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Later Linkin.bio
Later Linkin.bio · Vancouver, Canada · founded 2014
What it is
Later Linkin.bio is a customizable mini web page for Instagram, TikTok, and Snap profiles. It gives visitors a place to find content and follow links attached to social posts. Page design options include buttons, backgrounds, text colors, themes, featured media, and scrollable banners. Users can attach URLs to posts on Instagram, TikTok, and Snap; Growth and Advanced plans can add up to five links per Instagram post. A Mailchimp integration can collect email subscribers, and Starter features include customizable title tags and meta descriptions for search engines. The free plan offers one social link of each type, unlimited buttons, one link per Instagram post, and up to three months of click data; it also displays a Later-branded banner. Link in Bio works with personal, creator, and business Instagram profiles. Adding a bio link to TikTok requires a TikTok Business account with more than 1,000 followers. The product is available on web, iOS, and Android, and Later’s mobile app can be used to edit the page on the go. Later was founded in 2014 and is headquartered in Vancouver, Canada.
For and against
For
- Customizes buttons, backgrounds, colors, and themes.
- Supports links on Instagram, TikTok, and Snap posts.
- Mailchimp integration can collect email subscribers.
- Available on web, iOS, and Android.
Against
- TikTok bio links require a Business account with over 1,000 followers.
- Free plan limits Instagram posts to one link each.
- Free plan displays a Later-branded banner.
- Free plan includes up to three months of click data.
The verdict
Linkin.bio combines a customizable profile page with links to social posts and an email capture option. Review the free-plan limits and TikTok account requirement against the profiles you use.
Who it suits
Linkin.bio is aimed at influencers, brands, and social media managers who want a customizable destination for social profile links and posts. It may suit users who also want email capture through Mailchimp.
Plans and prices
Free
1 social link of each type · unlimited buttons · 1 link per Instagram post · 3 months click data
Read 20 Oct 2026 · help.later.com
Starter
1 social set (8 profiles) · 1 user · 30 posts per profile · 5 AI credits/month
Read 20 Oct 2026 · later.com
Growth
2 social sets (16 profiles) · 2 users · 180 posts per profile · 50 AI credits/month
Read 20 Oct 2026 · later.com
Scale
6 social sets (48 profiles) · 4 users · unlimited posts · 100 AI credits/month
Read 20 Oct 2026 · later.com
On the record
- Account security
- Later pricing documentation states that accounts support two-factor authentication by email or authenticator app and single sign-on.later.com · read 20 Oct 2026
- Acquisition news
- Later announced its acquisition of Mavely on January 3, 2025, adding affiliate-commerce capabilities and a creator network.later.com · read 20 Oct 2026
- Analytics
- Link in Bio reports clicks and visits, with page-view location data and plan-dependent historical retention.later.com · read 20 Oct 2026
- API
- Later publishes a Reporting API for campaign, creator, post-level, platform and time-series performance data.docs.reporting.api.later.com · read 20 Oct 2026
- API access
- Reporting API credentials require Later Influence access and account-team approval; browser-side use is disallowed.docs.reporting.api.later.com · read 20 Oct 2026
- API authentication
- The API uses client credentials to obtain short-lived JWT tokens sent as Bearer authorization.docs.reporting.api.later.com · read 20 Oct 2026
- Banners
- Link in Bio includes image-and-text featured banners and multi-item product carousels.later.com · read 20 Oct 2026
- Buttons
- All listed Later plans support unlimited web-link buttons.later.com · read 20 Oct 2026
- Company profile
- LinkedIn lists Later as privately held, founded in 2014, headquartered in Boston and employing 201–500 people.linkedin.com · read 20 Oct 2026
- Corporate history
- Later says Mavrck acquired it in 2022 and the companies unified under the Later brand in 2024.later.com · read 20 Oct 2026
- Documentation
- Public API documentation includes getting-started instructions, authentication, querying, pagination, errors and an endpoint reference.docs.reporting.api.later.com · read 20 Oct 2026
- Email capture
- Pages can collect email addresses directly or embed a Mailchimp form.later.com · read 20 Oct 2026
- Email integration
- A Mailchimp integration lets users collect email subscribers from their Link in Bio page.later.com · read 8 Oct 2026
- Featured media
- A latest linked Instagram, YouTube or TikTok post can be featured above the feed.later.com · read 20 Oct 2026
- Independent company record
- YourStory identifies Victory Square Media Inc. as Later’s legal name, founded in 2014, with Vancouver listed as headquarters and approximately 151–250 employees.yourstory.com · read 20 Oct 2026
- Instagram eligibility
- The page says Link in Bio works with personal, creator, and business Instagram profiles.later.com · read 8 Oct 2026
- Intended audience
- Later describes Link in Bio as a tool for influencers, brands, and social media managers.later.com · read 8 Oct 2026
- Legal maker
- Later’s terms identify Victory Square Media Inc. doing business as Later as the contracting entity for the social-management service.later.com · read 20 Oct 2026
