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Haystack
Murarrie, Queensland, Australia
What it is
Haystack makes branded digital business cards for sharing contact details in person or online. Cards can be sent by QR code, text, email, LinkedIn, iMessage, NFC, or a unique link, and recipients can view them without installing the app. Its AI scanner can turn paper business cards someone receives into contacts or CRM records. For teams, administrators can manage shared details, set who may edit fields, customize card designs, and track engagement. Integrations named by Haystack include Microsoft Entra ID, Google Workspaces, HRIS software, Zapier, webhooks, and a public REST API; its FAQ also names Salesforce, MS Dynamics, and HubSpot as CRM connections. The service is available on Android, iOS, and web, with API access. Haystack says it has SOC 2 accreditation, complies with GDPR, conducts regular penetration testing and third-party cybersecurity audits, and does not sell user data to advertisers. A Personal plan is free; the FAQ limits free users to one card per email address. Paid plans allow multiple cards for the same address. Pricing is listed as $2.50/user/mo (annual) from, and a 14-day trial is available.
For and against
For
- Recipients can view cards without installing the app.
- Cards can be shared through seven listed methods.
- AI scanner transfers paper cards into contacts or CRM.
- Team admins can manage permissions and engagement.
- Free Personal plan includes unlimited digital cards and shares.
Against
- Free users are limited to one card per email address.
- Multiple cards for one address require a paid plan.
- Annual pricing is listed from $2.50/user/mo.
The verdict
Haystack combines digital card sharing with team administration and paper-card scanning. The free plan has a per-email card limit, while paid plans enable multiple cards for the same address.
Who it suits
Haystack suits individuals and organizations that need digital business cards, especially teams managing shared contact details or collecting paper cards into contacts or a CRM.
Plans and prices
Personal
Unlimited digital cards · Unlimited shares · Unlimited AI card scans · Logos/photos
Read 15 Oct 2026 · thehaystackapp.com
Business (annual)
Pro features · Teams for shared contact organization
Read 15 Oct 2026 · thehaystackapp.com
Pro (annual)
Personal features · Custom designs · Permissions · Custom links
Read 15 Oct 2026 · thehaystackapp.com
Business (monthly)
Pro features · Teams for shared contact organization
Read 15 Oct 2026 · thehaystackapp.com
Pro (monthly)
Personal features · Custom designs · Permissions · Custom links
Read 15 Oct 2026 · thehaystackapp.com
Business
For large teams (10+) · Everything in Pro · Teams for organizing shared contact information · 14 days free
Read 4 Oct 2026 · thehaystackapp.com
Pro
For small teams (1+) · Customized card design · User permissions · Customizable links
Read 4 Oct 2026 · thehaystackapp.com
Enterprise
Business features · Dedicated customer success · Usage pricing · HRIS integrations
Read 15 Oct 2026 · thehaystackapp.com
On the record
- AI scanner
- The mobile app scans paper business cards into contacts or a CRM using AI and supports more than 25 scanning languages.thehaystackapp.com · read 15 Oct 2026
- API and extensibility
- Haystack advertises a public REST API plus webhook and Zapier integrations for custom workflows.thehaystackapp.com · read 15 Oct 2026
- Availability claim
- The security page advertises 99.99% uptime and enterprise service-level agreements.thehaystackapp.com · read 15 Oct 2026
- Company profile
- LinkedIn lists Haystack Australia as privately held, headquartered in Brisbane, founded in 2014 and employing 11–50 people.au.linkedin.com · read 15 Oct 2026
- Contact syncing
- Haystack automatically syncs professional contacts into other apps and programs.thehaystackapp.com · read 15 Oct 2026
- CRM integration
- The service captures and synchronizes leads with CRM systems such as Salesforce, Microsoft Dynamics and HubSpot.thehaystackapp.com · read 15 Oct 2026
- CRM integrations
- The FAQ names Salesforce, MS Dynamics, and HubSpot among CRM platforms that can be connected.thehaystackapp.com · read 4 Oct 2026
- Documentation
- The help center contains articles covering cards, contacts, scanning, sharing, syncing, billing, accessibility, paid features, SSO, SCIM, provisioning and team onboarding.help.thehaystackapp.com · read 15 Oct 2026
- Email signatures
- Paid plans generate centrally managed branded email signatures that link to each employee’s card.thehaystackapp.com · read 15 Oct 2026
- Engagement analytics
- Team dashboards track card views, shares, clicks and other engagement activity.thehaystackapp.com · read 15 Oct 2026
- Founding team
- The official team page says four founders created Haystack in 2014 and identifies Ran Heimann, Nir Heimann and Jordie Knowles as executives.thehaystackapp.com · read 15 Oct 2026
- Funding
- SmartCompany reported a $1.1 million seed round in April 2016 and total funding of $1.7 million after an extension.smartcompany.com.au · read 15 Oct 2026
- Integrations
- The integrations page names Microsoft Entra ID (Azure Active Directory), Google Workspaces, HRIS software, Zapier, webhooks, and a public REST API.thehaystackapp.com · read 4 Oct 2026
- Intended users
- Haystack says its digital business card solution is for people and organizations of any size that need business cards.thehaystackapp.com · read 4 Oct 2026
- Languages
- Cards support multiple languages and the scanner handles more than 25 languages.thehaystackapp.com · read 15 Oct 2026
- Legal name
- Crunchbase identifies the legal entity as Haystack Australia Pty Ltd.crunchbase.com · read 15 Oct 2026
- Limit: Android scanning
- A Google Play reviewer said scanning was clunky, sometimes misread or rotated cards and required retaking them.play.google.com · read 15 Oct 2026
- Limit: Apple branding
- An App Store reviewer complained that automatic logo branding produced poor images and offered no sizing guidance.apps.apple.com · read 15 Oct 2026
