BlippBuilder

BlippBuilder is a self-service, web-based tool for creating augmented reality experiences, with a drag-and-drop editor for projects made with or without coding. It supports surface, marker, and gyro tracking, as well as face, image, and world tracking. You can upload JPG, PNG, GIF, MP4, MP3, GLB, and glTF files, then preview a project in the canvas or on a device using a temporary QR code. Published projects are shared on the web by QR code or URL and remain live while the subscription is active. The free Starter plan lets you create, test, and explore projects, but publishing requires a paid plan. The builder connects to Sketchfab for importing free 3D assets; paid models must be downloaded separately and uploaded. Created content can be experienced on iOS and Android phones, desktop, and headsets including Magic Leap 2 and Meta Quest. An internet connection is required for AR experiences. Blippar says it has suspended new subscriptions while upgrading its platform architecture.

BlippBuilder offers a broad set of tracking options and ways to preview and share AR projects. The free plan is limited to creating, testing, and exploring, and new subscriptions are currently suspended.

It suits people who want to create and preview AR projects through a web-based editor, with or without coding. It may also suit teams sharing published projects through a QR code or URL, provided they have an active subscription.

Overview

BlippBuilder is a browser-based tool for making augmented-reality experiences, with a drag-and-drop editor for projects built visually or with code. It is best suited to creators who want to build and preview online AR projects across phones, computers, and headsets. Its breadth of tracking and sharing options is appealing, but publishing requires a paid plan—and new subscriptions are suspended.

Projects go live on the web and can be shared by URL or QR code; they stay live only while the subscription is active. An internet connection is required to experience the content, so BlippBuilder is a poor fit for deployments that need offline AR. Before publishing, creators can review a project in the canvas or test it on a device using a temporary QR code.

Browse more options in Augmented Reality Software and AR Creation Software.

Key features

Creation, tracking, and assets

The visual editor accommodates creators who prefer drag-and-drop as well as workflows that involve coding. Surface and marker tracking and gyro features sit alongside face, image, and world tracking. That range gives creators several ways to build interactions around surfaces, targets, faces, or device movement, though the listed capabilities do not distinguish which tracking options belong to which plan.

Uploads support JPG, PNG, GIF, MP4, MP3, GLB, and glTF, covering common image, video, audio, and 3D assets. The Sketchfab integration makes it possible to browse and import thousands of free 3D models from within the builder. Paid Sketchfab models are not included in that workflow: users must download them separately and upload them to BlippBuilder.

Preview and delivery

Testing with a temporary device QR code is useful for checking how an experience behaves beyond the editor canvas before it is published. Once live, a project can reach iOS and Android smartphones, desktop devices, and headsets including Magic Leap 2 and Meta Quest. That cross-device reach is a strength for web-delivered work, but the always-online requirement rules out offline experiences.

Pricing

The Starter plan costs nothing and lets users create, test, and explore projects. It does not include publishing, so it works as a way to learn the builder or develop a project privately, not as a route to a shareable live experience.

Creative has custom pricing, billed every 30 days with auto-renewal. It allows one user to publish one project, with unlimited views and free hosting and storage. It is the entry paid tier for a solo creator with a single project. Creative Plus also has custom pricing and the same billing cadence and seat count; it raises the publishing allowance to two projects and removes the Blippar watermark, while retaining unlimited views and free hosting and storage. That upgrade is more relevant to a solo creator who needs a second published project or unbranded output.

Pro has custom pricing and renews every 30 days. It supports five users and up to five published projects, unlimited views, free hosting and storage, and one hour of technical support. The extra seats and project capacity make it the tier aimed at a small team rather than an individual. Education is a custom plan based on educational needs, while Enterprise uses custom pricing for business or organisation needs.

Because all paid tiers have custom pricing, buyers cannot compare their costs from the stated plan terms. More importantly, Blippar has suspended new subscriptions while upgrading its technology platform architecture. That makes paid publishing an uncertain choice for anyone who needs to start a subscription now.

Platforms

The creation tool is web-based, with Android, iOS, and web listed as platforms. Published AR experiences can be accessed on iOS and Android phones, desktop devices, and headsets including Magic Leap 2 and Meta Quest. This separation matters: the browser is where creators build, while viewers can use a wider range of devices. Content still needs an internet connection.

Who it's for

BlippBuilder suits visual creators, educators, and organisations exploring web-delivered AR, particularly when they value multiple tracking options, device preview, or a built-in source of free 3D assets. Starter is useful for exploration, but anyone who needs to publish must plan for a paid tier. Solo creators have Creative and Creative Plus; a small team may find Pro's five seats and five-project allowance a better fit. Since subscriptions are suspended, it is not a practical pick for buyers who need paid publishing access immediately.

Pros and cons

• Pros: Several tracking modes, including surface, marker, gyro, face, image, and world tracking, give creators flexibility in how an experience responds.
• Pros: Canvas preview and temporary QR testing let creators inspect work before committing to publication.
• Pros: Web sharing by URL or QR code and support for phones, desktops, and named headsets suit projects intended for varied devices.
• Pros: Starter provides a no-cost way to create, test, and explore before a publishing commitment.
• Cons: Starter cannot publish, and new subscriptions are suspended, blocking the normal path from a free project to a live one.
• Cons: Projects require an internet connection, excluding offline AR use.
• Cons: Paid plan pricing is custom, and paid Sketchfab assets need a separate download-and-upload step.

Alternatives

Choose MAKAR if you want a free plan with two projects and two publications, but can work within its 10MB cloud-storage allowance and watermark. Choose MyWebAR if its Creator free tier's five projects, 100 views per year, and 100MB storage better match a small, capped project. TeamViewer Frontline is an enterprise AR option with consultation-based pricing, making it a candidate for organisations seeking enterprise solutions rather than a self-service free starting point.

WorldCAST may suit readers looking for a free Creator plan with unlimited monthly views, no expiry, QR-code generation, and basic analytics. Vuforia Studio is another paid option. WorkLink Create is also paid. TotalAR offers a free Basic plan with five TAR codes, 100 scans per month, and one admin, while its Pro plan costs $90 a month. 8th Wall has a free plan; its hosted platform has been retired and native export is coming soon.

Verdict

BlippBuilder is worth considering for creators who want a browser-based AR workflow with varied tracking, device preview, and web sharing across several kinds of hardware. Starter makes exploration possible without a fee, but it cannot publish, and the suspension of new subscriptions is the decisive drawback. If you need to launch a paid project now or deliver AR offline, look elsewhere.