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Shutterfly
San Jose, California, United States
What it is
Shutterfly creates customizable photo books and related printed photo products through web, iOS, and Android apps. Designs can use layouts, backgrounds, stickers, frames, and professionally designed idea pages. The Create Your Own option includes AI-powered autofill for placing photos, and a free 24-hour designer service can help with book design. Books require at least 20 pages and allow up to 111 pages. Cover choices include softcover, glossy or matte hardcover, and premium leather, with standard or layflat pages. Listed starting prices range from $24.98, paid once for a Softcover photo book 8×8 with 20 pages to $193.73, paid once for a Premium Leather Layflat 10×10 book with 20 pages. Additional-page charges vary by format. Active accounts with at least one order every 18 months receive unlimited storage, sharing, and downloading. The app supports iPhone, iPad, and Android, but not Kindle Fire.
For and against
For
- Web, iOS, and Android access
- AI autofill for photo placement
- Free 24-hour designer service
- Multiple covers and page styles
- Unlimited storage for qualifying active accounts
Against
- No free plan
- Books require at least 20 pages
- Maximum of 111 pages
- Kindle Fire app unavailable
The verdict
Shutterfly combines book design, assisted layouts, optional designer help, and print ordering across web and mobile platforms. Its paid, per-book pricing and page requirements should guide project planning.
Who it suits
Shutterfly suits people making family-memory, travel, baby, recipe, portfolio, or everyday-project books. It works for users who want design tools, mobile or web access, and printed ordering.
Plans and prices
Softcover photo book 8×8 (20 pages)
8×8 · 20 pages included · $1.09 per additional page
Read 8 Oct 2026 · shutterfly.com
Softcover photo book 10×10 (20 pages)
10×10 · 20 pages included · $2.69 per additional page
Read 8 Oct 2026 · shutterfly.com
Hardcover (glossy) photo book 8×8 (20 pages)
8×8 · 20 pages included · $1.84 per additional page
Read 8 Oct 2026 · shutterfly.com
Hardcover (glossy) photo book 10×10 (20 pages)
10×10 · 20 pages included · $2.74 per additional page
Read 8 Oct 2026 · shutterfly.com
Hardcover (matte) photo book 10×10 (20 pages)
10×10 · 20 pages included · $2.74 per additional page
Read 8 Oct 2026 · shutterfly.com
Standard Layflat photo book 10×10 (20 pages)
10×10 · 20 pages included · $2.99 per additional page
Read 8 Oct 2026 · shutterfly.com
Deluxe Layflat photo book 10×10 (20 pages)
10×10 · 20 pages included · $3.49 per additional page
Read 8 Oct 2026 · shutterfly.com
Premium Leather Layflat photo book 10×10 (20 pages)
10×10 · 20 pages included · $3.49 per additional page
Read 8 Oct 2026 · shutterfly.com
On the record
- AI tools
- The Create Your Own photo book offers AI-powered autofill to place photos quickly.shutterfly.com · read 8 Oct 2026
- Customer support
- The Shutterfly Help Center provides product and account support, including photo book options and features.support.shutterfly.com · read 8 Oct 2026
- Designer service
- A free 24-hour designer service is available for photo book design.shutterfly.com · read 8 Oct 2026
- Design options
- Photo book styles include layouts, backgrounds, stickers or frames, and professionally designed idea pages.support.shutterfly.com · read 8 Oct 2026
- Formats
- Available cover options include softcover, glossy or matte hardcover, and premium leather, with standard and layflat page types.shutterfly.com · read 8 Oct 2026
- Mobile app
- The Shutterfly app is available for iPhone, iPad, and Android devices; it is not available for Kindle Fire.support.shutterfly.com · read 8 Oct 2026
- Page limits
- Photo books require at least 20 pages and allow up to 111 pages.support.shutterfly.com · read 8 Oct 2026
- Privacy
- Shutterfly's privacy notice describes how its family of brands collects and uses personal information and the choices available to users.support.shutterfly.com · read 8 Oct 2026
- Product
- Shutterfly offers customizable photo books and related photo products.shutterfly.com · read 8 Oct 2026
- Storage limit
- Unlimited photo storage, sharing, and downloading applies to active accounts with at least one order every 18 months.support.shutterfly.com · read 8 Oct 2026
- Who it serves
- Shutterfly describes its photo books as suitable for family memories, travel, baby books, recipes, portfolios, and everyday projects.shutterfly.com · read 8 Oct 2026
