Optipricer
LuxLiving lists its address as 3401 N Center St, Suite 300, Lehi, UT 84043.
What it is
Optipricer recommends daily rental rates for individual multifamily units using market pricing and leasing dynamics. It estimates each unit’s likelihood of leasing at different prices from floor plan, unit features, availability timing, and submarket comparables. Pricing adjusts for vacancy status, exposure days, demand trends, and market volatility. Pricing curves update using actual lease outcomes for each unit, floor plan, and property. The product page says its engine uses more than 2,000,000 daily observations across 600+ communities and 8,000 units. It gathers competitor pricing for internet, parking, trash, pet rent, and other fees. Optipricer includes a market dynamics dashboard and is described as integrating with property management systems. LuxLiving says its tools grew from managing more than 10,000 Class A multifamily units. The software suite is built for multifamily property management companies and their operators. Pricing is available on request, and the product page invites prospective customers to schedule a personalized demo. Dynamic pricing updates daily.
For and against
For
- Recommends daily rates for individual units
- Uses more than 2,000,000 daily observations
- Models vacancy, exposure, demand, and volatility
- Updates pricing curves from actual lease outcomes
- Includes a market dynamics dashboard
Against
- Pricing is available only on request
- Designed for multifamily property management
- Requires property management system integration
- Recommendations depend on listed market and unit data
The verdict
Optipricer focuses on daily, unit-level multifamily pricing informed by market observations, leasing factors, and actual outcomes. Its request-based pricing and property-management focus are central considerations for prospective buyers.
Who it suits
Optipricer suits multifamily property management companies and operators setting unit rents and ancillary fees. It is especially relevant to teams wanting unit-level recommendations, market data, and daily updates.
On the record
- Ancillary income
- It gathers competitor pricing for internet, parking, trash, pet rent, and other fees to assess ancillary income positioning.livelux.com · read 8 Oct 2026
- Company background
- LuxLiving says its tools grew from managing more than 10,000 Class A multifamily units.livelux.com · read 8 Oct 2026
- Competitor comparison
- The page says Optipricer optimizes by individual unit, uses external market data, adjusts for exposure, and does not require a Pricing Advisor add-on.livelux.com · read 8 Oct 2026
- Dashboard
- The comparison section says a market dynamics dashboard is included.livelux.com · read 8 Oct 2026
- Demo
- The product page invites prospective customers to schedule a personalized demo.livelux.com · read 8 Oct 2026
- Intended users
- LuxLiving describes its tools as built for multifamily property management companies and operators.livelux.com · read 8 Oct 2026
- Learning model
- The page says pricing curves update using actual lease outcomes for each unit, floor plan, and property.livelux.com · read 4 Oct 2026
- Lease modeling
- It estimates each unit's likelihood of leasing at different prices using floor plan, unit features, availability timing, and submarket comparables.livelux.com · read 4 Oct 2026
- Lease probability
- It estimates each unit’s likelihood of leasing at different prices using floor plan type, unit features, availability timing, and submarket comparables.livelux.com · read 8 Oct 2026
- Market data
- Its market-calibrated engine uses public market data and proprietary performance metrics; the page describes more than 2,000,000 daily observations across 600+ communities and 8,000 units.livelux.com · read 8 Oct 2026
- PMS integration
- The product page describes seamless property management system integration; LuxLiving says its tools connect directly to a property management system.livelux.com · read 8 Oct 2026
- Pricing model
- The page describes Optipricer as a dynamic pricing platform but does not state its price.livelux.com · read 4 Oct 2026
- Purpose
- Optipricer recommends daily rental rates for individual multifamily units using market pricing and leasing dynamics.livelux.com · read 8 Oct 2026
- Revenue and occupancy
- Its pricing adjusts for vacancy status, exposure days, demand trends, and market volatility.livelux.com · read 4 Oct 2026
- Self-learning
- Pricing curves update based on actual lease outcomes for each unit, floor plan, and property.livelux.com · read 8 Oct 2026
- Target users
- LuxLiving describes its software suite as built for multifamily property management companies and their operators.livelux.com · read 4 Oct 2026
- Vacancy and demand
- Pricing adjusts for vacancy status, exposure days, demand trends, and market volatility.livelux.com · read 8 Oct 2026
