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Move AI
London, United Kingdom
What it is
Move AI makes markerless motion-capture systems that use AI to create production-ready motion data. Move One is an iPhone app that uses a single camera to capture video and create 3D animations. Its free plan provides 30 credits once, which do not expire, for videos up to 30 seconds. Paid plans start at $18/mo, billed monthly plus VAT, and include 60 credits per month for videos up to 60 seconds. Monthly credits do not roll over, and an active monthly subscription is needed to buy more. For larger capture setups, Genesis runs on premises in a desktop application using Nvidia GPUs. It requires one Nvidia GPU and 6–12 Z CAM cameras and lenses; listed capture capacity covers 1–8 people and volumes of 4 × 4 or 20 × 20 meters. Genesis can use feeds from many existing Vicon or OptiTrack cameras and integrates with Peel Capture for camera control and project management. Outputs include FBX, BVH, GLB, USDZ, Blender, C3D, JSON, and MP4 previews. Move AI says it does not actively try to identify people in video, motion data, or output files.
For and against
For
- Move One captures with a single iPhone camera.
- Free credits do not expire.
- Genesis supports existing Vicon or OptiTrack feeds.
- Genesis outputs include FBX, BVH, and Blender formats.
Against
- Free videos are limited to 30 seconds.
- Monthly credits do not roll over.
- Genesis requires an Nvidia GPU and 6–12 Z CAM cameras.
- Internet transmission is not guaranteed to be completely secure.
The verdict
Move AI offers a short-clip iPhone workflow and an on-premises system for larger camera setups. Check the credit terms and Genesis hardware requirements against your needs before choosing.
Who it suits
Move One suits people creating short 3D animations from single-camera iPhone video. Genesis is aimed at teams with the specified camera and Nvidia GPU setup that need on-premises motion capture.
Plans and prices
Move One Free
30 one-time credits · 30-second videos · credits do not expire
Read 14 Oct 2026 · docs.move.ai
Move API s1
Single-camera model · resolution and frame-rate multipliers apply
Read 14 Oct 2026 · developers.move.ai
Move API s2
Single-camera model · resolution and frame-rate multipliers apply
Read 14 Oct 2026 · developers.move.ai
Move API m1
Multi-camera model · camera-count multipliers apply
Read 14 Oct 2026 · developers.move.ai
Move API m2
Multi-camera model · camera-count multipliers apply
Read 14 Oct 2026 · developers.move.ai
Move One Starter
60 credits/month · videos up to 60 seconds
Read 14 Oct 2026 · docs.move.ai
Move One Standard
180 credits/month · videos up to 60 seconds
Read 14 Oct 2026 · docs.move.ai
Move One Plus
240 credits/month · videos up to 60 seconds
Read 14 Oct 2026 · docs.move.ai
Move One Advanced
700 credits/month · videos up to 60 seconds
Read 14 Oct 2026 · docs.move.ai
On the record
- Acquisition financial context
- Oxford Metrics said Move AI reported £1.1 million of unaudited 2025 revenue and that technology, patents, team and customers transferred to Vicon.investegate.co.uk · read 14 Oct 2026
- Administration news
- K2 Partners reported that administrators were appointed to Move Ai Ltd on 30 September 2026.k2-partners.com · read 14 Oct 2026
- API authentication
- API calls require an Authorization API key; the documented endpoint is https://api.move.ai/ugc/graphql.developers.move.ai · read 14 Oct 2026
- API documentation depth
- The developer documentation covers files, takes, jobs, lifecycle states, processing times, webhooks and complete Python workflow code.move.readme.io · read 14 Oct 2026
- API format
- The public single-camera API accepts MP4 video and returns FBX, USDC and USDZ animation data.move.readme.io · read 14 Oct 2026
- API pricing rules
- API pricing applies resolution and frame-rate multipliers, has a $0.10 minimum job charge, and offers custom or on-premise pricing through sales.developers.move.ai · read 14 Oct 2026
- API SDKs
- Move documents a Python SDK named move-ugc-python and provides a JavaScript sample application; a Swift SDK is used by the Move One app.move.readme.io · read 14 Oct 2026
- API webhooks
- Job webhooks can report processing events such as completed jobs, and the docs advise webhooks instead of production polling.move.readme.io · read 14 Oct 2026
- Asset acquisition news
- Oxford Metrics announced on 9 October 2026 that it acquired Move AI assets for £525,000 cash plus approximately £200,000 of expenses.investegate.co.uk · read 14 Oct 2026
- Company headquarters
- The registered office is International House, 142 Cromwell Road, London SW7 4EF, United Kingdom.find-and-update.company-information.service.gov.uk · read 14 Oct 2026
- Company history
- Move says it has pioneered markerless motion capture since 2019 and developed patented AI for its motion engine.move.ai · read 3 Oct 2026
- Company legal identity
- Companies House identifies the maker as MOVE AI LTD, company 11886662, incorporated in England on 18 March 2019.find-and-update.company-information.service.gov.uk · read 14 Oct 2026
- Company size
- LinkedIn lists Move AI as privately held with 11–50 employees and London headquarters.uk.linkedin.com · read 14 Oct 2026
- Core market
- The company targets visual-effects, entertainment and gaming studios.move.ai · read 14 Oct 2026
- Existing systems
- Genesis can process RGB or grayscale feeds from many existing Vicon or OptiTrack motion-capture cameras.move.ai · read 3 Oct 2026
- Exports
- Genesis output formats include FBX, BVH, GLB, USDZ, Blender, C3D, JSON, and MP4 previews.docs.move.ai · read 3 Oct 2026
- Funding
- VentureBeat reported a $10 million seed round in October 2023 from Play Ventures, Warner Music Group, RKKVC, Level2 Ventures and Animoca Brands.venturebeat.com · read 14 Oct 2026
- Genesis calibration
- Genesis includes checkerboard calibration intended to improve foot placement and reduce jitter.move.ai · read 14 Oct 2026
The review
Move AI is a markerless motion-capture suite with a short-clip iPhone workflow and a separate on-premises system for multi-camera capture. Move One suits creators making brief animations; Genesis is for production teams with the cameras and GPU to support a dedicated capture setup. The choice comes down to scale, hardware and how far monthly credits will stretch.
