GWI Audiences

Plans and prices

Every plan, in full

On the record

AI integrations

GWI MCP connects insights to AI tools including ChatGPT and Claude, with Copilot also listed as a supported tool.gwi.com · read 30 Sep 2026

Audience builder

Users can build audiences with over 250K data points across 50+ markets, including interests, behaviors, buying habits and preferences.gwi.com · read 30 Sep 2026

Data coverage

GWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets.gwi.com · read 30 Sep 2026

Data partnerships

GWI offers data fusions with Helixa, Audiense and Nielsen; paid subscriptions to both GWI and the partner are required.gwi.com · read 30 Sep 2026

Instant insights

Saved audiences can generate automatic top insights unique to that audience.gwi.com · read 30 Sep 2026

Integrations

GWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools.gwi.com · read 30 Sep 2026

Platform model

GWI describes its service as a web-based SaaS platform with dashboards, cross-tabulation tools and API access.gwi.com · read 30 Sep 2026

Purpose

GWI Audiences helps users build ideal target audiences for data-driven strategies and tailored campaigns.gwi.com · read 30 Sep 2026

Sample data

The product shows the number of real-world survey respondents included in each audience sample.gwi.com · read 30 Sep 2026

Security

GWI says it maintains a defense-in-depth security program based on recognized industry frameworks and continuous improvement.trust.gwi.com · read 30 Sep 2026

Sharing

Audiences can be shared with colleagues, exported as PNG files or saved in shareable dashboards.gwi.com · read 30 Sep 2026

Support

Enterprise clients receive a dedicated account manager as standard.gwi.com · read 30 Sep 2026

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