AURA
What it is
AURA is a web and API platform for connecting influencer activity with attributed sales. Each creator receives a unique tracked link that records clicks and sales for that creator. Its live dashboard combines revenue, ROI, sales, reach, and post analytics, with a creator leaderboard, campaign optimisation, and report exports. AURA tracks Instagram, TikTok, and YouTube content, including Reels, video, Shorts, and Stories. The dashboard describes Shopify order webhooks that attribute orders using discount codes and display them live. Teams can generate a read-only API key for campaign, sales, influencer, and content data, and optionally enable authenticator-app two-factor authentication. AURA offers platform-only access with onboarding or a managed service covering strategy, creator sourcing, outreach, briefing, tracking, optimisation, and ROI reporting. The company says most campaigns launch within two weeks. Influencers generally use links, codes, and connected social data without installing software.
For and against
For
- Attributes clicks and sales by creator
- Tracks three major social platforms
- Provides live revenue and ROI analytics
- Offers read-only API access
- Includes optional authenticator-app two-factor authentication
Against
- No free plan is offered
- Pricing depends on campaign scope and seats
- Managed service pricing varies by creator volume
The verdict
AURA brings creator links, social analytics, sales attribution, and reporting into one dashboard. Buyers should choose between platform access and managed service, with pricing determined by campaign and creator needs.
Who it suits
AURA suits e-commerce brands, event organisations, sports and lifestyle brands, agencies, and marketing teams that need creator attribution and campaign reporting. It also fits teams seeking either self-managed platform access or managed influencer services.
Plans and prices
Full service
Creator scouting, booking & briefing · Content planning & publishing · Tracking setup & live optimisation · Platform access + performance report
Read 4 Oct 2026 · aurainfluencer.com
Platform only
Per-creator tracked links · Live revenue, ROI & post analytics · Leaderboard & exports · Onboarding for your team
Read 4 Oct 2026 · aurainfluencer.com
On the record
- Account security
- The dashboard offers optional two-factor authentication using an authenticator app.aurainfluencer.com · read 4 Oct 2026
- Analytics
- The platform reports revenue, ROI, sales, reach and post analytics in one place.aurainfluencer.com · read 4 Oct 2026
- API
- The dashboard describes generating a read-only API key for campaigns, sales, influencers and content data.aurainfluencer.com · read 4 Oct 2026
- Attribution
- Each creator receives a unique tracked link that attributes clicks and sales to that creator.aurainfluencer.com · read 4 Oct 2026
- Audience
- AURA says it is built for e-commerce brands, event organisations, sports and lifestyle brands, agencies and marketing teams.aurainfluencer.com · read 4 Oct 2026
- Company
- AURA's About page identifies two co-founders, Matisse and Jim, and labels the company file NL.aurainfluencer.com · read 4 Oct 2026
- Creator setup
- AURA says influencers generally do not need to install anything; they work with tracked links, codes and connected social data.aurainfluencer.com · read 4 Oct 2026
- Features
- Features include live revenue and ROI, post and story analytics, a creator leaderboard, campaign optimisation and performance report exports.aurainfluencer.com · read 4 Oct 2026
- Integration
- AURA's dashboard describes connecting a Shopify store through order webhooks so orders with discount codes are attributed to influencers and appear live.aurainfluencer.com · read 4 Oct 2026
- Pricing limits
- Platform pricing depends on campaigns, creators and seats, while managed service pricing depends on campaign scope and creator volume.aurainfluencer.com · read 4 Oct 2026
- Product
- AURA tracks influencer creators, links, orders and attributed revenue in a live dashboard.aurainfluencer.com · read 4 Oct 2026
- Service
- AURA's managed service can cover influencer strategy, creator sourcing, outreach, briefing, tracking, live optimisation and ROI reporting.aurainfluencer.com · read 4 Oct 2026
- Setup time
- AURA says most campaigns are live within two weeks, while some have launched faster.aurainfluencer.com · read 4 Oct 2026
- Social platforms
- AURA tracks Instagram, TikTok and YouTube, including Reels, video, Shorts and Stories.aurainfluencer.com · read 4 Oct 2026
