Ocado Smart Platform

Ocado Smart Platform (OSP) is an end-to-end platform for online grocery retailers, combining ecommerce, supply chain, fulfilment, and last-mile delivery. Retailers can adopt the full system or select capabilities to complement existing systems. OSP Ecommerce supports configurable branded shops with personalized recommendations, smart search, promotions, and subscription tools across web, mobile web, apps, and tablets. With Ocado’s densely packed Customer Fulfilment Centre, the webshop range can scale to 50,000+ items. Fulfilment options range from software-only manual operations to hybrid and fully automated models. Delivery capabilities include home delivery, store or locker click and collect, unattended doorstep delivery, and aggregator-integrated services. Last Mile supports scheduled shops with lead times of six hours or more, same-day shops from one to six hours, and shops under 60 minutes from stores and aggregator integrations. OSP Supply Chain uses AI-driven forecasting, ordering, and fulfilment tools. Ocado reports more than 70 million supply-chain calculations daily across stock, orders, product life, and fulfilment capacity. Partners receive dedicated expert teams and continuous support from launch through expansion.

OSP brings online grocery operations together while allowing retailers to select components or use the full platform. Retailers should consider which fulfilment and delivery model fits their operation, as pricing is not published.

OSP is aimed at grocery retailers launching online or scaling online-only and omnichannel operations. Its modular setup suits retailers choosing between a connected platform and capabilities to add to existing systems.

Ocado Smart Platform is an end-to-end online-grocery system covering shopping, supply chain, fulfilment and delivery. It suits grocery retailers launching digital sales or expanding online-only and omnichannel operations. Its modular breadth is the central reason to consider it, while custom pricing makes the commercial commitment something to resolve before choosing it.

Overview

OSP can operate as a complete ecosystem or provide selected capabilities alongside a retailer’s existing ecommerce, supply-chain and last-mile systems. That makes it useful for a new online operation seeking one coordinated stack, as well as an established retailer upgrading a specific area without replacing every system.

The platform is purpose-built for grocery rather than general commerce. Retailers can choose software-only manual work, a hybrid manual-and-automated model, or fully automated Customer Fulfilment Centres. This range supports different levels of operational maturity, but the fulfilment model will materially affect deployment scope and should be settled early.

Key features

Ecommerce

OSP Ecommerce provides configurable, brand-tailored shopping journeys with personalised recommendations, smart search, promotions and subscription tools. It serves web, mobile web, mobile apps and tablets, so retailers can present a consistent offer across customer devices. A webshop can scale beyond 50,000 items when used with Ocado’s densely packed Customer Fulfilment Centre, making the platform better suited to broad grocery assortments than a narrow catalogue.

Fulfilment and supply chain

Fulfilment options span manual operations, hybrid processes and fully automated Customer Fulfilment Centres. That flexibility is practical for retailers moving from store-based picking toward automation, though fully automated deployments imply a different operational investment from software-only use.

OSP Supply Chain applies AI-driven forecasting, ordering and fulfilment tools to help maintain availability, reduce waste and improve accuracy. Ocado reports more than 70 million supply-chain calculations each day across live stock, purchase orders, product life and fulfilment capacity. That scale points to a platform designed for complex, high-volume grocery planning rather than a lightweight inventory add-on.

Last mile and integrations

OSP Last Mile supports home delivery, store or locker click and collect, unattended doorstep delivery and delivery missions handled through aggregators. Scheduled shops can use lead times of six hours or more, same-day shops run from one to six hours, and store or aggregator integrations support shops under 60 minutes. These options let retailers combine planned delivery with faster local fulfilment.

Ecommerce connects with OSP Fulfilment, Supply Chain and Last Mile, while the wider platform can integrate with existing retail systems. Third-party marketplace and aggregator connections are live with multiple partners, including Monoprix and Morrisons. Dedicated expert teams provide support from launch through expansion, a useful safeguard for retailers whose operating model will evolve after go-live.

Pricing

Ocado Smart Platform

This paid plan uses custom pricing. It is the modular online-grocery platform, with fleet-based orchestration and simulation tools. Because no public price, seat allowance, quota, trial period or renewal term is given, buyers need a tailored proposal that reflects the capabilities and fulfilment model they select. The absence of a published entry point makes OSP difficult to compare on budget alone, but the modular structure can avoid paying for components a retailer does not need.

Platforms

OSP is available on Android, iOS and the web. Its ecommerce experience also supports mobile web, mobile apps and tablets, giving retailers broad customer-facing coverage.

Who it's for

OSP is aimed at grocery retailers launching online or scaling established online-only and omnichannel businesses. It is a strong fit when one programme must coordinate storefronts, grocery supply planning, fulfilment choices and multiple delivery methods. Retailers wanting only a general warehouse system, or operating outside grocery, should look elsewhere; OSP’s value comes from its end-to-end grocery scope.

Pros and cons

• Pro: Modular adoption lets retailers deploy a full platform or add capabilities to existing systems, reducing the need for an all-at-once replacement.
• Pro: Manual, hybrid and automated fulfilment paths accommodate different operational stages.
• Pro: Delivery coverage includes scheduled, same-day, sub-hour, click-and-collect and aggregator-led options.
• Pro: Grocery-specific forecasting and high-volume calculation capacity address availability, waste and fulfilment accuracy.
• Con: Custom pricing and no published commercial limits make initial cost and plan comparison difficult.
• Con: The platform’s breadth may be excessive for a retailer seeking only one narrowly defined logistics capability.

Alternatives

Consider Dematic Warehouse Execution System when the priority is a scalable, configurable warehouse and production operation rather than a grocery commerce-to-delivery platform.

LocusONE is a paid Android, API, iOS and web option whose Robots-as-a-Service subscription includes robot technology, software, support, updates, maintenance and operational optimisation; choose it when that bundled robotics model is the requirement.

Mecalux Easy WES is another paid warehouse-execution choice for Android, self-hosted and web deployments.

Lucas Warehouse Execution System, AutoStore, Deepsky, Geek+ RMS and GreyMatter are paid alternatives; pick among them when their warehouse, robotics or fulfilment focus better matches the operation than an end-to-end grocery stack. Warehouse Robotics Software is a useful category starting point for comparing robotics-led options.

Verdict

Choose Ocado Smart Platform if you are a grocery retailer that needs coordinated ecommerce, supply chain, fulfilment and last-mile capabilities, with the option to adopt them modularly and scale toward automation. Look elsewhere if you need a narrowly scoped warehouse or robotics product, or if a public price and simpler buying decision are essential.