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Open Loyalty
What it is
Open Loyalty is an API-first loyalty and gamification engine for enterprise brands. Its mechanics include points and multi-wallets, tiers, rewards, challenges, referrals, badges, leaderboards, spin-the-wheel games, scratch cards, lotteries, and raffles. Program management includes full API access, an Admin UI, no feature limits, and regular new releases. REST APIs and webhooks connect the platform to existing systems, with eCommerce, CRM, POS, CDP, and marketing automation listed as integration targets. Its Braze integration can send loyalty events such as point changes and tier upgrades in real time and sync selected customer actions back to Open Loyalty. The company says it is certified to ISO 27001 and ISO 9001 and covers GDPR requirements. It also says specialized partners periodically test the software against the OWASP Top 10 and CWE/SANS Top 25. The regular SaaS setup uses AWS servers, encryption at rest and in transit, separate Kubernetes namespaces and databases, and supports GDPR and CCPA compliance. Data storage options cover Europe, APAC, and North America, with guaranteed uptime of 99.99%. Pricing is custom and based on monthly Active Members; the service fee combines a platform fee and allowance fee.
For and against
For
- Includes points, tiers, rewards, and referrals
- Full API access and Admin UI
- Connects through REST APIs and webhooks
- Braze integration supports real-time loyalty events
- Storage options across Europe, APAC, and North America
Against
- Pricing is custom and based on monthly Active Members
- Implementation support scope varies by package
The verdict
Open Loyalty brings program mechanics, APIs, and system integrations together for enterprise loyalty programs. Request pricing and clarify the Active Member definition and included support scope for the relevant package.
Who it suits
Open Loyalty suits enterprise brands building loyalty or gamification programs and connecting them to existing customer systems. Teams should consider how the monthly Active Member definition applies to their program.
Plans and prices
Custom pricing
Based on monthly Active Members · Platform Fee plus Allowance Fee · Full API access and Admin UI · No feature limits
Read 9 Oct 2026 · openloyalty.io
On the record
- Braze integration
- Open Loyalty says its Braze integration can send loyalty events such as point changes and tier upgrades in real time and sync selected customer actions back to Open Loyalty.openloyalty.io · read 9 Oct 2026
- Company background
- Open Loyalty says it is part of OEX SA; its About page identifies OEX as founded in 2004 but does not state an Open Loyalty founding year or headquarters.openloyalty.io · read 9 Oct 2026
- Data protection
- The pricing page says its regular SaaS installation uses AWS servers, at-rest and in-transit encryption, separate Kubernetes namespaces, and separate databases, and supports GDPR and CCPA compliance.openloyalty.io · read 9 Oct 2026
- Hosting and uptime
- The pricing page says data storage options are available for Europe, APAC, and North America and gives a guaranteed uptime of 99.99%.openloyalty.io · read 9 Oct 2026
- Integration
- The platform connects to existing systems through REST APIs and webhooks, with the site naming eCommerce, CRM, POS, CDP, and marketing automation tools as integration targets.openloyalty.io · read 9 Oct 2026
- Loyalty mechanics
- Its listed mechanics include points and multi-wallets, tiers, rewards, challenges, referrals, badges, leaderboards, spin-the-wheel games, scratch cards, lotteries, and raffles.openloyalty.io · read 9 Oct 2026
- Notable pricing limit
- An Active Member is defined as a registered member who performs at least one Loyalty Event during a calendar month, subject to clarification in the agreement.openloyalty.io · read 9 Oct 2026
- Product
- Open Loyalty is an API-first loyalty and gamification engine for enterprise brands.openloyalty.io · read 9 Oct 2026
- Program management
- The pricing page says the service includes full API access, an Admin UI, no feature limits, and regular new releases.openloyalty.io · read 9 Oct 2026
- Security certifications
- Open Loyalty states that it is certified to ISO 27001 and ISO 9001 and covers GDPR requirements.openloyalty.io · read 9 Oct 2026
- Security testing
- The company says specialized partners periodically test its software against the OWASP Top 10 and CWE/SANS Top 25.openloyalty.io · read 9 Oct 2026
- Service response
- The pricing page states 24/7 issue monitoring, a P1 response time under 30 minutes, and a P1 resolution time under two hours.openloyalty.io · read 9 Oct 2026
- Support
- The company says Loyalty Experts, Customer Success Managers, and Technical Consultants assist during implementation and go-live, with included support scope varying by package.openloyalty.io · read 9 Oct 2026