Overview
Move AI turns video into production-ready motion data using AI. Its two products serve markedly different workflows: Move One creates 3D animation from single-camera iPhone video, while Genesis processes camera feeds on premises. That split gives individuals a lighter entry point and teams a larger capture option, but Genesis’s hardware requirements put it well beyond a casual setup.
Key features
Short-clip capture
Move One supports motion transfer and hand tracking, but not AI character creation, scene editing or image-to-animation. Paid plans accept videos up to 60 seconds; free videos stop at 30 seconds. Those caps suit discrete movements and short animation references, not extended takes. Real-time capture is not supported.
Genesis for equipped studios
Genesis runs on premises through a desktop application and requires one Nvidia GPU plus 6–12 Z CAM cameras and lenses. It supports 1–8 people and capture volumes of 4 × 4 meters or 20 × 20 meters. It can also process RGB or grayscale feeds from many existing Vicon or OptiTrack motion-capture cameras, which may help teams build on an established camera system. Native Peel Capture integration adds camera control, unified start and stop commands, automated file naming and project management.
Exports and privacy
Move lists FBX, BVH, GLB, USDZ, Blender, C3D, JSON and MP4 previews among Genesis output formats; the broader platform export list includes FBX, USDC, Blend, USDZ and MP4. Move says it does not use video, motion data or output files to actively try to identify people. It also describes security measures to protect personal data, while cautioning that internet transmission is not completely secure and cannot be guaranteed.
Pricing
Move One’s Free plan costs nothing and provides 30 one-time credits that do not expire, with videos up to 30 seconds. It is a useful way to try short clips, but the smaller credit pool and duration cap constrain regular work.
- Starter: $18 a month, billed $18/month + VAT; 60 credits per month and videos up to 60 seconds.
- Standard: $48 a month, billed $48/month + VAT; 180 credits per month and videos up to 60 seconds.
- Plus: $225 a month, billed $225/month + VAT; 240 credits per month and videos up to 60 seconds.
- Advanced: $490 a month, billed $490/month + VAT; 700 credits per month and videos up to 60 seconds.
Starter is the lowest-cost paid option for occasional short clips; Standard and Advanced raise the monthly allowance for heavier use. Plus costs substantially more than Standard for a smaller increase in credits, so its fit depends on a need for that particular allowance. Paid monthly credits do not roll over, and buying additional credits requires an active monthly subscription. The listed plans are credit-based; no seat allowance is given.
Platforms
Move lists iOS, web, API, macOS, self-hosted and Windows support; its platform support also includes a Chrome extension. Move One’s capture workflow is iPhone-based, while Genesis is a desktop application running on premises with Nvidia GPUs.
Who it's for
Move One is the more sensible choice for individual creators who can work in short clips and want an iPhone-based route to motion data. Genesis is aimed at studios and production teams that need multi-person capture, larger volumes or compatibility with existing Vicon or OptiTrack feeds—and can supply its dedicated cameras and GPU. Neither workflow is a match for someone who needs real-time capture or long-form clips.
Pros and cons
- Pro: Two distinct capture scales, from a single iPhone camera to Genesis volumes as large as 20 × 20 meters, let different kinds of users choose a workflow.
- Pro: Genesis’s Peel Capture integration and compatibility with many Vicon or OptiTrack feeds can fit into an existing production pipeline.
- Pro: Multiple output formats, including FBX, USDZ and MP4, support handoff into different workflows.
- Con: Genesis needs an Nvidia GPU and 6–12 Z CAM cameras and lenses, a significant barrier for individuals and smaller teams.
- Con: Move One’s 60-second paid clip ceiling and non-rolling monthly credits make it less suitable for long takes or uneven workloads.
- Con: There is no real-time capture, scene editor, AI character creation or image-to-animation.
Alternatives
mimem.ai is another freemium option across Android, iOS and web; its free plan offers daily tokens, storage, three cameras and three monthly FBX exports, with commercial use.
Mocai is worth considering for a broader platform mix, including Linux and self-hosted support; its free plan includes one minute of footage per month, clips up to 15 seconds and single-person capture.
Move One is the focused iPhone and web option if you only need the single-camera workflow; its free tier has 30 one-time credits for 30-second videos.
PINOC is another freemium alternative, with Android, API, iOS and web support; its free plan allows five videos a day and stores assets and generations for seven days.
Webcam Motion Capture is an alternative for iOS, macOS and Windows, with tracking features available to try free.
XR Animator is a free alternative for Android, Linux, macOS, web and Windows.
MocapX is a paid alternative for iOS, macOS and Windows; its monthly plan includes real-time facial capture and body tracking.
QuickMagic is a freemium web and API alternative with a free tier that includes 50 V Coins, queued videos and FBX export.
Browse more options in AI Motion Capture Software, AI Animation Makers, 3D Character Animation Software, Motion Capture Software and Game Motion Capture Software.
Verdict
Choose Move AI if you need short-clip iPhone motion capture or can equip a production space for Genesis’s multi-camera workflow. Its range of capture scales and production integrations are meaningful strengths, but credit expiry on paid plans and Genesis’s hardware demands are real constraints. Look elsewhere if you need real-time capture, longer clips or a setup that avoids those limits.