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Olo Ordering
Olo Ordering · Two Manhattan West, 375 Ninth Avenue, Suite 1210, New York, New York 10001 · founded 2005
What it is
Olo Ordering helps restaurants take direct digital orders through their websites and branded mobile apps, including delivery orders. The platform supports pickup, delivery, curbside, and other handoff options, and connects with restaurant POS and payment systems. Restaurants can use its customizable white-label ordering engine or integrate a custom front end, then manage menus for digital channels from a centralized system with reporting in one dashboard.
Ordering tools include AI-powered suggestions, smart cross-sells, local favorites, passwordless sign-in and checkout, order throttling, and customizable capacity rules. Olo says restaurants retain full ownership of guest data and lists more than 400 integration partners. It reports serving over 90,000 restaurants, processing more than 3.5 million orders each day, and having 1.4 million daily average users. The page also reports 99.99% uptime and conversion 186% higher than food and beverage averages. Olo was founded in 2005 and is headquartered in New York. The pricing model is paid, with pricing on request; the provided pricing page returns a Page Not Found message.
For and against
For
- Supports website and branded app ordering
- Offers pickup, delivery, and curbside handoff
- Centralizes digital menu management and reporting
- More than 400 integration partners
- Restaurants retain full ownership of guest data
Against
- Paid service with pricing on request
- Pricing page returns a Page Not Found message
The verdict
Olo Ordering combines digital storefronts, menu controls, and integrations for restaurant brands managing direct orders. Prospective customers need to request pricing to assess the commercial fit.
Who it suits
Olo Ordering is aimed at single restaurant brands, regional chains, and nationwide enterprises seeking direct ordering through web and branded apps. Its menu management, POS connections, and order controls suit restaurants coordinating multiple digital channels.
On the record
- API
- Olo lists an API and webhook library, and says API access can support a full end-to-end eCommerce experience.olo.com · read 9 Oct 2026
- Branded storefront
- The platform offers a free custom-branded storefront and supports a white-label website and app experience.olo.com · read 9 Oct 2026
- Passwordless checkout
- Olo supports passwordless sign-in and checkout.olo.com · read 27 Sep 2026
- Commercial terms
- Olo invites prospective customers to request a demo; the Ordering page does not state a price or trial terms.olo.com · read 8 Oct 2026
- Company platform
- Olo describes itself as an open SaaS platform powering restaurant digital transformation.olo.com · read 27 Sep 2026
- Conversion lift
- The page reports 186% higher conversion compared to food and beverage averages.olo.com · read 27 Sep 2026
- Customization
- Brands can use Olo Serve, its customizable white-label ordering engine, or integrate a custom front-end UI.olo.com · read 8 Oct 2026
- Daily orders
- The page says Olo processes more than 3.5 million orders each day.olo.com · read 27 Sep 2026
- Daily users
- The page reports 1.4 million daily average users.olo.com · read 27 Sep 2026
- Delivery orders
- Yesolo.com · read 22 Sep 2026
- Developer tools
- The Ordering page lists an API and webhook library.olo.com · read 8 Oct 2026
- Guest data
- Olo says brands retain full ownership of guest data collected through Ordering.olo.com · read 9 Oct 2026
- Guest data ownership
- Restaurants retain full ownership of their guest data.olo.com · read 27 Sep 2026
- Integration partners
- Olo says it has more than 400 integration partners.olo.com · read 27 Sep 2026
- Integrations
- Olo says it has more than 400 integration partners for restaurant technology.olo.com · read 9 Oct 2026
- Intended customers
- Olo describes Ordering as suitable for single brands, growing regional chains, and nationwide enterprises.olo.com · read 8 Oct 2026
- Management tools
- From the Dashboard, brands can manage menus, track sales, run reports, and set permissions.olosupport.zendesk.com · read 9 Oct 2026
- Menu management
- Restaurants can manage menus for all digital channels from a centralized system.olo.com · read 27 Sep 2026
