Kuula

Kuula is 3D 360 virtual tour software for businesses and people creating panoramic content. Its Pro editor lets users upload panoramic photos, arrange them into scenes, and connect those scenes as tours. Tour elements can include custom hotspot icons, images, labels, audio, floor plans, and maps. Tours can be shared by link, embedded on a website, or posted on social media. Kuula accepts panoramic images from 360 cameras, DSLR cameras, and 3D software, as well as non-panoramic images. Tours can be viewed on phones and tablets, and on VR headsets with WebXR support without installing an app or extra software. Pro can replace Kuula branding with a user's logo; Business adds multiple logos, a custom domain, permission-based access, password protection, and Google Analytics integration. The free Basic plan costs nothing and allows up to 300 posts and 100 uploads per month. Pro and Business prices are not shown; Enterprise requires contacting Kuula.

Kuula provides tools for building and sharing 360 tours, with branding and access controls varying by plan. The free Basic plan has stated post and upload limits; paid plan prices are not shown.

Kuula suits businesses in areas such as real estate, architecture, construction, galleries, and education, as well as panoramic photographers and 360 content creators. It may also suit people who need tours viewable on mobile devices or compatible VR headsets.

Kuula turns panoramic and other images into connected 3D virtual tours that viewers can open on the web, mobile devices or compatible VR headsets. It fits real-estate, architecture, construction, galleries, education, panoramic photographers and other businesses that need shareable spatial presentations. Its strongest business case is branded, controlled distribution; the free tier is suited to modest publishing volumes.

Overview

Kuula’s web-based workflow connects uploaded images into navigable tours that can be distributed through links, website embeds and social posts. Source material can come from 360 cameras, DSLR cameras or 3D software, and non-panoramic images are supported, so production is not tied to one camera type.

Viewers do not need an app or additional software: tours run on phones and tablets and on VR headsets with WebXR support. That makes client viewing and public access straightforward across devices. Kuula says its subscription-funded service does not sell personal data, create advertising profiles or use customer content for marketing. Paid subscriptions are flat-fee plans that can be canceled anytime and renew monthly or yearly unless canceled first.

Key features

• Tour editor: The Pro editor arranges and links panoramic photos into scenes. Custom hotspot icons, images, labels, audio, floor plans and maps add wayfinding and context, making it more useful for property and venue presentations than a basic image gallery.
• Sharing and identity: Links, embeds and social posts cover the main publishing routes. Pro replaces Kuula branding with your logo in links and embeds; Business supports multiple logos and a custom domain, which better suits agencies or organizations managing distinct client identities.
• Business controls: Business adds permission-based access and password-protected tours. Google Analytics integration measures traffic and engagement on posts, tours and hotspots, giving teams a way to evaluate audience behavior.
• Viewing and media: Real-time scenes, 360-degree tours, VR/AR support and video export are included capabilities. There are no AI visualization tools, so Kuula is focused on authored tour presentation rather than automated visualization.
• Support: Basic relies on the knowledge base, tutorials and support articles. Pro provides standard support, while Business provides premium support.

Pricing

Basic — free: Up to 300 posts and a maximum of 100 uploads per month. Self-support keeps it appropriate for individuals or occasional projects, but the post and upload ceilings constrain active portfolios.

Pro — custom pricing, billed annually: Up to 100,000 posts, no monthly upload limit and standard support. This is the practical step for professional photographers and businesses publishing regularly; annual billing and undisclosed pricing require a commitment before cost can be compared.

Business — custom pricing, billed annually: Unlimited posts, no monthly upload limit and premium support, plus the multi-logo, custom-domain, access-control and Google Analytics capabilities. It is aimed at client-facing teams that need governance and measurement rather than merely more capacity.

Enterprise — custom pricing, contact Kuula: Enterprise-grade features and a dedicated training and support program. It is intended for organizations requiring a structured rollout; buyers must contact Kuula for commercial terms.

Platforms

Kuula’s primary platform is the web, with Android and iOS support for mobile access. Tours can also be viewed through WebXR-compatible VR headsets without installing extra software.

Who it's for

Choose Kuula for real-estate, architecture, construction, gallery, education and other business tours, or for professional panoramic photography and 360-content work. Basic fits low-volume publishing. Pro suits creators needing high post capacity and unrestricted monthly uploads, while Business is the better match for branded, permission-controlled programs with analytics. It is less suitable if you need AI visualization tools or a clearly published paid price before selecting a plan.

Pros and cons

• Pro: Broad image-source support lets creators use 360 cameras, DSLRs, 3D software and regular images.
• Pro: Hotspots, audio, maps and floor plans support informative, guided tours.
• Pro: Web, mobile and WebXR viewing removes an app requirement for audiences.
• Pro: Business combines custom domains, multiple logos, access permissions and Google Analytics.
• Con: Basic is capped at 300 posts and 100 uploads per month, limiting sustained publishing.
• Con: Paid prices are custom and annual billing is stated, making budgeting less transparent.
• Con: AI visualization is not offered, so automated design or rendering workflows need another tool.

Alternatives

CloudPano is worth choosing when you want a published Pro price of $22.50 per month with annual billing and three published projects, alongside a free tier and trial. HomeByMe is a better fit for floor-plan and interior-planning projects, with a free Starter plan covering two projects and five Full HD images. Homestyler suits users prioritizing 3D models and rendering, offering a free Basic plan with unlimited 1K rendering and a catalog of more than 100,000 models and materials. Live Home 3D is for users who want native desktop and mobile home-design software, including a free app with optional subscriptions and lifetime licenses. Matterport is an alternative for hosted spatial capture with a free plan limited to one active space and two users. Planner 5D fits broader home-planning work, with a $59.99-per-year Premium plan and floor-plan conversion. Realsee is another freemium option for capturing, editing, previewing and storing spaces, with generation or hosting potentially using credits. RoomSketcher is aimed at 2D/3D floor plans and AI-assisted conversions, with a free tier that includes two credits and one free AI floor-plan conversion.

For category browsing, see 3D Visualization Software and 3D Virtual Tour Software.

Verdict

Kuula is a strong choice for businesses and panoramic professionals who need polished 360 tours that share broadly and can gain stronger branding, permissions and analytics as requirements grow. Choose Basic for limited publishing; choose Pro or Business when volume or client controls matter. Look elsewhere if transparent paid pricing or AI visualization is a priority.