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Loop & Tie
What it is
Loop & Tie is a choice-based gifting platform where recipients select a gift from a curated collection or donate to charity instead. Senders choose a collection, customize the experience and send a gift using only the recipient’s email address. Unredeemed gifts expire automatically after three months, though the sender can choose an earlier deadline. If a gift expires or is canceled, its value returns to the sender as Loop & Tie credit. The free plan costs nothing and includes one user, API access for basic integration needs and $5/gift flat-rate shipping. Essentials is billed at $500/year and includes three users and three teams with free shipping; Premium is billed at $5,000/year and includes unlimited users, five teams and priority support. Customization options include logos, email designs, messages, collections and kits, with availability varying by subscription level. Listed integrations include Salesforce, HubSpot, Marketo, Pardot, Workday, Okta and JustWorks; Loop & Tie also says it connects with more than 60 HRIS platforms. It says it sequesters twice the carbon emitted by each shipped gift and uses recyclable or biodegradable packaging.
For and against
For
- Recipients choose a gift or donate to charity
- Basic API access is included in the free plan
- Supports more than 60 HRIS platforms
- Expired or canceled gift value returns as credit
Against
- Unredeemed gifts expire after three months by default
- Free plan includes one user
- Free plan has $5/gift flat-rate shipping
- Customization options vary by subscription
The verdict
Loop & Tie lets senders offer curated gift choices while giving recipients an option to donate instead. Review the expiration policy and plan-specific user, shipping and customization terms before selecting a plan.
Who it suits
The platform is aimed primarily at B2B marketing, sales and customer-service teams, and it also serves individuals. It suits senders who want recipients to choose a gift or direct its value to charity.
Plans and prices
Loop & Tie Free
1 user · full marketplace · $5/gift shipping · basic API
Read 15 Oct 2026 · loopandtie.com
Loop & Tie Essentials
3 users · 3 teams · free shipping · custom collections
Read 15 Oct 2026 · loopandtie.com
Loop & Tie Premium
Unlimited users · 5 teams · advanced automation · priority support
Read 15 Oct 2026 · loopandtie.com
Build Your Own
Custom teams, permissions, integrations and fulfillment
Read 15 Oct 2026 · loopandtie.com
On the record
- Address collection
- The recipient supplies a physical shipping address during redemption, so the sender only needs an email address.loopandtie.com · read 15 Oct 2026
- Analytics
- The platform tracks redemption, thank-you notes, engagement, open rates and campaign performance.loopandtie.com · read 15 Oct 2026
- API
- The Free plan includes API access for basic integration needs.loopandtie.com · read 30 Sep 2026
- API environments
- Developer access provides separate live tokens that can incur charges and sandbox tokens that send no emails or incur no charges.docs.loopandtie.com · read 15 Oct 2026
- Audience
- Loop & Tie says the platform is used primarily by B2B marketing, sales and customer-service teams, as well as individuals.loopandtie.com · read 30 Sep 2026
- Branding limitation
- Marketplace gifts cannot carry the sender's logo; branding is offered through packaging, inserts or sender-provided swag.loopandtie.com · read 15 Oct 2026
- Bulk API
- The API includes an atomic bulk-gifts endpoint that creates all requested gifts or none of them.docs.loopandtie.com · read 15 Oct 2026
- Charitable giving
- Recipients can redirect the gift value to a charity or cause instead of selecting merchandise.loopandtie.com · read 15 Oct 2026
- Choice-based gifting
- Senders choose a collection and recipients choose their preferred item after receiving an email.loopandtie.com · read 15 Oct 2026
- Company founding
- LinkedIn lists the company as founded in 2013.linkedin.com · read 15 Oct 2026
- Company size
- LinkedIn lists Loop & Tie as an 11–50 employee software-development company headquartered in Austin, Texas.linkedin.com · read 15 Oct 2026
- Customization
- Users can customize email headers, redemption pages, messages, collections, packaging and kits depending on plan.loopandtie.com · read 15 Oct 2026
- Documentation
- Public developer documentation includes getting started, OAuth, endpoint reference and webhook guides.docs.loopandtie.com · read 15 Oct 2026
- GetApp listing
- GetApp lists delivery tracking and reporting/analytics as key features but shows no user rating data.getapp.com · read 15 Oct 2026
- Gift expiration
- Unredeemed gifts expire after three months by default, with an option to set an earlier date.loopandtie.com · read 15 Oct 2026
- HR integrations
- The integrations hub lists HRIS connections for employee gifting and data synchronization.loopandtie.com · read 15 Oct 2026
- HRIS coverage
- Loop & Tie says it integrates with more than 60 HRIS platforms, including Rippling, Workday, JustWorks, Bamboo, ADP, Okta, TriNet, Sage HR and Paychex.guides.loopandtie.com · read 30 Sep 2026
- Integrations
- The integrations page lists Salesforce for sales, HubSpot, Marketo and Pardot for marketing, and Workday, Okta and JustWorks for HR teams.loopandtie.com · read 30 Sep 2026