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- Leal 360
On the recordRead 11 Oct 202614 facts
Leal 360
Plans and prices
Basic Plan
Priced on request
Up to 5 emails per customer/month · SMS module add-on: $50/mo plus SMS charges · From $11.42 per 500 registered customers · Digital support
Read 11 Oct 2026 · leal.co
Enterprise Plan
Priced on request
Up to 20 emails per customer/month · From $1.50 per 500 registered customers · Unlimited audience lists · AI features
Read 11 Oct 2026 · leal.co
Professional Plan
Priced on request
Up to 10 emails per customer/month · SMS and WhatsApp module included; SMS messages charged separately · From $3 per 500 registered customers · API integrations
Read 11 Oct 2026 · leal.co
On the record
- AI decisioning
- Leal says its AI decision engine personalizes offers and optimizes message, channel, timing, and frequency for each customer.leal.co · read 11 Oct 2026
- Anti-fraud
- The loyalty module supports single-account controls and configurable rules such as maximum ticket size and accrual frequency.leal.co · read 11 Oct 2026
- Campaigns
- The platform supports campaigns through email, SMS, and WhatsApp, with AI personalization and automation.leal.co · read 11 Oct 2026
- Company
- Leal says it has worked on rewards and brand sales since 2016 and operates across countries in Latin America.leal.co · read 11 Oct 2026
- Customer data
- The CDP unifies customer data from POS, ERP, e-commerce, and other sources and supports dynamic audiences based on customer attributes and behavior.leal.co · read 11 Oct 2026
- Integrations
- Leal says it offers a REST API and more than 350 integrations, and its integrations page lists systems including Shopify, VTEX, SAP Business One, Micros, and Soft Restaurant.leal.co · read 11 Oct 2026
- Limits
- During an active contract, customers can upgrade plans but cannot switch to a lower plan or one with fewer features.leal.co · read 11 Oct 2026
- Loyalty
- Its loyalty module supports points, cashback, benefit clubs, discounts, configurable promotion validity, and gamified rewards.leal.co · read 11 Oct 2026
- Product
- Leal 360 centralizes customer data, automates personalized campaigns, and measures purchase frequency, average order value, and customer lifetime value for retail.leal.co · read 11 Oct 2026
- Security
- Leal states that its CDP holds SOC 2 certification and that personal data is managed under Colombia's Law 1581 of 2012 (Habeas Data).leal.co · read 11 Oct 2026
- Support
- All plans include digital technical and customer support; personalized Customer Success support is included with Enterprise and available for an additional fee on Professional.leal.co · read 11 Oct 2026
- Target users
- Leal 360 is built for B2C companies selling directly to consumers, especially businesses with physical points of sale, including retailers and restaurants.leal.co · read 11 Oct 2026
- Voice of customer
- The platform measures NPS and CSAT and can identify detractors and promoters by store and channel.leal.co · read 11 Oct 2026
