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Persana AI
What it is
Persana AI was a go-to-market platform for prospecting and outreach, combining data sources, AI enrichment, and CRM automation. Its site described more than 100 data providers for contact, firmographic, technographic, and funding information, plus more than 75 buying-intent signals such as hiring, job changes, funding, website visits, and keyword intent. AI research agents were described as analyzing companies, producing personalization insights, tracking competitive information, and scoring leads. The platform also included an AI email sequencer with scheduling and deliverability features, with integrations listed for HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead, Lemlist, and others. However, Persana says billing was suspended on April 1, 2026, access ended May 1, and the platform sunset on May 2, 2026. It also says remaining platform data would be permanently deleted. The company directs customers to export their data and move workflows to Rox as its team joins that company. Its listed product features and plans describe the former platform rather than an available service.
For and against
For
- Advertised more than 100 data providers.
- Listed more than 75 buying-intent signals.
- AI agents were described as scoring leads.
- Integrations included HubSpot and Salesforce.
Against
- The platform sunset on May 2, 2026.
- Access ended May 1, 2026.
- Persana says remaining platform data would be permanently deleted.
The verdict
Persana AI’s described prospecting and outreach features are no longer available on its platform. Persana directs former customers to export data and move workflows to Rox.
Who it suits
Persana AI’s former prospecting and outreach tools were aimed at go-to-market teams. It is not suitable for new workflows on the platform, which Persana says has sunset.
Plans and prices
Free
50 credits · 50 emails · 5 phones · Up to 500 people/company search
Read 23 Sep 2026 · persana.ai
Starter
2,000 credits/mo · Up to 7,000 people/company search
Read 23 Sep 2026 · persana.ai
Growth
60,000 credits/year · Up to 20,000 people/company search
Read 23 Sep 2026 · persana.ai
Pro
216,000 credits/year · Up to 30,000 people/company search · Up to 10,000 exports
Read 23 Sep 2026 · persana.ai
Unlimited
600,000 credits/year · Unlimited searches subject to fair use
Read 23 Sep 2026 · persana.ai
Enterprise
Custom plan · AI SDR (full-service) · Custom playbooks and templates · Dedicated account team
Read 23 Sep 2026 · persana.ai
On the record
- AI research
- Its AI research agents are described as analyzing companies, generating personalization insights, tracking competitive information, and scoring leads.persana.ai · read 30 Sep 2026
- API
- The pricing page lists webhooks and an HTTP API among plan features, and says Growth includes bring-your-own API key support.persana.ai · read 30 Sep 2026
- Company
- The site identifies the business as Netla Inc, doing business as Persana AI.persana.ai · read 30 Sep 2026
- Data sources
- The site advertises access to more than 100 data providers, including contact, firmographic, technographic, and funding information.persana.ai · read 30 Sep 2026
- Integrations
- The integrations page lists HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead, Lemlist, and other tools.persana.ai · read 30 Sep 2026
- Limits
- The pricing page lists plan-specific people or company search limits and says Unlimited searches are subject to fair use and the terms of service and anti-abuse policies.persana.ai · read 30 Sep 2026
- Outreach
- Persana describes an inbuilt AI email sequencer with scheduling and deliverability features.persana.ai · read 30 Sep 2026
- Platform status
- Persana says billing was suspended on April 1, 2026, access ended May 1, and the platform sunset on May 2, 2026; it says remaining platform data would be permanently deleted.persana.ai · read 30 Sep 2026
- Privacy
- The privacy page says Gmail data is used for sales communication and engagement tracking, encrypted in transit and at rest, access-controlled, and retained only as needed for service.persana.ai · read 30 Sep 2026
- Product
- Persana describes itself as a go-to-market platform combining data sources, AI enrichment, and CRM automation for prospecting and outreach.persana.ai · read 30 Sep 2026
- Signals
- The site says Persana tracks more than 75 buying-intent signals, including job changes, hiring, funding, website visits, and keyword intent.persana.ai · read 30 Sep 2026
- Paid from
- 68persana.ai · read 23 Sep 2026
- Support
- The pricing page lists premium support for Pro, white-glove Slack support for Unlimited, and a dedicated account team for Enterprise.persana.ai · read 30 Sep 2026
- Transition
- Persana says its team is joining Rox and directs customers to export data and move workflows to Rox.persana.ai · read 30 Sep 2026
