Locus
London, United Kingdom
What it is
Locus is a web-based location analysis tool that brings demographics, nearby competition, access, demand indicators, and available commercial premises together on a map. It presents population and foot-traffic patterns, competition information, and an AI assessment of local opportunity. Reports can outline local context, trade-offs, and evidence behind a location decision. Locus Pulse tracks reviews, competitor movement, reputation, and market rank as neighbourhood signals. Ask Locus can navigate the map, adjust catchments, inspect evidence, find commercial premises, and help organize options into comparisons, shortlists, or projects. The product describes workflows for commercial real estate advisers, franchise and multi-site retail teams, business owners, and marketing teams. Demographic coverage is deepest in the United Kingdom and United States; other markets may draw on global population and age estimates and supported regional sources. Free map access is available; paid options include a $15, paid once location report and monthly plans beginning at $49 a month. Locus says its recommendations are decision support, not valuations or planning opinions, and do not guarantee business performance.
For and against
For
- Combines location signals and premises on one map.
- Creates reports with context, trade-offs, and evidence.
- Pulse tracks reviews, competitors, reputation, and market rank.
- Free map access is available.
Against
- Deepest demographic coverage is limited to the UK and US.
- Recommendations do not guarantee business performance.
- Paid monthly plans start at $49 a month.
The verdict
Locus brings location signals and commercial premises into a shared map, with reports and monitoring tools for evaluating options. Its coverage varies by market, and recommendations are decision support rather than guarantees.
Who it suits
Locus may suit commercial real estate advisers, franchise and multi-site retail teams, or business owners and marketing teams evaluating locations. Its strongest demographic coverage is in the United Kingdom and United States.
Plans and prices
Free map access
Browse the map and use measuring tools · Free account adds population, density and gender snapshot
Read 3 Oct 2026 · locusintel.io
One-time location report
One location · Full location data · AI score and analysis
Read 3 Oct 2026 · locusintel.io
Explore
5 research runs/month · Direct competitors · Footfall, demand and accessibility signals · AI score and recommendation
Read 3 Oct 2026 · locusintel.io
Monitor
Up to 3 monitored businesses · 3 research runs/month · Pulse neighbourhood brief · Ask Locus
Read 3 Oct 2026 · locusintel.io
Research
10 research runs/month · White-label reports · Compare up to 5 locations · Projects, shortlists and network map
Read 3 Oct 2026 · locusintel.io
Grow
20 research runs/month · Locus AI Agent (Beta) · Commercial properties inventory (Beta) · Underserved Areas
Read 3 Oct 2026 · locusintel.io
On the record
- API access
- The terms say API access requires a valid key and is subject to rate limits.locusintel.io · read 3 Oct 2026
- Assistant
- Ask Locus can navigate the map, change catchment settings, inspect available evidence, find commercial premises and help move options into comparisons, shortlists or projects.locusintel.io · read 3 Oct 2026
- Company history
- The About page says the founder began seeking a retail business location in 2025 and built an internal prototype after struggling with fragmented research.locusintel.io · read 3 Oct 2026
- Coverage
- The United Kingdom and United States have the deepest demographic coverage, while other markets may use global population and age estimates through WorldPop and supported regional sources.locusintel.io · read 3 Oct 2026
- Data security
- Locus says it implements appropriate technical and organisational measures to protect personal information, but does not guarantee absolute security.locusintel.io · read 3 Oct 2026
- Data sources
- The privacy policy says Locus uses Google Places API for business and competition data and OpenAI technology to analyse aggregated, non-personal location data.locusintel.io · read 3 Oct 2026
- Decision limits
- Locus says its recommendations are decision support, not a valuation, planning opinion or guarantee of business performance.locusintel.io · read 3 Oct 2026
- Location signals
- The product presents population, foot-traffic patterns, competition and an AI assessment of local opportunity.locusintel.io · read 3 Oct 2026
- Monitoring
- Locus Pulse tracks reviews, competitor movement, reputation and market rank as a live read of neighbourhood changes.locusintel.io · read 3 Oct 2026
- Reports
- Locus can create reports that present local context, trade-offs and evidence behind a location decision.locusintel.io · read 3 Oct 2026
- Support
- The contact page directs support and partnership enquiries through its message form and lists an address in Holborn, London.locusintel.io · read 3 Oct 2026
- What it does
- Locus brings demographics, nearby competition, access, demand indicators and available commercial premises into one map to help evaluate business locations.locusintel.io · read 3 Oct 2026
- Who it is for
- Locus describes workflows for commercial real estate advisers, franchise and multi-site retail teams, and business owners or marketing teams.locusintel.io · read 3 Oct 2026
