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Forward
LinkedIn lists Forward's headquarters in London, United Kingdom.
What it is
Forward is a web-based digital sales room for B2B teams. It provides shared workspaces for creating proposals, engaging buyers, managing deals, and onboarding clients. A sales room can be shared through one link without requiring the buyer to log in. Teams can gather presentations, proposals, demo recordings, scheduling tools, and other resources in one place. Chat, comments, file exchange, and mutual action plans support collaboration, with tasks and deadlines assigned to participants. Deal microsites can use a buyer’s logo and banner. Engagement analytics show activity such as content views and proposal reads, with real-time notifications. Forward lists more than 30 integrations, including HubSpot, Salesforce, Pipedrive, Slack, Dropbox, Zapier, Calendly, and Google Calendar. It supports CRM integrations, custom branding, custom domains, video, and content libraries. The free plan is free with no deal limit and standard support. Other plan prices require contacting sales.
For and against
For
- Buyer access needs no login
- Centralizes proposals and sales resources
- Includes tasks and mutual action plans
- Tracks views and proposal reads
- Lists more than 30 integrations
Against
- Paid pricing requires contacting sales
- Template availability varies by plan
- Support level varies by plan
- No storage system is guaranteed fully secure
The verdict
Forward organizes B2B sales materials and buyer collaboration in shared web rooms. Its free plan removes deal-count limits, while paid features and support levels depend on the selected plan.
Who it suits
Forward is aimed at account executives, customer success teams, sales development representatives, and sales leaders. It suits teams that want buyer-facing sales rooms with collaboration and engagement tracking.
Plans and prices
Free Plan
Unlimited deals · standard support
Read 15 Oct 2026 · dealforward.com
Pro
Unlimited team members
Read 15 Oct 2026 · capterra.com
Enterprise
Everything in Pro · dedicated account manager
Read 15 Oct 2026 · capterra.com
Standard
Priority support
Read 15 Oct 2026 · dealforward.com
Enterprise Plan
Premium tailored support · more extensive integrations · customizable templates
Read 9 Oct 2026 · dealforward.com
Pro Plan
Priority support · dedicated account manager · more extensive integrations · customizable templates
Read 9 Oct 2026 · dealforward.com
Standard Plan
Priority support
Read 9 Oct 2026 · dealforward.com
On the record
- Analytics
- Engagement analytics track room activity, including content views and proposal reads, and provide real-time notifications.dealforward.com · read 9 Oct 2026
- Audience
- The site describes use by account executives, customer success teams, sales development representatives, and sales leaders.dealforward.com · read 9 Oct 2026
- Automated workflows
- Automated workflows are listed among the platform capabilities.dealforward.com · read 15 Oct 2026
- Buyer access
- Sales rooms are shared through one link and buyers do not need to log in.dealforward.com · read 15 Oct 2026
- Collaboration
- The platform supports chat, comments, file exchange, and mutual action plans with assigned tasks and deadlines.dealforward.com · read 9 Oct 2026
- Company size
- LinkedIn lists Forward as a privately held software-development company with 11–50 employees.uk.linkedin.com · read 15 Oct 2026
- Compliance stated
- Forward's privacy policy addresses UK GDPR, EU GDPR, CCPA and United States privacy laws.dealforward.com · read 15 Oct 2026
- Content
- Rooms can centralize sales presentations, proposals, demo recordings, scheduling tools, and other resources.dealforward.com · read 9 Oct 2026
- Documentation
- The Help Center lists getting-started, spaces, widgets, usage tips, integrations, mutual-action plans and analytics/reporting sections.dealforward.com · read 15 Oct 2026
- Engagement analytics
- Analytics track room visits, content views, proposal reads and other buyer activity with real-time notifications.dealforward.com · read 15 Oct 2026
- E-signature
- The pricing page lists e-signature as an included capability.dealforward.com · read 15 Oct 2026
- Google API policy
- Forward states that Google API data is handled under Google's Limited Use requirements.dealforward.com · read 15 Oct 2026
- Independent listing status
- GetApp lists Forward with a starting price of 39 per user per month, a free trial and a free version, but no user reviews.getapp.com · read 15 Oct 2026
- Integrations
- Forward says it offers 30+ integrations and lists tools including HubSpot, Salesforce, Pipedrive, Slack, Dropbox, Zapier, Calendly, and Google Calendar.dealforward.com · read 9 Oct 2026
- Integrations count
- Forward advertises more than 30 integrations.dealforward.com · read 15 Oct 2026
- Legal entity
- The privacy policy identifies Simpliciter Ltd. as the registered entity.dealforward.com · read 15 Oct 2026
- Limit: customization
- G2 reviewer feedback calls for more proposal customization and deeper buyer-engagement analytics.g2.com · read 15 Oct 2026
- Limit: integrations
- G2 reviewers request more third-party integrations and support for additional content types.g2.com · read 15 Oct 2026
