Best Effi Alternatives in 2026
Updated
20 apps from mortgage CRM software ranked against Effi on the same published basis.
- 1Effi vs MloFlo
- 2Effi vs Viato
- 3Effi vs KudosCRM
- 4Effi vs Total Expert
- 5Effi vs Aidium
- 6Effi vs Mortgage Magic
- 7Effi vs BNTouch Mortgage CRM
- 8Effi vs Jungo
- 9Effi vs Shape
- 11Effi vs LoanOfficer.ai
- 12Effi vs Bearberry
- 13Effi vs Lend1
- 14Effi vs Brokeredge
- 15Effi vs Finova Broker CRM
- 16Effi vs One Mortgage System
- 17Effi vs Velocify
- 18Effi vs JimNab CRM
- 19Effi vs Lender CRM
- 20Effi vs BrokerDam
- 21Effi vs Broki
Effi alternatives compared
| # | App | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | MloFlo | 7.9 | No | $4.99/mo | Android, iOS, Web |
| 2 | Viato | 7.9 | Free plan | $49/mo | iOS, Web |
| 3 | KudosCRM | 7.8 | Free plan | $9/mo | Web, iOS, Android |
| 4 | Total Expert | 7.8 | Free plan | $100/mo | Android, API, iOS, Web |
| 5 | Aidium | 7.3 | No | — | Android, API, iOS, Web |
| 6 | Mortgage Magic | 7.3 | No | £85/mo | Android, iOS, Web, Windows |
| 7 | BNTouch Mortgage CRM | 7.1 | No | $95/mo | Android, iOS, Web |
| 8 | Jungo | 7.1 | No | $8/mo | Android, iOS, Web |
| 9 | Shape | 7.1 | No | — | Android, iOS, Web |
| 11 | LoanOfficer.ai | 6.9 | No | $197/mo | Android, iOS, Web |
| 12 | Bearberry | 5.5 | No | $49/mo | API, Web |
| 13 | Lend1 | 5.5 | No | A$149/mo | Web |
| 14 | Brokeredge | 5.4 | No | — | Web |
| 15 | Finova Broker CRM | 5.4 | No | — | Web |
| 16 | One Mortgage System | 5.4 | No | — | Web |
| 17 | Velocify | 5.4 | No | — | Web |
| 18 | JimNab CRM | 5.3 | No | — | Web |
| 19 | Lender CRM | 5.3 | No | — | Web |
| 20 | BrokerDam | 5.2 | No | — | Web |
| 21 | Broki | 5.2 | No | — | Web |
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Questions about Effi alternatives
What is the best alternative to Effi?
MloFlo, number 1 in mortgage CRM software with a score of 7.9 out of 10. The others here: Viato, KudosCRM, Total Expert and 16 more.
What is the best free alternative to Effi?
Viato is the best-ranked alternative with a free plan. 3 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation.