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Wix Logo Maker
Tel Aviv, Israel
What it is
Wix Logo Maker creates business logos from AI-generated designs or templates that users can customize. Controls let users adjust colors, fonts, icons, and layout, and an AI tagline generator is also available. Wixel, Wix's AI design platform, can create a brand theme from a logo for use in other Wixel designs. Logo files can be used on websites, social profiles, and documents; listed formats include PNG, SVG, and JPG, with vector and transparent export available. Wixel's mobile app is available on iOS and Android, and projects stay in sync across devices. A Wix account is required. Wix's older Logo Maker remains available, but has limited AI support and fewer creation assets than Wixel. The free plan provides 120 AI credits per month, capped at 30 per day, and AI actions use credits. Paid plans start at $90/yr. On the legacy maker's Basic plan, PNG files are included; SVG files are included with Advanced and certain higher plans.
For and against
For
- Users can adjust colors, fonts, icons, and layout.
- AI tagline generation is available.
- Logo exports include PNG, SVG, and JPG formats.
- Free plan provides 120 monthly AI credits.
Against
- A Wix account is required.
- Free-plan AI credits are capped at 30 per day.
- Legacy Basic includes PNG, while SVG requires a higher plan.
The verdict
Wix Logo Maker offers customizable logo creation and multiple export formats, with Wixel adding brand themes and synced mobile projects. Keep the account requirement, credit limits, and legacy-plan export distinctions in mind.
Who it suits
Wix Logo Maker suits people creating a business logo who want editable design elements and exportable files for websites, social profiles, or documents.
Plans and prices
Basic
1 logo design · 8 PNG files (3000×3000) · commercial usage rights
Read 15 Oct 2026 · creativebloq.com
Advanced
1 logo design · PNG and resizable SVG files · social-media files · email signature
Read 15 Oct 2026 · creativebloq.com
Free
120 AI credits per month · max 30 per day · up to 20 logos (estimate)
Read 3 Oct 2026 · wix.com
Pro
Up to 180 logos (estimate) · up to 140 images · up to 35 videos · up to 130 docs
Read 3 Oct 2026 · wix.com
Max
Up to 440 logos (estimate) · up to 330 images · up to 80 videos · up to 280 docs
Read 3 Oct 2026 · wix.com
On the record
- AI support
- The current Wix Logo Maker remains available but has less AI support and fewer asset types than Wix's newer Wixel product.wix.com · read 15 Oct 2026
- AI tools
- The maker offers AI logo generation and an AI tagline generator.wix.com · read 3 Oct 2026
- Animated logos
- Wix states that animated logos cannot currently be created.support.wix.com · read 15 Oct 2026
- API documentation
- Wix documents REST APIs and a typed JavaScript SDK, installable with the @wix/sdk npm package and authenticated with OAuth.dev.wix.com · read 15 Oct 2026
- API extensibility
- Developers can use REST, JavaScript SDK, legacy Velo APIs and a limited GraphQL API; Velo is no longer receiving new additions.dev.wix.com · read 15 Oct 2026
- API scope
- Wix APIs cover business solutions, CMS data, media assets, CRM, payments, account settings and site configuration.dev.wix.com · read 15 Oct 2026
- App-store assets
- Advanced and higher plans include logo files optimized for Android and iOS app stores.support.wix.com · read 15 Oct 2026
- Brand Kit
- Brand Kit plans provide unlimited logo changes plus social posts, social covers and printable business-card designs.support.wix.com · read 15 Oct 2026
- Brand themes
- Users can generate a brand theme from their logo and apply it to other Wixel designs.wix.com · read 3 Oct 2026
- Commercial rights
- Paid logo plans provide full commercial usage rights for the purchased logo.support.wix.com · read 15 Oct 2026
- Company founded
- Wix says it was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan.wix.com · read 15 Oct 2026
- Current status
- On October 15, 2026, Wix's status page showed Logo Maker operational and no incidents reported that day.status.wix.com · read 15 Oct 2026
- Customization
- Users can adjust logo colors, fonts, icons, and layout.wix.com · read 3 Oct 2026
- Dashboard brand limit
- The dashboard Logo Maker currently allows only one brand per site; multiple brands require the standalone maker.support.wix.com · read 15 Oct 2026
- File downloads
- Wixel says users can download high-resolution logo files, including PNG and SVG, for free.wix.com · read 3 Oct 2026
- Free sample
- Every created logo includes a single low-resolution JPG sample at no charge.support.wix.com · read 15 Oct 2026
- Free tier limit
- The free Wixel plan provides 120 monthly AI credits with a maximum of 30 per day, and AI actions consume credits.wix.com · read 3 Oct 2026
- Integrations
- Wixel says downloaded logos can be uploaded to Wix and saved in Media Manager for use on a Wix website.wix.com · read 3 Oct 2026
The review
Wix Logo Maker is a business-logo creator that pairs AI-generated concepts and templates with broader design tools in Wixel. It suits small businesses and solo operators who want to build a logo and carry its look into other materials. Choose it for editable brand assets and synced mobile projects; look elsewhere if you want to avoid a Wix account or need a logo-only paid plan.
