Authic
Amsterdam, Netherlands
What it is
Authic provides businesses with a branded loyalty app where customers can earn points, claim rewards, and stay connected. Businesses can customize the app’s colors, logos, images, and text, and Authic publishes it under the business name on the App Store and Google Play. Loyalty programs can reward referrals, repeat visits, reviews, social engagement, and questionnaire responses, and can include challenges, tiers, and notifications.
The Loyalty API can automatically track points for bookings, purchases, and check-ins, and connect rewards to webshops. Listed integration categories include online booking, e-commerce, customer management, email marketing, point-of-sale systems, and customer data platforms; Authic says it can build custom integrations as well. The analytics dashboard shows member growth, visit frequency, spend, and reward redemptions. Businesses can create multiple paid membership plans with their own prices and benefits, with recurring payments powered by Stripe. Authic offers a 15-minute demo call, custom program design, and onboarding support, and says most customers launch within 48 hours. Fees are agreed in the customer agreement and charged monthly or yearly; additional services or features may cost extra. Pricing is available on request.
For and against
For
- Businesses can customize app branding and text.
- Rewards can cover referrals, repeat visits, reviews, and questionnaires.
- The dashboard shows membership, visit, spend, and redemption metrics.
- Recurring membership payments are powered by Stripe.
Against
- Pricing is available on request.
- Fees are agreed in the customer agreement and charged monthly or yearly.
- Additional services or features may cost extra.
The verdict
Authic combines a branded loyalty app, program analytics, and paid memberships. Businesses should clarify fees and any additional service charges in their customer agreement.
Who it suits
Authic suits sports and wellness businesses, including clinics, salons, restaurants, and clubs, that want a branded customer loyalty app. It may also suit businesses looking to connect rewards with bookings, purchases, check-ins, or paid memberships.
Plans and prices
Custom Authic service
Additional services or features may cost extra · Fees exclude VAT
Read 15 Oct 2026 · authic.io
Custom pricing
Fees are agreed in the customer agreement; monthly or yearly fees; additional services or features may cost extra
Read 30 Sep 2026 · authic.io
On the record
- Analytics
- Analytics dashboards cover member growth, visit frequency, spending, redemptions, churn, activity and tier progression.authic.io · read 15 Oct 2026
- API
- The Loyalty API connects bookings, purchases, check-ins, customer data and reward events to external systems, with webhook confirmations.authic.io · read 15 Oct 2026
- Audience
- Authic describes its platform as serving sports and wellness businesses, including clinics, salons, restaurants, and clubs.authic.io · read 30 Sep 2026
- Brand customization
- The app supports changing colors, logos, images and text to match a business brand.authic.io · read 15 Oct 2026
- Challenges
- The dashboard supports transactional, engagement and referral challenges with participation tracking, limits, schedules and points or reward prizes.authic.io · read 15 Oct 2026
- Commercial terms
- Authic's terms say fees are agreed in the customer agreement, are charged monthly or yearly, and may include separate charges for additional services or features.authic.io · read 30 Sep 2026
- Company
- Authic's about page identifies Wouter Kloosterman and Lemar Bachtiar as its founders and says they started Authic to help businesses build branded loyalty programs.authic.io · read 30 Sep 2026
- Company facts
- LinkedIn lists Authic Labs as founded in 2021, headquartered in Amsterdam and employing 11–50 people.linkedin.com · read 15 Oct 2026
- Company legal identity
- The legal entity is Authic Labs B.V., registered in Amsterdam under Dutch law with Chamber of Commerce number 85539600.authic.io · read 15 Oct 2026
- Company scale claim
- Authic’s About page claims more than 250 business customers and over two million customers engaged monthly.authic.io · read 15 Oct 2026
- Custom integrations
- Authic says it can build custom integrations for partners who need something beyond its listed integration categories.authic.io · read 30 Sep 2026
- Documentation
- A public GitBook product guide covers setup, app customization, earning and redeeming points, customer data and additional features.authic.gitbook.io · read 15 Oct 2026
- Funding
- Crunchbase lists Authic Labs as a private seed-stage company with five investors including Angelwise and SeedBlink.crunchbase.com · read 15 Oct 2026
- Funding amount report
- CB Insights reports $3.8 million total funding and a $2.1 million seed VC round dated June 1, 2024.cbinsights.com · read 15 Oct 2026
- Integrations
- Authic describes integration categories for online booking, ecommerce, customer-management systems, email marketing, POS and customer-data platforms, and offers custom integrations.authic.io · read 15 Oct 2026
- Launch time
- Authic says most customers launch their loyalty program within 48 hours with onboarding help.authic.io · read 15 Oct 2026
- Leaderboards
- Monthly competitions can rank members by points, minutes played or referrals and automatically reward the top three before resetting.authic.io · read 15 Oct 2026
- Licence
- The terms grant a limited, non-exclusive, non-transferable use licence and reserve intellectual-property ownership to Authic or its licensors, so the service is proprietary rather than open source.authic.io · read 15 Oct 2026
