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Matia
What it is
Matia is a web and API DataOps platform combining ETL, Reverse ETL, data observability, and a data catalog. ETL extracts, standardizes, and loads data with Change Data Capture and error handling. Reverse ETL sends warehouse data to CRMs, ad platforms, support tools, and other SaaS destinations. Observability includes schema-drift detection, quality metrics, monitoring, alerts, and automated error handling. Its catalog supports asset discovery, governance, metadata, and table- and column-level lineage, although the pricing page marks the integrated catalog and several catalog capabilities as coming soon. Matia states that it supports more than 150 API and database sources, major warehouses such as Snowflake, Databricks, Redshift, S3, and BigQuery, plus dbt Core and Cloud. Syncs are scheduled and transformation support is advanced. Plans are Starter, Standard, and Enterprise, with pricing on request and a 14-day trial. RBAC and SSO are listed, with AWS Private Link support available on a plan comparison.
For and against
For
- Combines ETL and Reverse ETL
- Supports more than 150 sources
- Includes observability and alerting
- Offers scheduled syncs
- Provides a 14-day trial
Against
- Pricing is available on request
- Some catalog capabilities are coming soon
- Plan limits vary by tier
The verdict
Matia brings data pipelines, reverse syncing, observability, and catalog functions into one platform. Check the plan-specific limits and the catalog features marked as coming soon.
Who it suits
Matia is aimed at data, engineering, and AI teams seeking one platform for data movement, monitoring, governance, and warehouse-to-business-system syncing.
Plans and prices
Enterprise
Unlimited users · 60 day audit logs · ETL syncs up to 5 minutes · unlimited Reverse ETL destinations
Read 9 Oct 2026 · matia.io
Standard
Unlimited users · 30 day logs · 15 minute ETL syncs · 2 Reverse ETL destinations
Read 9 Oct 2026 · matia.io
Starter
10 users · 7 day audit logs · 1 hour ETL syncs · 1 Reverse ETL destination
Read 9 Oct 2026 · matia.io
On the record
- Audience
- Matia describes its platform as serving data, engineering, and AI teams seeking an integrated way to manage data operations.matia.io · read 9 Oct 2026
- Catalog
- The catalog supports data asset discovery, governance, metadata, and table- and column-level lineage.docs.matia.io · read 9 Oct 2026
- ETL
- ETL extracts, standardizes, and loads data, with Change Data Capture and error handling.docs.matia.io · read 9 Oct 2026
- Integrations
- Matia states that it supports 150+ API and database sources, major warehouses including Snowflake, Databricks, Redshift, S3, and BigQuery, plus dbt Core and Cloud.docs.matia.io · read 9 Oct 2026
- Migration
- Matia says it is backwards compatible with Fivetran pipelines, connectors, and configurations.matia.io · read 9 Oct 2026
- Observability
- Data observability includes schema drift detection, data quality metrics, monitoring, alerting, and automated error handling.docs.matia.io · read 9 Oct 2026
- Plan limits
- The pricing page lists the integrated catalog as coming soon for Enterprise and several catalog capabilities as coming soon.matia.io · read 9 Oct 2026
- Product
- Matia combines ETL, Reverse ETL, data observability, and a data catalog in one DataOps platform.docs.matia.io · read 9 Oct 2026
- Reverse ETL
- Reverse ETL syncs warehouse data to CRMs, ad platforms, and business systems.docs.matia.io · read 9 Oct 2026
- Security and governance
- The pricing page lists RBAC and SSO, and says AWS Private Link support is available on a plan comparison.matia.io · read 9 Oct 2026
- Support
- Matia advertises five-minute support responses and native app alerts for pipeline alerts, anomaly notifications, and monitor summaries.matia.io · read 9 Oct 2026
- Trial
- Matia says most customers use a guided trial that runs about two weeks.matia.io · read 9 Oct 2026
