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Proof MRM
What it is
Proof MRM is marketing resource management software for coordinating campaign planning, budgets, reporting, and marketing assets. Its tools include campaign planning, continuous progress reporting, automated collaboration workflows, and visibility into budget and asset approvals. Digital asset management and automated analytics are also included; analytics can be paired with Proof’s Marketing Mix Modeling capability. Proof describes the product as native to Salesforce, with connections to Sales Cloud, Marketing Cloud, and Data Cloud. Other integrations listed include Quip and Slack, while Supermetrics connects more than 60 marketing data sources. Proof still offers MRM as SaaS, but says its current focus is software-enabled services and packaged deliverables. The company says many recent customers asked it to operate the software for them. Pricing is $29 per seat per month for SMB and $49 per seat per month for Enterprise, both under an annual contract. Proof GTM Manager is available through Salesforce AppExchange.
For and against
For
- Campaign planning and progress reporting
- Automated workflows support collaboration
- Includes digital asset management and approvals
- Connects with Salesforce, Quip, and Slack
Against
- No free plan
- Annual contract required for listed pricing
- Proof’s current focus is services and packaged deliverables
The verdict
Proof MRM combines campaign coordination, spend visibility, asset workflows, and reporting, with Salesforce connections and analytics. Buyers should account for the annual contract and Proof’s stated focus on software-enabled services.
Who it suits
It suits marketing teams that need to coordinate campaigns, plan resources and spending, and report on ROI. Teams using Salesforce may find its listed Salesforce connections relevant.
Plans and prices
SMB
small and medium-sized businesses · Proof GTM Manager on Salesforce
Read 15 Oct 2026 · proofanalytics.ai
Enterprise
Forbes Global 2000 companies at agreement time · Proof GTM Manager on Salesforce
Read 15 Oct 2026 · proofanalytics.ai
On the record
- Analytics
- Proof says its MRM includes automated analytics and can be paired with its Marketing Mix Modeling capability.proofanalytics.ai · read 29 Sep 2026
- API extensibility
- Proof GTM Manager synchronizes Salesforce clouds and can connect other data sources through the Salesforce API library.proofanalytics.ai · read 15 Oct 2026
- Approval tracking
- Users can record asset approvals and compare actual costs with budgeted costs.proofanalytics.ai · read 15 Oct 2026
- Availability
- The maker describes Proof GTM Manager as available through the Salesforce AppExchange.proofanalytics.ai · read 29 Sep 2026
- Campaign planning
- The product presents campaign plans, marketing activities and customer-journey touchpoints in a real-time hierarchical parent-child structure.proofanalytics.ai · read 15 Oct 2026
- Cloud infrastructure
- AWS is identified as the partner providing backend computing infrastructure for Proof analytics engines.proofanalytics.ai · read 15 Oct 2026
- Collaborative workflow
- Proof MRM integrates with Salesforce Quip so teams can collaborate inside Salesforce workflows.proofanalytics.ai · read 15 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in Scottsdale, Arizona, United States.linkedin.com · read 15 Oct 2026
- Company location discrepancy
- Crunchbase lists Proof Analytics in Houston, Texas, while LinkedIn lists Scottsdale, Arizona.crunchbase.com · read 15 Oct 2026
- Company size
- LinkedIn lists Proof Causal.ai as a privately held software company with 11–50 employees.linkedin.com · read 15 Oct 2026
- Current business model
- Proof says 94% of its prior-year deals involved customers asking Proof to operate the software, so it now leads with software-enabled services and packaged deliverables while retaining a SaaS option.proofanalytics.ai · read 15 Oct 2026
- Data integration partner
- Supermetrics supplies Proof with automated data from more than 60 marketing sources.proofanalytics.ai · read 15 Oct 2026
- Digital asset management
- The product description includes digital asset management and asset approvals.proofanalytics.ai · read 29 Sep 2026
- Implementation
- Proof says typical implementation takes less than 60 days, compared with more than a year for some legacy MRM systems.proofanalytics.ai · read 15 Oct 2026
- Implementation partners
- Proof names Deloitte and Slalom as strategic implementation partners, with Slalom specifically supporting Proof MRM on Salesforce deployments.proofanalytics.ai · read 15 Oct 2026
- Independent feature assessment
- ClickUp describes automated ROI attribution, Salesforce budget integration and built-in approval workflows as Proof Analytics capabilities.clickup.com · read 15 Oct 2026
- Intended users
- The MRM page presents the product for marketers and marketing teams seeking campaign coordination, spend visibility, and ROI reporting.proofanalytics.ai · read 29 Sep 2026
- Legacy listed price
- An older official page lists Proof MRM at $129 per seat per month with monthly contract flexibility.proofanalytics.ai · read 15 Oct 2026
