hoo.be
Dover, Massachusetts, United States
What it is
hoo.be is a link-in-bio platform for creators who want a customizable page to showcase what they make, sell, and share. The builder supports smart link blocks, products, photo carousels, and social embeds. Creators can set colors and block layouts, use mobile-first pages, and add a custom domain on Premium. Pages can embed YouTube, Spotify, Apple Music, and SoundCloud content. Analytics track views, clicks, traffic sources, devices, and locations in real time. Shortened URLs can use a creator's handle, with custom slugs and click analytics. Listed integrations include Instagram, TikTok, YouTube, Snapchat, Spotify, Apple Music, SoundCloud, Audiomack, Amazon, ShopMy, Shopify, Etsy, PayPal, Cash App, Venmo, and Ko-fi. The Free plan costs $0/month and includes one profile, unlimited links, up to two draft pages, basic customization and analytics, limited contact collection, and a 9% platform seller fee. Pro is $9.99/month; Premium is $29.99/month and includes up to five profiles and custom domains. hoo.be says it does not sell personal information and uses safeguards including encryption in transit and access controls.
For and against
For
- Page builder supports products and social embeds
- Real-time analytics cover clicks and traffic sources
- Free plan has no stated time limit
- Premium includes custom domains
Against
- Free plan allows up to two draft pages
- Free plan charges a 9% platform seller fee
- Custom domains are not included with Free or Pro
The verdict
hoo.be offers creator pages, link analytics, and integrations, with a free tier and two paid plans. Custom domains are reserved for Premium, while the Free plan includes up to two draft pages and a 9% seller fee.
Who it suits
hoo.be may suit creators such as musicians, YouTubers, podcasters, artists, photographers, streamers, coaches, and writers who want a customizable link page. Free users should consider its draft-page limit and seller fee.
Plans and prices
Free
1 profile · unlimited links · up to 2 draft pages · basic customization and analytics
Read 14 Oct 2026 · hoo.be
Pro
Everything in Free · redirect links · unlimited draft pages · advanced customization and analytics
Read 14 Oct 2026 · hoo.be
Premium
Everything in Pro · Paywall Shield · up to 5 profiles · custom domains
Read 14 Oct 2026 · hoo.be
On the record
- Agency dashboard
- Agency workspaces centralize creator profiles, page editing, rosters, team members, domains, and aggregate analytics.hoo.be · read 14 Oct 2026
- Analytics
- Analytics report page views, page clicks, click-through rate, individual link clicks, traffic sources, devices, and locations depending on plan.pre-prod.hoo.be · read 14 Oct 2026
- Analytics ranges
- The analytics date selector supports 7-day, 30-day, 90-day, all-time, and custom ranges.pre-prod.hoo.be · read 14 Oct 2026
- Audience
- hoo.be says the service is used by more than 1.5 million creators.hoo.be · read 7 Oct 2026
- BBB company record
- BBB lists Hoo.be at 22 Boston Wharf Road in Boston, says it is not accredited, and gives it an A+ rating.bbb.org · read 14 Oct 2026
- BBB employee count
- The BBB profile states that Hoo.be has 26 employees and identifies Jordan Greenfield as founder.bbb.org · read 14 Oct 2026
- Company
- The privacy policy identifies the operator as FNL Technologies, Inc. and lists its address as 5 Sanger Circle, Dover, MA 02030.hoo.be · read 7 Oct 2026
- Connected accounts
- Creators may connect Instagram, TikTok, YouTube, and supported commerce, content, and music accounts using authorized API access tokens.hoo.be · read 14 Oct 2026
- Crunchbase acquisition
- Crunchbase records hoo.be acquiring Grapevine Logic.crunchbase.com · read 14 Oct 2026
- Crunchbase founders
- Crunchbase lists Jordan Greenfield as founder and CEO, with Sam Swan and Casin Ward as co-founders.crunchbase.com · read 14 Oct 2026
- Crunchbase investors
- Crunchbase identifies Ideanomics and Trajectory Ventures as hoo.be investors and records a venture round with undisclosed amount.crunchbase.com · read 14 Oct 2026
- Customization
- Pages can use custom colors, mobile-first layouts, block layouts, and custom domains on the applicable plan.hoo.be · read 14 Oct 2026
- Data collection
- Visitor analytics can include viewed pages, clicked links, device and browser data, IP address, approximate city, referrer, and cookie identifiers.hoo.be · read 14 Oct 2026
- Direct links
- Every account link can have a customizable direct-link slug of up to 50 characters using letters, numbers, and hyphens.hoo.be · read 14 Oct 2026
- Documentation
- The support center provides task guides for pages, embeds, analytics, payments, handles, and agency dashboards, generally with short step-by-step instructions.hoo.be · read 14 Oct 2026
- Embed fallback
- If a supported URL cannot be embedded, hoo.be displays it as a standard link card.hoo.be · read 14 Oct 2026
- Embeds
- Supported embeds include Instagram, YouTube, TikTok, Spotify, Apple Music, X, Twitch, Threads, Vimeo, GoFundMe, Laylo, ShopMy, BandsInTown, Ticketmaster, and Matterport.hoo.be · read 14 Oct 2026
- Free plan limit
- The Free plan includes one profile and up to two draft pages, and its FAQ says it has no time limit.hoo.be · read 7 Oct 2026
