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Loop & Tie

What it is

Loop & Tie is a choice-based gifting platform where recipients select a gift from a curated collection or donate to charity instead. Senders choose a collection, customize the experience and send a gift using only the recipient’s email address. Unredeemed gifts expire automatically after three months, though the sender can choose an earlier deadline. If a gift expires or is canceled, its value returns to the sender as Loop & Tie credit. The free plan costs nothing and includes one user, API access for basic integration needs and $5/gift flat-rate shipping. Essentials is billed at $500/year and includes three users and three teams with free shipping; Premium is billed at $5,000/year and includes unlimited users, five teams and priority support. Customization options include logos, email designs, messages, collections and kits, with availability varying by subscription level. Listed integrations include Salesforce, HubSpot, Marketo, Pardot, Workday, Okta and JustWorks; Loop & Tie also says it connects with more than 60 HRIS platforms. It says it sequesters twice the carbon emitted by each shipped gift and uses recyclable or biodegradable packaging.

For and against

For

  • Recipients choose a gift or donate to charity
  • Basic API access is included in the free plan
  • Supports more than 60 HRIS platforms
  • Expired or canceled gift value returns as credit

Against

  • Unredeemed gifts expire after three months by default
  • Free plan includes one user
  • Free plan has $5/gift flat-rate shipping
  • Customization options vary by subscription

The verdict

Loop & Tie lets senders offer curated gift choices while giving recipients an option to donate instead. Review the expiration policy and plan-specific user, shipping and customization terms before selecting a plan.

Who it suits

The platform is aimed primarily at B2B marketing, sales and customer-service teams, and it also serves individuals. It suits senders who want recipients to choose a gift or direct its value to charity.

Plans and prices

Loop & Tie Free

Free

1 user · full marketplace · $5/gift shipping · basic API

Loop & Tie Essentials

$500a year

3 users · 3 teams · free shipping · custom collections

Loop & Tie Premium

$5,000a year

Unlimited users · 5 teams · advanced automation · priority support

Build Your Own

Priced on request

Custom teams, permissions, integrations and fulfillment

Every plan, in full

On the record

Address collection
The recipient supplies a physical shipping address during redemption, so the sender only needs an email address.loopandtie.com · read 15 Oct 2026
Analytics
The platform tracks redemption, thank-you notes, engagement, open rates and campaign performance.loopandtie.com · read 15 Oct 2026
API
The Free plan includes API access for basic integration needs.loopandtie.com · read 30 Sep 2026
API environments
Developer access provides separate live tokens that can incur charges and sandbox tokens that send no emails or incur no charges.docs.loopandtie.com · read 15 Oct 2026
Audience
Loop & Tie says the platform is used primarily by B2B marketing, sales and customer-service teams, as well as individuals.loopandtie.com · read 30 Sep 2026
Branding limitation
Marketplace gifts cannot carry the sender's logo; branding is offered through packaging, inserts or sender-provided swag.loopandtie.com · read 15 Oct 2026
Bulk API
The API includes an atomic bulk-gifts endpoint that creates all requested gifts or none of them.docs.loopandtie.com · read 15 Oct 2026
Charitable giving
Recipients can redirect the gift value to a charity or cause instead of selecting merchandise.loopandtie.com · read 15 Oct 2026
Choice-based gifting
Senders choose a collection and recipients choose their preferred item after receiving an email.loopandtie.com · read 15 Oct 2026
Company founding
LinkedIn lists the company as founded in 2013.linkedin.com · read 15 Oct 2026
Company size
LinkedIn lists Loop & Tie as an 11–50 employee software-development company headquartered in Austin, Texas.linkedin.com · read 15 Oct 2026
Customization
Users can customize email headers, redemption pages, messages, collections, packaging and kits depending on plan.loopandtie.com · read 15 Oct 2026
Documentation
Public developer documentation includes getting started, OAuth, endpoint reference and webhook guides.docs.loopandtie.com · read 15 Oct 2026
GetApp listing
GetApp lists delivery tracking and reporting/analytics as key features but shows no user rating data.getapp.com · read 15 Oct 2026
Gift expiration
Unredeemed gifts expire after three months by default, with an option to set an earlier date.loopandtie.com · read 15 Oct 2026
HR integrations
The integrations hub lists HRIS connections for employee gifting and data synchronization.loopandtie.com · read 15 Oct 2026
HRIS coverage
Loop & Tie says it integrates with more than 60 HRIS platforms, including Rippling, Workday, JustWorks, Bamboo, ADP, Okta, TriNet, Sage HR and Paychex.guides.loopandtie.com · read 30 Sep 2026
Integrations
The integrations page lists Salesforce for sales, HubSpot, Marketo and Pardot for marketing, and Workday, Okta and JustWorks for HR teams.loopandtie.com · read 30 Sep 2026

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