Frosmo
Helsinki, Finland
What it is
Frosmo is an AI-driven platform for website personalization, recommendations and search. It uses visitor affinities and segments to target site changes and recommendations, with automated merchandising, rule-based targeting, personalized search and A/B testing among its capabilities. Frosmo Search can create or replace a site search solution and includes a Search API. Workspace supports developing and testing features in a production environment without changing live content. Public APIs cover platform data, search, visitor affinity, product recommendations and Smart Discovery. Websites connect by adding two JavaScript scripts directly to page source or through a tag manager. Frosmo lists integrations with analytics, marketing automation and data-management systems, including Google Analytics, and names WordPress, Shopify, BigCommerce, Magento, WooCommerce and Kibo as ecommerce platforms. Its GA4 integration tracks displays and clicks for Frosmo modifications and is currently configured only by Frosmo users. By default, the platform processes anonymous and pseudonymous visitor information rather than data that alone identifies a person. Frosmo says data travels over HTTPS and remains separated by customer. Pricing is on request. Its scripts cannot be verified with Subresource Integrity.
For and against
For
- Targets changes using visitor affinities and segments
- Includes personalized search and recommendation APIs
- Workspace supports production-environment testing
- Integrates with major ecommerce platforms
- Processes anonymous and pseudonymous data by default
Against
- Pricing is available only on request
- Implementation requires adding two JavaScript scripts
- GA4 setup is currently limited to Frosmo users
- Scripts cannot be verified with Subresource Integrity
The verdict
Frosmo combines personalization, search, recommendations and experimentation with broad integration and API options. Teams should consider the script-verification limitation and implementation setup alongside their data and testing requirements.
Who it suits
Frosmo suits retail, iGaming, media and public-sector websites seeking personalization, recommendations, search or experimentation. Digital agencies, IT providers and DXP platform partners are also listed as users.
On the record
- APIs
- Frosmo documents public APIs for platform data, search, visitor affinity, product recommendations, and Smart Discovery.docs.frosmo.com · read 11 Oct 2026
- Data handling
- By default, Frosmo says the platform processes anonymous and pseudonymous visitor information and does not collect data that by itself identifies an individual.docs.frosmo.com · read 11 Oct 2026
- Ecommerce platforms
- Frosmo's site names WordPress, Shopify, BigCommerce, Magento, WooCommerce, and Kibo as ecommerce platforms it can integrate with.frosmo.com · read 11 Oct 2026
- Google Analytics
- A GA4 integration can track displays and clicks for Frosmo modifications, and only Frosmo users can currently set it up.docs.frosmo.com · read 11 Oct 2026
- Hosting
- Frosmo lists Hetzner for European customers and AWS for all customers as back-end hosting partners.docs.frosmo.com · read 11 Oct 2026
- Implementation
- The platform integrates a website through two JavaScript scripts added to its pages.docs.frosmo.com · read 11 Oct 2026
- Integrations
- The platform can integrate through APIs with back-end systems, analytics tools, marketing automation systems, data management platforms, databases, and product feeds.docs.frosmo.com · read 11 Oct 2026
- Integration setup
- A site connects to the platform by adding two Frosmo JavaScript scripts, either directly in the page source or through a tag manager.docs.frosmo.com · read 11 Oct 2026
- Intended users
- The company describes digital agencies, IT service providers, and technology and DXP platform providers as partner users of Frosmo.frosmo.com · read 11 Oct 2026
- Notable limitation
- Frosmo says it cannot provide frozen script versions for security auditing, so its scripts cannot be verified with Subresource Integrity.docs.frosmo.com · read 11 Oct 2026
- Optimization
- The product site lists automated merchandising, personalized search and recommendations, rule-based targeting, and A/B testing among its capabilities.frosmo.com · read 11 Oct 2026
- Personalization
- The platform uses visitor affinities and segments to target personalized website modifications and recommendations.docs.frosmo.com · read 11 Oct 2026
- Privacy
- By default, the platform does not store personally identifiable information such as names or email addresses, and synchronizes visitor IDs with user IDs in the customer’s system.docs.frosmo.com · read 11 Oct 2026
- Product
- The Frosmo Platform is an AI-driven personalization and recommendation engine for improving websites and personalizing online experiences.docs.frosmo.com · read 11 Oct 2026
- Search
- Frosmo Search provides search tools for creating or replacing a site's search solution, including a Search API.docs.frosmo.com · read 11 Oct 2026
- Security
- Frosmo’s data processing annex says it maintains technical and organizational security measures and restricts certain transfers of personal data outside the EU/EEA without customer consent.frosmo.com · read 11 Oct 2026
- Support
- Frosmo Customer Success is available 8am–4pm CET on Finnish business days; support covers installation, operation, usage, and suspected platform errors.frosmo.com · read 11 Oct 2026
- Support limits
- Frosmo says support is provided through a trained customer liaison and that add-ons may require additional fees depending on the platform licence.frosmo.com · read 11 Oct 2026
