Sell.Do

Sell.Do is a real estate sales platform with tools for lead capture, routing, property matching, follow-up, and marketing. Leads from portals, ads, calls, and walk-ins flow into one deduplicated inbox. Its products include the Real Estate CRM, IRIS Launch Platform, Broker App, and Jarvis AI. The maker says AI voice agents call each new lead in under 30 seconds and book site visits; IRIS is designed to prevent double bookings at scale. Communication channels include WhatsApp, telephony, SMS, and email, with audiences synced to Meta and Google. Sell.Do runs on web, iOS, and Android, and a website is included. Every plan includes a 30-day onboarding programme, and plans require a minimum of five users. Pricing is by custom quote based on team size, modules, AI usage, and communication volumes; annual-contract discounts are available. Enterprise plans can include white-label, SSO, and a dedicated CSM. Sell.Do is based in Pune, India, and is ISO/IEC 27001:2022 certified. The company says it has a 15-year track record and is used by more than 1,500 real estate businesses across 26 cities.

Sell.Do brings lead management, communication, and real estate sales tools into one offering. Buyers should account for the five-user minimum and request a custom quote.

Sell.Do suits real estate businesses seeking tools to collect and manage leads, coordinate follow-up, and support property sales. Its minimum five-user requirement and custom quotes make it oriented toward teams rather than individual users.

Sell.Do is a broad real-estate sales and operations suite for agencies, developers and brokerages that need lead handling, communication, property matching and booking workflows in one system. It suits teams willing to adopt a five-user minimum and custom-priced package. Its strongest case is a coordinated, high-volume operation; smaller practices may prefer a freemium CRM with transparent pricing.

Overview

Sell.Do, founded in 2011 and headquartered in Pune, India, combines a Real Estate CRM with the IRIS Launch Platform, Broker App and Jarvis AI. The company says more than 1,500 real-estate businesses in 26 cities use its products. The platform collects prospects from portals, advertising, calls and walk-ins into a deduplicated inbox, then supports routing, follow-up, property matching and pipeline management.

Communication spans WhatsApp, telephony, SMS and email, with audience synchronisation to Meta and Google. IRIS is intended to prevent double bookings at scale, while Jarvis AI voice agents are described as calling each new lead in under 30 seconds and arranging site visits. That breadth makes Sell.Do an operating platform for property sales rather than simply a contact list.

Key features

• Unified lead capture: Portal, ad, call and walk-in enquiries enter one deduplicated inbox. This gives growing teams a shared queue instead of separate channel records.
• Routing and pipeline control: Lead routing and a visual sales pipeline help managers assign ownership and see progression. They are useful where many agents handle overlapping campaigns, but may be more structure than a small independent broker needs.
• Automated engagement: Automated follow-up, email marketing and broader marketing automation keep prospects moving after first contact. WhatsApp, SMS, telephony and email provide channel choice, while Meta and Google audience sync extends campaign use.
• Property matching: Matching prospects with properties is built into the sales workflow, reducing the need to maintain a separate matching process.
• AI assistance: Jarvis AI includes voice agents that call new leads within 30 seconds and can book site visits. That speed is potentially valuable for enquiry-heavy teams, although AI usage and communication volume affect the custom quote.
• Booking safeguards: IRIS Launch Platform is designed to prevent double bookings at scale, a practical advantage for projects with numerous units and simultaneous sales activity.
• Administration and security: Sell.Do is ISO/IEC 27001:2022 certified. Enterprise plans can include white-labeling, single sign-on and a dedicated customer success manager, features aimed at larger organisations with governance requirements.
• Onboarding: Every plan includes a 30-day onboarding programme, giving teams a defined implementation period rather than leaving setup entirely to internal staff.

Pricing

Sell.Do uses paid, quote-based pricing. The Custom Sell.Do plan is priced according to team size, selected modules, AI usage and communication volumes, with a minimum of five users. Contact Sell.Do by phone or email for a quote. Annual-contract discounts are available, which may suit established teams prepared to commit for a year.

A free plan is offered, but the supplied plan information does not provide a published price or specific free-tier limits. There is no stated free-trial period or refund policy, so buyers should resolve those terms before committing. The 30-day onboarding programme is included on every plan. Custom pricing gives larger businesses room to tailor scope, but makes direct comparison with per-seat CRMs difficult and puts the five-user floor out of reach for solo agents or very small partnerships.

Platforms

Sell.Do runs on the web and provides iOS and Android apps. The product family includes the web-oriented Real Estate CRM, IRIS Launch Platform, Broker App and Jarvis AI, allowing teams to combine desktop operations with mobile access for brokers.

Who it's for

Sell.Do is best for real-estate developers, brokerages and multi-agent sales organisations that need centralised lead intake, rapid follow-up, property matching, campaign tools and controlled booking. Its AI calling, channel integrations and enterprise administration are particularly relevant to high-volume operations. It is less suitable for a single agent or a tiny team that cannot use five seats, or for buyers who require fully published prices and a clearly defined trial before evaluation.

Pros and cons

Pros

• Combines lead capture, routing, matching, marketing and visual pipeline work in one real-estate-focused suite.
• AI voice agents target rapid first contact and site-visit booking.
• IRIS addresses double-booking risk for large property launches.
• WhatsApp, telephony, SMS, email, Meta and Google connections cover major engagement channels.
• ISO/IEC 27001:2022 certification and optional SSO, white-labeling and dedicated CSM support enterprise governance.
• Every plan includes a 30-day onboarding programme.

Cons

• Plans start at five users, excluding many solo professionals and micro-agencies.
• Pricing depends on team size, modules, AI use and communication volume, so budgeting requires a sales conversation.
• No free-trial duration or refund policy is stated.
• The free plan has no published limits in the supplied plan information, making its practical scope hard to judge before contact.

Alternatives

Choose Realatic instead if you want a free forever option for up to three users, 100 leads per month and one project, with web and Android access. Propwise is a better starting point for organisations seeking a free workspace with core CRM, lead management, basic pipeline and task tools, plus a free trial across web, iOS and Android.

LeadPixie suits teams wanting a no-time-limit free plan for up to 10 users. Consider DaeBuild when its supported web, mobile and self-hosted deployment options are the priority. MRI Vault CRM offers customised plans and services by quote. Street.co.uk provides quote-based terms tailored to listing volume and products for agencies. Rechat is another paid real-estate software option. AIRE is worth considering if listing-based Starter, Pro or Ultimate tiers and a free trial fit your buying process.

For broader comparisons, see Real Estate CRM Software and CRM Software.

Verdict

Sell.Do is a strong choice for property organisations that need one coordinated system for high-volume lead capture, automated communication, AI calling, property matching and booking control. Choose it for that operational breadth and enterprise-ready administration; look elsewhere if you are a small team constrained by the five-user minimum or need transparent prices and a defined trial before purchase.