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Overly
Riga, Latvia
What it is
Overly is a self-service, no-code SaaS platform for creating augmented reality content on Android, iOS, and the web. App-based campaigns use image recognition to place interactive material on static images, including videos, 3D animations, photo galleries, 360-degree visuals, and GIFs. WebAR publishes 3D experiences that viewers open in a phone browser without downloading an app. Its WebAR offering describes campaign analytics, white-label campaigns, and iframe integration, while the feature comparison marks image recognition, video, images, galleries, 360 media, and CTA buttons unavailable in WebAR. App-based AR includes a free 14-day trial without a credit card. Pro costs $14 a month per experience with annual billing or $23 monthly. Listed Pro features include no recognition limit, web-based experiences, 3D objects, 3D model optimization, and analytics. Enterprise or Individual pricing is available by contact.
For and against
For
- Supports app-based AR and WebAR
- Adds varied media to image-recognition campaigns
- WebAR opens without an app download
- Includes campaign analytics
- Offers a 14-day trial without a card
Against
- Several media features are unavailable in WebAR
- Pro pricing is per experience
- Collected data can include location and device identifiers
The verdict
Overly covers both image-triggered app campaigns and browser-based WebAR, with analytics and white-label options listed. The differing WebAR limits and per-experience pricing are important when planning campaigns.
Who it suits
Overly suits creators and organizations building no-code AR campaigns for mobile apps or phone-browser viewing. It is intended for users aged 13 or older.
Plans and prices
Pro (annual billing)
No recognition limit · Web-based experiences · 3D objects · 3D model optimization
Read 9 Oct 2026 · overlyapp.com
Pro (monthly billing)
No recognition limit · Web-based experiences · 3D objects · 3D model optimization
Read 9 Oct 2026 · overlyapp.com
Enterprise / Individual
Individual AR solutions · Content creation services · Multi-user access · Campaigns
Read 9 Oct 2026 · overlyapp.com
On the record
- Analytics
- The WebAR page says built-in campaign analytics track performance.overlyapp.com · read 9 Oct 2026
- App-based AR
- App-based campaigns use image recognition to add interactive content to static images.overlyapp.com · read 9 Oct 2026
- Audience
- Overly says its platform is intended for users aged 13 or older.overlyapp.com · read 9 Oct 2026
- Cancellation
- Subscriptions can be cancelled at any time and remain functional through the end of the billing cycle.overlyapp.com · read 9 Oct 2026
- Content
- App-based AR supports videos, 3D animations, photo galleries, 360-degree visuals, and GIFs.overlyapp.com · read 9 Oct 2026
- Data location
- Overly says its third-party data centres are currently based in Europe.overlyapp.com · read 9 Oct 2026
- Privacy data
- The privacy policy says collected information can include scanned images, location, user IDs, and device identifiers.overlyapp.com · read 9 Oct 2026
- Product
- Overly is a self-service, no-code SaaS platform for creating augmented reality content.overlyapp.com · read 9 Oct 2026
- Security
- Overly says it uses encryption when storing and transmitting data, while noting it cannot guarantee absolute security.overlyapp.com · read 9 Oct 2026
- Support
- The pricing page directs users with further questions to its contact page.overlyapp.com · read 9 Oct 2026
- Trial
- The app-based AR page offers a free 14-day trial with no credit card required.overlyapp.com · read 9 Oct 2026
- WebAR
- WebAR lets creators publish 3D augmented reality experiences that viewers open in a phone browser without downloading an app.overlyapp.com · read 9 Oct 2026
- WebAR limits
- The feature comparison lists image recognition, video, images, galleries, 360 media, and CTA buttons as unavailable in WebAR.overlyapp.com · read 9 Oct 2026
- White label
- The WebAR page describes white-label campaigns and iframe integration.overlyapp.com · read 9 Oct 2026
