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deco CMS
What it is
deco CMS is an open-source, self-hostable content management system for commerce teams, with a visual editor for business staff and an AI agent for coding other changes on the customer's stack. Non-technical team members can create, edit, and publish without tickets, while teams can keep design-system components and tokens locked. It works over Shopify, VTEX, Wake, VNDA, and headless or custom stacks. Teams can make audience variants by country, state, or UTM and run A/B tests at the edge; results can be exported to Google Analytics 4. Changes are managed as changesets with shareable previews, and content and code stay in the repository. The product page describes rollback as one click. The agent follows system prompts, design-system references, and repository skills, while TypeScript typing can prevent invalid data-layer commits. The core is free. Studio costs $20 a month, billed at $20 /user/month; Enterprise costs $10,000 a month, billed at $10,000 /month. An Outcome operation plan is listed without a price.
For and against
For
- Open-source core is free and self-hostable
- Supports Shopify, VTEX, Wake, VNDA, and custom stacks
- Audience variants and edge A/B testing
- Changesets include shareable previews and rollback
Against
- Studio costs $20 a month
- Enterprise costs $10,000 a month
- Outcome operation has no listed price
The verdict
deco CMS combines visual content editing with code-oriented agent workflows on the customer's stack. The free core and paid tiers give teams different deployment and support options, with Outcome operation pricing not published.
Who it suits
It is aimed at commerce teams and enterprise operations managing storefronts across platforms and sites. It may suit teams that want business staff to publish while keeping design-system elements controlled.
Plans and prices
Starter
Site Editor · agent chat sandbox · diagnostics on GitHub, GA, Search Console, VTEX and Wake · agent board trial up to 5 tasks
Read 15 Oct 2026 · decocms.com
Business
Everything in Starter · full dev, QA and design agent board · more AI usage · model choice
Read 15 Oct 2026 · decocms.com
Open source core
Self-hosted on your infrastructure · core is free forever
Read 4 Oct 2026 · decocms.com
Studio
Full product: agents, CMS, workspace and automations · 1 site diagnostic every week · $5/user per month in AI credits included
Read 4 Oct 2026 · decocms.com
Enterprise
Managed SaaS or assisted self-host · SLA support and direct engineering access · onboarding and training · dedicated maintenance engineers
Read 4 Oct 2026 · decocms.com
Custom
deco-operated site and app · deco engineers in codebase · AI usage with SLA · tailored scope
Read 15 Oct 2026 · decocms.com
Outcome operation
24/7 agents and embedded engineers · 12-month plan with goals and baseline · impact measured by production A/B tests
Read 4 Oct 2026 · decocms.com
On the record
- Agent workflow
- The service observes sites, reasons about problems, generates code or content, validates changes, acts under governance rules, measures outcomes and learns from cycles.decocms.com · read 15 Oct 2026
- Analytics
- The CMS page says A/B test results can be exported to Google Analytics 4.decocms.com · read 4 Oct 2026
- API authorization
- Proxy permissions are tool-specific, connection-scoped and inherited from roles and organization settings.docs.decocms.com · read 15 Oct 2026
- API observability
- Proxy requests emit duration, request and error metrics plus OpenTelemetry spans; default tool-call timeout is five minutes.docs.decocms.com · read 15 Oct 2026
- Audience
- The CMS is positioned for commerce teams and enterprise operations managing storefronts across platforms and sites.decocms.com · read 4 Oct 2026
- Autonomous blog
- The autonomous blog selects keywords, drafts researched content, generates images, checks catalog products and keeps human approval available before publication.decocms.com · read 15 Oct 2026
- Commerce platforms
- The CMS says it works over Shopify, VTEX, Wake, VNDA, or any headless or custom stack.decocms.com · read 4 Oct 2026
- Company founding
- InfoMoney reports Deco.cx was created in October 2022 by Guilherme Rodrigues, Luciano Junior and Rafael Crespo.infomoney.com.br · read 15 Oct 2026
- Custom tools
- Users can create TypeScript tools, chain installed integrations, call external APIs, run database operations and connect custom MCP apps over HTTP.docs.decocms.com · read 15 Oct 2026
- Diagnostic agent
- The Site Diagnostics Agent analyzes seven site-health dimensions, works on any URL, finds actionable issues and can run daily or by the minute.decocms.com · read 15 Oct 2026
- Documentation
- Developer docs cover storefront migration, Blocks CMS editing, Studio apps, MCP tools, deployment and coding-agent Markdown indexes.docs.decocms.com · read 15 Oct 2026
- Experiments
- The CMS supports audience variants by country, state, or UTM and A/B testing at the edge.decocms.com · read 4 Oct 2026
- Funding
- InfoMoney reports a US$2.2 million initial investment round announced in January 2024.infomoney.com.br · read 15 Oct 2026
- Governance
- Organizations can set automatic, approval-required and blocked actions, with audit trails, previews and rollback; checkout changes require human approval.decocms.com · read 15 Oct 2026
- Guardrails
- The page says the agent follows system prompts, design-system reference files, and repository skills, while TypeScript typing can stop invalid data-layer commits.decocms.com · read 4 Oct 2026
- Infrastructure migration
- deco says its new stack reduces infrastructure cost by 25%, but moving away from Deno and Preact requires a full site reimplementation.decocms.com · read 15 Oct 2026
- Integrations
- Studio lists GitHub, VTEX, Google Analytics, Search Console, Shopify, Sentry, Figma, Linear, PostgreSQL, HubSpot, Notion and Stripe connections.decocms.com · read 15 Oct 2026
- Investor rationale
- MAYA Capital described Deco.cx as a composable ecommerce platform emphasizing sub-second page loads, modern standards and high performance.maya.capital · read 15 Oct 2026
