Wranker

Wranker is a web-based SEO platform covering technical audits, rank tracking, AI visibility, AEO, GEO, backlinks, local SEO, content optimisation, reporting and team collaboration. Its Site Audit crawls websites to find technical issues and supports fix validation, task creation and report exports. Wranker connects Google Search Console and GA4 for analytics and reporting workflows. Content tools cover ideas, briefs, AI writing, optimisation, approvals and publishing, while visibility tracking spans Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. Agency reporting includes white-label PDFs, CSVs and live links, with scheduled delivery. The site also offers unlimited no-sign-up tools for audits, backlink checks, organic research, keyword difficulty and SERP analysis. The Free starter plan includes one project, 500 keywords, daily audits and rank tracking, unlimited standalone tools, eight content briefs per month and Wranker-branded PDF reports. Studio costs $149/mo; Agency costs $399/mo. The intended audience includes SEO agencies, marketing teams, consultants, founders, content teams and enterprise marketing teams.

Wranker combines SEO analysis, content workflows and reporting in a web platform, with a free starter plan and paid tiers. Compare the project and keyword allowances with the needs of your work.

Wranker may suit SEO agencies, consultants and marketing teams that need audit, rank tracking, content or reporting workflows. Its free tools may also be useful to people who want access to standalone SEO checks without signing up.

Wranker is a web-based SEO platform for audits, rankings, AI-search visibility, content operations and client reporting. It fits agencies and marketing teams that want those functions in one workspace, while founders and smaller teams can use its free entry plan for a single project. The main trade-off is capacity: serious multi-client work requires a paid tier.

Overview

Wranker brings technical SEO, rank tracking, backlinks, local SEO, content optimisation and reporting into one workflow. Its content process runs from ideas and briefs through AI writing, SEO/AEO/GEO optimisation, approvals and publishing, which can reduce handoffs between separate tools. Google Search Console and GA4 connect analytics data to reporting workflows.

Separate no-sign-up tools provide unlimited site audits, backlink checks, organic research, keyword-difficulty checks and SERP analysis. They are useful for quick research or a prospective client review, but they do not expand the project and keyword allowances of the subscription plans.

Key features

Audits and rank tracking

The Site Audit module crawls websites, identifies technical issues, supports fix validation and task creation, and exports audit reports. Free starter includes daily audits and rank tracking, enough for a basic monitoring routine on one site. Agencies will quickly meet the plan's one-project and 500-keyword ceilings.

AI visibility and content

Wranker tracks visibility in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. This is a meaningful reason to consider Studio or Agency for teams measuring search beyond traditional blue-link rankings; Free starter does not include that tracking. Content workflows cover ideation, briefs, AI writing, optimisation for SEO, AEO and GEO, approvals and publishing. The free plan limits briefs to eight per month, so regular editorial production belongs on a paid plan.

Reporting and collaboration

Agency reporting supports white-label PDFs, CSV exports and live links with scheduled delivery, custom branding and client portals. Studio adds white-label reports and portals plus Linear, Jira and Slack synchronisation. Agency adds custom-domain reports and portals, sub-agencies, SSO, SAML, audit logs and a dedicated success engineer, making it the tier aimed at larger or more structured organisations.

Support and data handling

Support is offered by email, with a stated human reply within a few hours. Wranker's privacy policy describes administrative, technical and organisational safeguards, including access controls, monitoring and secure data handling, while acknowledging that absolute security cannot be guaranteed. India is the primary hosting region, and some vendors may process limited data elsewhere. Google user data is used to provide and maintain features, not for ad targeting or sale to data brokers or advertising platforms.

Pricing

Free starter — free, billed Free forever. This includes one project, 500 keywords, daily audits and rank tracking, unlimited standalone tools, eight content briefs per month and Wranker-branded PDF reports. It is a sensible way to cover one site and evaluate the workflow, but branding and quotas make it unsuitable for client-facing agency operations.

Studio — $149 a month, billed monthly. The page also shows “Save $192/yr” and an annual option with two months free. Studio raises capacity to 15 projects and 10,000 keywords, adds AI Visibility tracking across all engines, three local SEO locations, white-label reports and portals, and Linear, Jira and Slack sync. It is the practical fit for a growing agency or marketing team; the project, keyword and location limits still matter for broad client portfolios.

Agency — $399 a month, billed monthly. This removes project and keyword limits and allows unlimited locations, while adding GBP, custom-domain reports and portals, sub-agencies, SSO, SAML, audit logs and a dedicated success engineer. It is justified when governance, multiple teams or a large client roster outweighs the substantially higher monthly cost.

A 14-day trial is available. The free plan has no stated expiry, while paid plans are shown with monthly billing and an annual two-month-free option for Studio.

Platforms

Wranker runs on the web. Its SEO data sources are Google Search Console, Google Analytics 4 and Wranker SEO panels.

Who it's for

SEO agencies gain rank tracking, scheduled white-label reporting and client portals; Studio is the natural starting point and Agency suits larger portfolios. Digital marketing teams and consultants can consolidate audits, content and analytics. Founders and small content teams can start with one project, but the free quotas may constrain ongoing publishing. Enterprise marketing teams are better aligned with Agency's unlimited capacity and SSO, SAML and audit-log controls.

Pros and cons

• Pro: Technical audits, rankings, content workflows and AI-search visibility share one platform.
• Pro: White-label reports, portals, scheduled delivery and custom branding support recurring client communication.
• Pro: Unlimited free research tools lower the barrier to occasional SEO checks.
• Con: Free starter is limited to one project, 500 keywords and eight briefs per month, with Wranker branding.
• Con: AI visibility tracking starts at Studio, so the free plan cannot evaluate those search surfaces.
• Con: Agency's $399 monthly price is a significant step up for teams that need unlimited capacity.

Alternatives

Choose Ahrefs instead when a lower-cost starting plan focused on your own site's data, with limited Site Explorer and Site Audit access, is enough.

Semrush is the alternative when a free demo project and 10 reports per day, followed by an SEO plan at $117.33 a month, better match your research pattern.

Pick SEOVentra for a lightweight API, extension and web option with explicit domain, URL-submission, audit and AI-visibility quotas.

SEO PowerSuite suits buyers who prefer a free desktop-oriented allowance of one project, 500 URLs, 1,100 backlinks and one competitor per project.

Consider Raven Tools when an annually billed small-business package with two campaigns, two users and 1,500 position checks fits better.

Moz Pro is an option for individuals managing one website, with Starter at $49 a month.

Choose WooRank when review-generation quotas and PDF downloads are the priority, starting with Silver at $69.99 a month.

Oncrawl is the alternative for buyers seeking crawler and log-analyser access on custom-priced plans.

See the SEO Reporting Software, Competitor SEO Tools and SEO tools lists for broader comparisons.

Verdict

Wranker is a strong choice for agencies and marketing teams that want audits, rank tracking, AI-visibility measurement, content operations and branded reporting together. Studio offers the best balance for a growing client practice; Agency is for organisations that genuinely need unlimited scale and enterprise controls. Look elsewhere if you only need a narrow, low-cost SEO tool or if one project and 500 keywords are insufficient but the paid step-up is hard to justify.