SwagUp
What it is
SwagUp is a web platform for creating, preparing, and sending branded merchandise and swag kits. It covers product sourcing, custom design, assembly, warehousing, and shipping for employees, customers, and events. Recipients can use branded redeem pages to enter details and select items, while auto-ship pages send products from inventory. SwagUp Shops provide branded self-service storefronts where recipients can pay with a card, points, or shop credit. Native HRIS integrations automate gifts for onboarding, anniversaries, birthdays, and other milestones, and Zapier connects the service to 3,000+ apps. Automations can require manual approval and restrict exchanged data fields. Recipients do not need an account for direct sends or redeem links. Plans include a free Basic option, Silver at $99 a month, Gold at $499 a month, and Platinum at $999 a month, each billed monthly on an annual plan. Paid access is noted from $80/mo annually.
For and against
For
- Free Basic plan with platform access
- Branded redeem pages and self-serve shops
- Zapier connects to 3,000+ apps
- Recipients need no SwagUp account
- Global fulfillment and API access
Against
- Paid plans billed on annual terms
- Additional integrations cost $150 monthly
- Platform is listed for web only
The verdict
SwagUp combines merchandise production, recipient selection, storefronts, and shipping in one web service. Its free plan and automation controls provide a starting point, while higher tiers add integrations, shops, design, and fulfillment options.
Who it suits
SwagUp suits startups through enterprise teams managing branded merchandise programs. It also fits organizations that want recipient choice, branded storefronts, integrations, and global shipping.
Plans and prices
Basic
Platform access · dedicated swag expert · unlimited mockups · free assembly
Read 3 Oct 2026 · swagup.com
Silver
All Basic features · free samples · extended catalog · third-party storage
Read 3 Oct 2026 · swagup.com
Gold
All Silver features · 3% off swag · free expedited production · Shop access
Read 3 Oct 2026 · swagup.com
Platinum
All Gold features · 5% off swag · dedicated design team · gift card access
Read 3 Oct 2026 · swagup.com
On the record
- Audience
- The company says it serves startups preparing new-hire kits through enterprise teams running global swag programs.swagup.com · read 3 Oct 2026
- Company history
- SwagUp says it set out to build its company in May 2017.swagup.com · read 3 Oct 2026
- Corporate relationship
- The company says SwagUp is powered by BDA, and its site footer identifies Bensussen Deutsch & Associates, LLC.swagup.com · read 3 Oct 2026
- Integration controls
- Automations can require manual approval, and users can limit which data fields are exchanged between platforms.swagup.com · read 3 Oct 2026
- Integration cost
- One native integration is included with a membership, nonmembers can connect one integration free for 30 days, and each additional app costs $150 per month or $1,500 per year.swagup.com · read 3 Oct 2026
- Integrations
- Native HRIS integrations automate swag for onboarding, anniversaries, birthdays, and custom milestones, while Zapier connects SwagUp to 3,000+ apps.swagup.com · read 3 Oct 2026
- Product
- SwagUp is a custom swag platform for designing, packing, and shipping branded merchandise and swag kits for employees, customers, and events.swagup.com · read 3 Oct 2026
- Recipient access
- Recipients do not need a SwagUp account to receive direct sends or use redeem links.swagup.com · read 3 Oct 2026
- Redeem pages
- Recipients can use shared branded redeem pages to enter details and choose items; auto-ship pages send items directly from inventory.swagup.com · read 3 Oct 2026
- Services
- The company says it handles product sourcing, custom design, assembly, warehousing, and shipping.swagup.com · read 3 Oct 2026
- Support
- SwagUp offers a dedicated swag expert on its membership plans and invites customers to book a demo or contact support.swagup.com · read 3 Oct 2026
- Swag shops
- SwagUp Shops are branded self-serve storefronts for teams, customers, and events, and recipients can pay with a card, points, or shop credit.swagup.com · read 3 Oct 2026
