Bella
Slidell, Louisiana, United States
What it is
Bella is a web-based salon operating app for salons and multi-location operators. It combines review routing, customer recovery, SMS booking, missed-call voice booking, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows. Feedback rated 1–3 stars stays internal for manager recovery, while 4–5 star guests are sent to the location’s Google review page. Joanna answers missed calls, collects booking details, sends confirmations, and can route guests to staff. Anna Jo provides booking help, confirmations, review links, recovery messages, and text follow-up without requiring login. Joanna books directly into Zenoti or SalonUltimate; Bella also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution. Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and includes BIPA-compliant disclosure for Illinois residents. Plans are priced per location without per-stylist seat fees. Reviews Only costs $39 a month for one location and 200 SMS per month. A 14-day trial is available.
For and against
For
- Internal recovery for low-star reviews
- Google routing for high-star reviews
- Voice and SMS booking tools
- No per-stylist seat fees
- 14-day trial available
Against
- No free plan
- Reviews Only limited to 200 SMS monthly
- Usage pauses at 150% pending approval
- Usage hard-caps at 200%
The verdict
Bella combines salon reviews, booking automation, messaging, and operational workflows with location-based plans. Compare SMS, voice-minute, and location limits across the available tiers.
Who it suits
Bella suits salons and operators managing multiple locations, reviews, bookings, and customer recovery. Its plans also fit businesses needing voice or SMS automation.
Plans and prices
Reviews Only
1 location · 200 SMS/mo
Read 8 Oct 2026 · bella.salon
Reputation Pro
1 location · 500 SMS/mo
Read 8 Oct 2026 · bella.salon
Bella Lookbook
Tokenized one-use preview link per booking
Read 8 Oct 2026 · bella.salon
Anna Jo Starter
1 location · 1,000 SMS/mo
Read 8 Oct 2026 · bella.salon
Customer Recovery
Up to 3 locations · 1,500 SMS/mo
Read 8 Oct 2026 · bella.salon
Pro
Up to 5 locations · 3,000 SMS/mo · 60 voice min
Read 8 Oct 2026 · bella.salon
Joanna AI Voice + Anna Jo SMS
500 voice minutes/mo · 1,000 SMS/mo
Read 8 Oct 2026 · bella.salon
Studio
Up to 10 locations · 10,000 SMS/mo · 240 voice min
Read 8 Oct 2026 · bella.salon
Joanna AI Voice — Heavy
1,500 voice minutes/mo · 2,000 booking SMS/mo
Read 8 Oct 2026 · bella.salon
On the record
- Audience
- Bella says it is built for salons and multi-location operators.bella.salon · read 8 Oct 2026
- Billing model
- Bella says plans are priced per location with no per-stylist seat fees, and annual billing saves two months.bella.salon · read 8 Oct 2026
- Integrations
- The pricing page says Joanna books directly into Zenoti or SalonUltimate; it also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution.bella.salon · read 8 Oct 2026
- Lookbook privacy
- Bella says Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and provides BIPA-compliant disclosure for Illinois residents.bella.salon · read 8 Oct 2026
- Maker background
- Bella says it was built by operators of five salons across Louisiana, Mississippi, and Texas.bella.salon · read 8 Oct 2026
- Product
- Bella describes itself as a tenant-ready salon operating app for reviews, internal recovery, SMS booking, missed-call voice AI, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows.bella.salon · read 8 Oct 2026
- Review routing
- Bella keeps 1–3 star feedback internal for manager recovery and sends 4–5 star guests to the location’s Google review page.bella.salon · read 8 Oct 2026
- SMS booking
- Anna Jo provides booking help, confirmations, review links, recovery messages, and follow-up by text without requiring guests to log in.bella.salon · read 8 Oct 2026
- SMS safeguards
- The pricing page describes TCPA-compliant SMS infrastructure, while Joanna’s listed opt-out handling follows CTIA and TCPA.bella.salon · read 8 Oct 2026
- Support
- The home page lists community support for Reviews Only and business-hours support for Reputation Pro and Customer Recovery.bella.salon · read 8 Oct 2026
- Tenant data
- Bella lists multi-tenant data isolation among the features shared across every tier.bella.salon · read 8 Oct 2026
- Usage limits
- Bella says it notifies customers at 100% usage, pauses at 150% to request approval, and hard-caps at 200%.bella.salon · read 8 Oct 2026
- Voice booking
- Joanna answers missed calls, collects booking details, sends confirmations, and routes guests to staff when a human should step in.bella.salon · read 8 Oct 2026
