HypeAuditor

HypeAuditor is an influencer marketing platform for brands and agencies, with creator discovery, campaign management, performance analytics, and creator payments. Its discovery tool searches more than 227.4 million creator accounts using filters. Reports cover audience demographics, authenticity, reach, audience quality, and performance across Instagram, TikTok, Twitch, X, and YouTube. The platform also offers fraud detection and market analysis tools for competitors, benchmarking, global research, trends, and rankings. My Network serves as a creator CRM for contacts, campaign history, notes, conversations, custom fields, and lists. HypeAuditor is available on the web, through an API, and as a Chrome extension. The API provides creator lookup, reports, discovery, Instagram market analysis, and campaign management endpoints. The extension displays creator metrics on Instagram and YouTube, but does not offer campaign management or discovery. Free media plans and campaign management are available, with demo versions of other features. A free trial is offered, and paid pricing is available on request.

HypeAuditor brings creator search, reporting, CRM, and campaign tools together for brand and agency workflows. Free media plans and campaign management are available; paid pricing requires an inquiry.

HypeAuditor is aimed at brands and agencies that need tools for creator discovery, campaign work, analytics, and payments. It may suit teams that want creator research and relationship records in one platform.

HypeAuditor is an influencer-marketing platform for brands and agencies that need discovery, campaign administration, reporting, payments, and relationship management in one place. It is best for teams running repeat or multi-market creator programs; smaller users focused on a single task may find its breadth and custom pricing harder to justify.

Overview

HypeAuditor combines creator search, campaign management, performance analytics, creator payments, and the My Network CRM. Discovery searches more than 227.4 million creator accounts with filters, giving agencies and in-house teams a broad prospecting pool. Reports examine demographics, authenticity, reach, audience quality, and performance across Instagram, TikTok, Twitch, X, and YouTube, so selection can be based on more than follower totals.

My Network extends the product beyond campaign execution. It stores creator contact details, campaign history, notes, conversations, custom fields, and lists, which is useful when a team is building an ongoing roster rather than handling one-off placements. Market-analysis tools add competitor work, benchmarking, global research, trends, and rankings. Fraud detection and authenticity checks provide additional scrutiny before money is committed.

Integrations through Zapier connect HypeAuditor workflows with Slack, Google Sheets, Excel, Power BI, Looker Studio, Mailchimp, HubSpot, and Gmail. The API supports creator lookup, influencer reports, discovery, Instagram market analysis, and campaign-management endpoints, making the platform more suitable for organizations that need data in existing systems.

Key features

Discovery, reports, and market analysis

Filtering a database of this scale can narrow a large creator universe to relevant candidates. Cross-network reporting is valuable for comparing audience quality and campaign performance across the channels a brand actually uses. Competitor benchmarking, rankings, trends, and global research add strategic context, although teams interested only in basic profile lookup may not use the full set.

CRM and campaign operations

My Network keeps conversations and campaign history beside contact data, reducing the need to maintain a separate creator spreadsheet or contact system. Campaign management and creator payments cover operational steps as well as evaluation, which favors agencies coordinating many relationships.

Chrome extension and API

The Chrome extension displays influencer metrics and audience data on Instagram and YouTube and can save creators to lists, campaigns, or My Network. It is limited to Google Chrome, those two services, and excludes campaign management and influencer discovery, so it works best as a research companion to the web platform rather than a standalone workflow. The API is the stronger option for teams building automated or connected processes.

Pricing

HypeAuditor uses paid pricing on request, so buyers must contact the company for a quote. A free-access option costs free and includes free media plans, campaign management, and demo versions of other features. That makes it useful for evaluating core planning and campaign workflows, but it is not a substitute for the complete paid product.

The site also offers a guided demo with a sales manager, which is the practical route for understanding which paid capabilities and limits apply to a particular team. The absence of a published paid rate makes direct budget comparison difficult before that conversation.

Platforms

The service is offered on the web, through an API, and as a browser extension. The extension requires Google Chrome and currently works with Instagram and YouTube. Customer data is stored in the EEA, encrypted in transit and at rest with AES-256, and application access is logged and audited. The privacy policy says the service provider is Stonecast Financial LLC and aligns with GDPR and CCPA requirements.

Who it's for

HypeAuditor is aimed at brands and agencies seeking data-driven influencer marketing. It is a strong fit for teams that need a large discovery database, cross-platform audience analysis, CRM records, campaign administration, and integrations in one operating system. Teams wanting only lightweight scheduling, a small creator list, or a transparent self-serve price should look at narrower alternatives first.

Pros and cons

• Pro: Discovery spans more than 227.4 million creator accounts, giving sizable teams room to search broadly and filter precisely.
• Pro: Reports combine audience quality, authenticity, reach, demographics, and performance across five major social networks.
• Pro: My Network stores relationship history and custom information, supporting repeat creator programs.
• Pro: API and Zapier connections can move creator and campaign data into business tools already in use.
• Con: Paid pricing is custom, so cost and limits cannot be assessed from a public rate card.
• Con: The Chrome extension omits discovery and campaign management and supports only Instagram and YouTube.
• Con: The stated My Network trial has no published duration, making evaluation planning less predictable.

Alternatives

Influencer Marketing Analytics Software is the better starting point when the priority is comparing analytics-focused products. Choose Influencer Marketing Platforms when you want a broader category comparison before selecting a vendor.

Later suits users who prefer Android, iOS, and web access with a free plan and a published yearly-billed Starter price. DeepDeets is worth considering when a defined campaign quota and monthly reporting price are more useful than custom pricing. Meltwater Influencer Marketing is an option for small communications and marketing teams that want a solution positioned for startups and scale-ups.

CreatorDB fits buyers seeking API and web access with pay-as-you-go credits. InfluenceKit is suited to campaigns where influencers report on their own work, including an option that is free when they are invited. Attriq is a lower-cost choice for a small creator count, click tracking, and CSV/PDF exports. Captiv8 offers a free Shopify app plan with commission on promotional payments. InfluenceX is the alternative for teams wanting open-source, MIT-licensed, self-hosted software.

Verdict

Choose HypeAuditor if your brand or agency needs a deep creator database, rigorous audience and authenticity analysis, campaign operations, and a CRM connected to your wider stack. Look elsewhere if transparent pricing, a lightweight tool, or a fully featured browser extension matters more than an integrated enterprise-oriented workflow.