Clay
What it is
Clay turns a business’s Google listing, photos, reviews, and hours into a live website in less than a minute. A business can preview and edit the generated site before claiming it, without signing up, providing an email, or paying. Editing words, photos, colors, and sections happens directly on the live site, including from a phone. Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information; it also creates pages for services and towns, adds a sitemap and structured data, and runs a weekly audit to find and repair problems. Sites can include bookings and a shop with products and options, and Clay says it takes no cut of sales. Hosting is included. The free plan provides an editable site at a name.clay.site address. Pro is €29 a month and includes a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Businesses without a Google listing can start from a blank site. Clay says users own their site words, photos, domain, and email list, but it cannot promise a Google search ranking position.
For and against
For
- Preview and edit a site without signing up or paying.
- Edit site content directly, including from a phone.
- Hosting is included.
- Sites can include bookings and a shop.
- Users can take their content and domain when cancelling.
Against
- Clay cannot promise a Google ranking position.
- Pro costs €29 a month.
- A free site uses a name.clay.site address.
The verdict
Clay offers a quick path from a business listing to an editable website, with a free plan and paid Pro option. Its SEO features do not come with a promised search ranking.
Who it suits
Clay suits small businesses that want a website made from a Google business listing, including restaurants, cafés, hairdressers, gyms, florists, and photographers. Businesses without a listing can start from a blank site.
Plans and prices
Free
Free site on a name.clay.site address · editable · no sign-up, email, or payment
Read 3 Oct 2026 · clay.site
Pro
Custom domain registered and renewed by Clay · bookings · menu · shop
Read 3 Oct 2026 · clay.site
On the record
- Analytics and cookies
- The site includes visitor numbers showing visits and taps, and Clay says no cookie banner is needed for this feature.clay.site · read 3 Oct 2026
- Audience
- Clay is aimed at businesses that want a website made from their Google business listing, with examples including restaurants, cafés, hairdressers, gyms, florists, and photographers.clay.site · read 3 Oct 2026
- Automatic updates
- Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information.clay.site · read 3 Oct 2026
- Bookings and shop
- The site can include bookings and a shop with products, options, sizes, and a basket; Clay says it takes no cut of sales.clay.site · read 3 Oct 2026
- Hosting
- Hosting is included, and Clay says there is no server to rent or hosting plan to choose.clay.site · read 3 Oct 2026
- No Google listing
- A business without a Google listing can start from a blank site for its trade and fill in the missing information.clay.site · read 3 Oct 2026
- Ownership
- Clay says users own their site words, photos, domain, and email list and can take them with them when they cancel.clay.site · read 3 Oct 2026
- Ranking limitation
- Clay says it cannot promise a Google search ranking position.clay.site · read 3 Oct 2026
- SEO
- Clay says it creates pages for services and towns, adds a sitemap and structured data, and runs a weekly audit that finds and repairs problems.clay.site · read 3 Oct 2026
- Setup
- A business can preview and edit its generated site before claiming it, without signing up, providing an email, or paying.clay.site · read 3 Oct 2026
- Site editing
- Users can edit words, photos, colors, and site sections directly on the live site, including from a phone.clay.site · read 3 Oct 2026
- Support
- Clay says a person answers support requests in hours, not weeks.clay.site · read 3 Oct 2026
- What it does
- Clay turns a business’s Google listing, photos, reviews, and hours into a live website in less than a minute.clay.site · read 3 Oct 2026
