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Koalify
What it is
Koalify is a web-based, HubSpot-native tool for finding and merging duplicate contacts, companies, deals, tickets and custom objects. Its customizable rules can match combinations of HubSpot properties, including email, phone number, domain, name similarity and custom fields. For bulk cleanup, Koalify can automatically merge thousands of duplicates through HubSpot workflow actions. Users can also review duplicate suggestions and merge records manually from HubSpot contact, company, deal and ticket pages. Koalify properties can be used in HubSpot lists, reports and alerts, including notifications to record owners. The service operates within HubSpot. Koalify says it syncs only subscribed record types and properties used in duplicate, primary or merge rules, with temporary full-property backups during merges unless backup is disabled. It states that it is ISO 27001 certified and SOC 2 Type II compliant, and supports GDPR, encryption and SSO. The free plan is for sandbox or demo accounts, or portals below 10K records. The Pro Plan is $25 a month billed annually; pricing depends on selected objects’ total records rather than scans or merges. The annual price is capped at $500/month when selected objects have over 1M records.
For and against
For
- Custom rules use HubSpot properties.
- Automatic merging works through HubSpot workflows.
- Manual review and merging are available.
- Reports and alerts can flag duplicates.
- Pro includes unlimited merges and users.
Against
- Free plan is limited by account type or record count.
- Pro pricing varies by selected objects’ records.
- Pro is billed annually at the listed rate.
The verdict
Koalify focuses on deduplication inside HubSpot, with configurable matching and both automatic and manual merging. Check the record-based pricing conditions and free-plan eligibility before choosing a plan.
Who it suits
It suits teams using HubSpot that want to identify and consolidate duplicate records. Free access is limited to sandbox or demo accounts and portals below 10K records.
Plans and prices
Free Forever
Free for sandbox/demo accounts or portals below 10K records
Read 7 Oct 2026 · koalify.io
Pro Plan
Price varies by selected objects’ total records · Unlimited merges · Unlimited users · Unlimited support
Read 7 Oct 2026 · koalify.io
On the record
- Bulk merging
- Koalify can merge thousands of duplicates automatically through HubSpot workflow actions.koalify.io · read 7 Oct 2026
- CRM cards
- Duplicate suggestions and manual merging are available on HubSpot contact, company, deal and ticket pages.koalify.io · read 7 Oct 2026
- Data handling
- Koalify says it syncs only subscribed record types and properties used in duplicate, primary or merge rules, with temporary full-property backups during merges unless backup is disabled.koalify.io · read 7 Oct 2026
- Data location
- The security page says customer data is stored in a managed PostgreSQL database in DigitalOcean’s London LON1 datacenter, encrypted at rest and in transit.koalify.io · read 7 Oct 2026
- Free eligibility
- The free plan is free forever for sandbox and demo accounts or portals that stay below 10K records.koalify.io · read 7 Oct 2026
- Integration
- Koalify is embedded in HubSpot and describes its deduplication as operating within HubSpot.koalify.io · read 7 Oct 2026
- Matching
- Customizable rules can match on combinations of HubSpot properties, including email, phone number, domain, name similarity and custom fields.koalify.io · read 7 Oct 2026
- Plan limit
- For selected objects with over 1M records, the page says pricing is capped at $500/month when billed yearly or $1,000/month when billed monthly.koalify.io · read 7 Oct 2026
- Pricing basis
- Pricing depends on the total number of records in the selected objects, and the page says pricing is not usage-based or dependent on scans or merges.koalify.io · read 7 Oct 2026
- Product
- Koalify is a HubSpot-native deduplication tool for finding and merging duplicate contacts, companies, deals, tickets and custom objects.koalify.io · read 7 Oct 2026
- Reporting
- Koalify properties can be used to build HubSpot lists, reports and alerts about duplicates and notify record owners.koalify.io · read 7 Oct 2026
- Security
- Koalify states that it is ISO 27001 certified and SOC 2 Type II compliant, and supports GDPR, encryption and SSO.koalify.io · read 7 Oct 2026
- Trial
- The site offers a free trial, but the opened pages do not state its duration.koalify.io · read 7 Oct 2026
