- Home
- Legal CRM Software
- MapleConnect
MapleConnect
What it is
MapleConnect is an AI-native mortgage CRM for borrower and referral-partner pipelines, follow-up, scheduling, and contact records. It can send immediate text and email responses to website forms, rate-quote requests, ad leads, and missed calls. An AI voice agent can answer calls 24/7, capture caller details, book consultations, and log calls; rate and program questions go to a licensed loan officer. Automated SMS and email sequences follow borrower stages such as new inquiries, early shopping, and in-process milestones. Real estate agents, builders, and financial planners can have separate pipelines, shared-file updates, and stay-in-touch cadences. MapleConnect handles lead capture, response, nurture, scheduling, and touch records, while credit decisions, disclosures, rate locks, and underwriting remain with the customer and its LOS. Native connectors include Twilio, RetellAI, Stripe, Google Calendar, Outlook Calendar, Resend, SendGrid, Facebook Lead Ads, and Zapier. A public REST API supports custom syncs. Plans start at $199 a month, with a 14-day trial and a free plan.
For and against
For
- AI voice agent answers 24/7
- Automated SMS and email sequences
- Separate referral-partner pipelines
- Public REST API for custom syncs
- Free plan and 14-day trial
Against
- Credit decisions remain outside MapleConnect
- Underwriting remains with the customer and LOS
- Paid plans start at $199 a month
- Rate questions route to a licensed loan officer
The verdict
MapleConnect combines mortgage CRM records with automated lead response, voice calls, nurture, scheduling, and partner management. It complements rather than replaces the customer's loan origination system for core lending decisions and underwriting.
Who it suits
MapleConnect is designed for solo loan officers and mortgage teams managing borrower and referral-partner workflows. It suits users seeking automated responses, nurture sequences, scheduling, and contact records.
Plans and prices
Free
Core CRM · No credit card
Read 19 Sep 2026 · mapleconnect.ai
MapleConnect Free
Core CRM · no credit card · 14-day access
Read 15 Oct 2026 · mapleconnect.ai
Essential
Full CRM plus automation · flat business pricing · not per seat
Read 15 Oct 2026 · mapleconnect.ai
Professional
Deeper automation · campaigns · flat business pricing
Read 15 Oct 2026 · mapleconnect.ai
Premium
Everything in the platform · native AI voice agents · flat business pricing
Read 15 Oct 2026 · mapleconnect.ai
On the record
- AI voice
- Its AI voice agent can answer 24/7, capture caller details, book consults, and log calls; rate and program questions route to a licensed loan officer.mapleconnect.ai · read 8 Oct 2026
- AI voice answering
- The AI voice agent answers calls, captures intent and contact details, books consultations and logs calls, while rate and approval questions go to a licensed loan officer.mapleconnect.ai · read 15 Oct 2026
- API extensibility
- The public REST API is positioned for integrations with systems such as Encompass, ServiceTitan and Procore, but no public SDK is identified.mapleconnect.ai · read 15 Oct 2026
- Automated booking
- Borrowers can self-book consultations through calendar links, with confirmations and reminders generated automatically.mapleconnect.ai · read 15 Oct 2026
- Borrower nurture
- Stage-based SMS and email sequences provide fast follow-up for new inquiries, education for early shoppers and milestone updates for active files.mapleconnect.ai · read 15 Oct 2026
- Brand Hub
- Brand Hub creates digital business cards using brand assets and supports NFC, QR and MMS interactions that can start CRM conversations.mapleconnect.ai · read 15 Oct 2026
- Consent controls
- The mortgage workflow records contact consent and honors SMS and email opt-outs.mapleconnect.ai · read 15 Oct 2026
- Custom integrations
- The maker offers a public REST API for custom real-time syncs and cites Encompass, ServiceTitan, and Procore as examples.mapleconnect.ai · read 8 Oct 2026
- Feature modules
- The platform lists dashboards, contacts and leads, engagement, pipelines, calendar, automation, campaigns, media studio, brand hub, AI voice, agentic AI, drip intelligence and analytics modules.mapleconnect.ai · read 15 Oct 2026
- Independent data ownership
- Maple54 says customers retain ownership, can export all data and receive a 30-day archive after cancellation.maple54.com · read 15 Oct 2026
- Independent feature description
- Maple54 lists unlimited pipelines, AI call summarization, email and SMS sequences, team inboxes, custom workflows and Shopify and Stripe synchronization for MapleConnect CRM.maple54.com · read 15 Oct 2026
- Independent integration description
- Maple54 says its MapleConnect product integrates with Stripe, Shopify, HubSpot, Slack and other listed business tools.maple54.com · read 15 Oct 2026
- Independent migration statement
- Maple54 says migrations from Salesforce, HubSpot, Pipedrive, Close and custom CRMs typically take three to seven days without business interruption.maple54.com · read 15 Oct 2026
- Independent pricing discrepancy
- Maple54 presents MapleConnect CRM as starting at $99 per month per user, which conflicts with MapleConnect.ai's published flat-business plans beginning at $199 per month.maple54.com · read 15 Oct 2026
- Independent product description
- Maple54 describes MapleConnect CRM as one of six proprietary products developed from more than 600 agency engagements.maple54.com · read 15 Oct 2026
- Independent roadmap
- Maple54's roadmap lists AI deal coaching in Q2 2026 and native Gmail and Outlook synchronization in Q3 2026.maple54.com · read 15 Oct 2026
- Independent security statement
- Maple54 describes the product as SOC 2 Type II aligned, GDPR and CCPA compliant, offering HIPAA BAAs, US/EU data residency, encryption and no AI training on customer data.maple54.com · read 15 Oct 2026
- Independent trial statement
- Maple54 states that MapleConnect has a 14-day free trial without requiring a credit card.maple54.com · read 15 Oct 2026
