GoThru

GoThru provides tools for building custom virtual tours, publishing 360 images to Google, and viewing tours in VR. Its tour creator supports themes, plugins, multilingual content, a side menu, and usage statistics. The Street View Moderator accepts panoramas uploaded directly or imported from Google Drive or Dropbox; users can connect images, preview tours, and publish them to Street View. It also includes a tool for blurring faces, license plates, and other private information. Photo Studio is a freemium desktop app for viewing, organizing, editing, and publishing 360-degree images on macOS and Windows. Its AI image tools can use a user's own API key, and it can publish to GoThru, Panorra, or Google Street View. The free Photo Studio offering requires no trial or subscription. A free Chrome extension retrieves Google Business identifiers and Street View panorama details. GoThru is available on Android, iOS, macOS, Windows, web, and as an extension. Pay As You Go is free; Basic is $15 a month. Custom tour links stop working if a subscription ends, unless users pay per tour or host a downloaded tour themselves.

GoThru brings tour creation, Street View publishing, and desktop 360-image tools together. Consider the hosted-tour link limitation when choosing how to publish tours.

GoThru suits Street View photographers, local SEO specialists, marketing agencies, business owners, and developers. It also serves users who need to create tours or manage 360-degree images.

GoThru is a toolkit for creating custom virtual tours, publishing panoramas to Google Street View, and working with 360-degree images. It is a strong fit for photographers and marketing teams that manage several steps of a panorama workflow. Its broad toolset is balanced by strict image requirements and a subscription-dependent hosted-tour link.

Overview

GoThru brings together a tour creator, Street View publishing tools, a desktop Photo Studio, and a free Chrome extension for looking up Google Business identifiers and panorama details. The combination is most useful when you need to prepare, publish, and share 360-degree content in one service; it is less compelling if you only need a simple place to display a tour.

The tour creator offers themes, plugins, multilingual content, a side menu, usage statistics, floor plan views, custom branding, and embed codes. The Street View Moderator accepts direct panorama uploads or imports from Google Drive and Dropbox, then lets users connect images, preview a tour, and publish it to Street View. Its blur tool can conceal faces, license plates, and other private details before publication.

Key features

Tour creation and publishing

GoThru hosts tours and supports sharing through links and embed codes. The key trade-off is continuity: if you stop the subscription, links to Custom Virtual Tours stop working. You can instead pay per tour or download and host the tour yourself, but either route requires a deliberate publishing choice rather than relying indefinitely on the hosted link.

Panoramas for virtual tours must have a 2:1 aspect ratio and fall between 5300×2650 and 14000×7000 pixels. This is a meaningful production constraint for anyone working with existing images: source panoramas outside that range need to be made compatible before they can be used.

Photo Studio and extension

Photo Studio is a freemium desktop app for viewing, organizing, editing, and publishing 360-degree images. Its free offering requires no trial or subscription, and it runs on macOS and Windows. AI image tools are supported; users can connect their own API key, such as one from OpenAI, for tools including Tripod Remover. Images can be published to GoThru, Panorra, or Google Street View. The free GoThru CID and PlaceID Finder Chrome extension adds a narrower utility: it retrieves Google Business identifiers and Street View panorama details, and can generate share links or open full-resolution panorama images.

Pricing

GoThru has a free Pay As You Go option, no free trial, and paid monthly plans starting at $15 a month. The free tier includes 2 GB of storage. Street View/Blue Line tours cost $14 USD per tour one time, while tours with four images or fewer publish free. That structure suits occasional publishing, but the per-tour charge can become less attractive for regular work.

• Basic — $15 a month: 2 Street View/Blue Line tours per month and 100 GB; no daily 360-video or walkthrough-video allowance. It fits modest monthly publishing needs without video production.
• Pro — $34 a month: 10 Street View/Blue Line tours per month, 100 GB, and 5 360 videos and 5 walkthrough videos per day. This is the better fit for users who need regular tour volume and video output.
• Agency — $75 a month: 10 Street View/Blue Line tours per month, 500 GB, and 20 360 videos and 20 walkthrough videos per day. The extra storage and higher daily video quotas suit larger production workloads, though the tour quota matches Pro.

All three paid plans have a defined monthly tour quota, so frequent Street View publishing may call for the pay-per-tour option or a careful fit against those caps. Photo Studio's free offering is separate from these monthly plans.

Platforms

GoThru is available on Android, iOS, macOS, Windows, the web, and as an extension. Photo Studio specifically runs on macOS and Windows, while the CID and PlaceID Finder is a Chrome extension.

Who it's for

Street View photographers, local SEO specialists, digital marketing agencies, business owners, and developers are all potential users. Photographers and agencies get the most from the combination of panorama import, privacy blurring, tour creation, and Street View publishing. Users should choose another workflow if their panoramas do not meet the image specifications or if they need hosted tour links to remain active after ending a subscription.

Pros and cons

• Pro: One toolkit covers custom tours, Street View publishing, desktop 360-image work, and business-identifier lookup, reducing the need to assemble those tasks across separate tools.
• Pro: The Moderator's blur tool helps address privacy concerns before panoramas go public.
• Pro: Photo Studio's free offering has no trial or subscription requirement, and supports publishing to GoThru, Panorra, or Google Street View.
• Con: Panoramas must meet a specific aspect ratio and pixel range, which limits direct use of images outside those specifications.
• Con: Custom Virtual Tour links stop working if the subscription ends unless you pay per tour or self-host.
• Con: Basic offers no daily video quota, while the Agency plan's Street View/Blue Line tour quota is the same as Pro despite its higher price.

Alternatives

Compare 3D Virtual Tour Software if you want to survey the category before settling on a workflow.

• InsideMaps may suit users who prefer an iOS and web option with project pricing based on property size and package.
• Asteroom is worth considering for users seeking a free plan or trial; its free Basic plan is limited to one user and requires an Asteroom Pano Kit or 360 camera.
• Kuula offers a free Basic plan capped at 300 posts and 100 uploads per month, a fit for users whose publishing needs stay within those limits.
• Matterport has a free plan for one active space and two users, making it a possible starting point for a small project.
• Zillow 3D Home is a free option with no per-home, service, or hosting fees for users uploading tours to listings.
• Google Street View is free, though its Street View Static API is pay-as-you-go per panorama and API requests require billing and an API key or OAuth token.
• Pivo Tour is another freemium option for users comparing tour tools.
• TeliportMe may appeal to users seeking a paid service with an annual Essential plan.

Verdict

Choose GoThru if you create and publish panorama-based tours regularly and value having Street View tools, image editing, and tour-building features together. Its breadth and free Photo Studio make it useful across several stages of a 360-image workflow. Look elsewhere if you cannot meet its panorama specifications or need custom-tour links to keep working without an active subscription.