Moz Pro
What it is
Moz Pro is a suite of SEO analytics tools for keyword research, rank tracking, site audits, backlink analysis and competitor research. Keyword Explorer, SERP analysis and Rank Tracker help users find keyword opportunities and monitor search performance. Campaigns, Domain Overview and Site Crawl offer ways to follow progress and identify technical site issues. AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode and Perplexity. Campaign setup can connect a Google Analytics account, and MozBar Premium is a Chrome extension for researching on-page elements and search results. Plans include online support and Help Hub access, with same-day help from a person. A free Moz Community account offers limited access to MozBar, Keyword Explorer and Link Explorer for backlink research. Moz also offers a free Pro trial, but signup requires a credit card. Listed monthly plans are Starter at $$49, Standard at $$99, Medium at $$179 and Large at $$299. Overages are excluded; additional campaigns, crawl pages, keywords and lists can be purchased for monthly fees.
For and against
For
- Tools cover keyword research, rank tracking and site audits.
- AI Visibility tracks across GPT, Gemini, Google AI Mode and Perplexity.
- Campaign setup can connect Google Analytics.
- Free Community access includes limited research tools.
Against
- The free Pro trial requires a credit card.
- Overages are not included in plans.
- Additional campaigns, crawl pages, keywords and lists cost extra.
The verdict
Moz Pro brings SEO research, site monitoring and AI search visibility tools into a single suite. Plan limits and paid overages are important to factor in when choosing a tier.
Who it suits
Moz Pro suits people implementing SEO strategies who need keyword, ranking, site audit and backlink tools. Its plans include options for individuals managing one website and larger site portfolios.
Plans and prices
Starter
entry-level · for individuals managing a single website
Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Standard
1 user · 3 tracked sites · 300 tracked keywords per mo · 400K pages crawled per mo
Read 5 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Medium
2 users · 10 tracked sites · 1,500 tracked keywords per mo · 2M pages crawled per mo
Read 5 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Large
3 users · 25 tracked sites · 3,000 tracked keywords per mo · 5M pages crawled per mo
Read 5 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Enterprise
for enterprise-level businesses and agencies
Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
On the record
- AI search tracking
- AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Backlink analysis
- Yesdc8hdnsmzapvm.cloudfront.net · read 20 Sep 2026
- Browser extension
- MozBar Premium is a Chrome extension for researching on-page elements and search engine results pages.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Competitor research
- Yesdc8hdnsmzapvm.cloudfront.net · read 20 Sep 2026
- Free access
- A free Moz Community account provides limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Integration
- Campaign setup can connect a Google Analytics account to a Moz Pro Campaign.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Keyword research
- Yesdc8hdnsmzapvm.cloudfront.net · read 20 Sep 2026
- Plan limits
- The pricing page states that overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Purpose
- Moz Pro is a suite of SEO analytics tools for implementing SEO strategies and improving search visibility.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Rank tracking
- Yesdc8hdnsmzapvm.cloudfront.net · read 20 Sep 2026
- SEO research
- Keyword Explorer, SERP analysis, and Rank Tracker help users find keyword opportunities and monitor search performance.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Site audit
- Yesdc8hdnsmzapvm.cloudfront.net · read 20 Sep 2026
- Site audits
- Campaigns, Domain Overview, and Site Crawl help users track progress and identify technical site issues.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Support
- Moz Pro plans include 24-hour online support with same-day help from a person, plus Help Hub access.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
- Trial
- Moz offers a free Moz Pro trial, and signing up for it requires a credit card.dc8hdnsmzapvm.cloudfront.net · read 2 Oct 2026