Overview
The maker offers 50 logo concepts, which users can refine by changing colors, fonts, icons, and layout. Logos can be used commercially across websites, social profiles, and documents, with PNG, SVG, and JPG formats plus vector and transparent export options. Those formats give a logo room to work across different backgrounds and uses, rather than limiting it to a single fixed image.
Wixel extends logo creation with an AI tagline generator and brand themes that can be applied to other Wixel designs. Projects sync across its iOS and Android apps and the web platform. Downloaded logos can also be uploaded to Wix and saved in Media Manager for use on a Wix site. That connection is useful for Wix customers, but Wixel requires a Wix account. Wix's older Logo Maker remains available, though it has limited AI support and fewer assets than Wixel.
Key features
From logo to brand theme
Customizable concepts make the initial output a starting point: users can tune the visual elements and then generate a theme for other Wixel designs. That is more useful for someone creating a consistent set of business materials than for someone who only needs a one-off logo. The AI tagline generator adds another branding option, although AI actions draw on monthly credits.
Exports and project access
Wixel says high-resolution PNG and SVG logo downloads are free. The legacy maker has a different export distinction: Basic includes PNG, while SVG is included with Advanced and certain higher plans. Users should confirm which maker and plan they are using before choosing based on vector export. Cross-device project syncing is a practical advantage for people moving between web and mobile, while Wix Media Manager integration keeps the files close to a Wix website workflow.
Pricing
Wixel's free plan costs nothing and includes 120 AI credits per month, capped at 30 per day, with up to 20 logos estimated. Since AI actions consume credits, the daily cap can matter even when the monthly balance remains. The estimates also cover other project types on paid plans, so they are not a promise of a fixed logo count.
| Plan | Price and allowance | Best fit |
|---|---|---|
| Free | free; 120 AI credits per month, max 30 per day; up to 20 logos (estimate) | Trying Wixel or making a small number of designs within a tight credit allowance |
| Basic | $90 a year, billed per year; 350 AI credits per month; up to 50 logos, 40 images, 10 videos, 40 docs, and 3 presentations (estimates) | Regular use across several Wixel project types without the Wix Light plan bundle |
| Pro | $290 a year, billed per year; 850 AI credits per month; up to 180 logos, 140 images, 35 videos, 130 docs, and 7 presentations (estimates); Wix Light plan and free domain for 1 year | Higher-volume multi-format creation, especially for users who also want the Wix bundle |
| Max | $590 a year, billed per year; 2,000 AI credits per month; up to 440 logos, 330 images, 80 videos, 280 docs, and 15 presentations (estimates); Wix Light plan and free domain for 1 year | The largest stated monthly credit allowance and estimated project quotas |
Basic is the lowest paid tier, but it lacks the Wix Light plan and one-year free domain included with Pro and Max. Those higher prices make most sense when the extra credit capacity and cross-format quotas will be used, not for a logo alone. The paid plans are billed annually; the free tier's credit caps are the main constraint for occasional users.
Platforms
Wixel is available on web, iOS, and Android, with projects kept in sync across devices. The mobile apps suit users who want access to ongoing work away from a desktop, while web access remains available. A Wix account is required to use Wixel.
Who it's for
Wix Logo Maker is a strong fit for small businesses and solo operators who want to customize a logo, download usable file formats, and extend the brand into other Wixel designs. It also fits Wix site owners who want to place logo files in Media Manager. It is less compelling for someone who needs only a one-time logo and does not expect to use Wixel's other project types or Wix connection.
Pros and cons
- Pros: Editable AI and template concepts let users tailor colors, fonts, icons, and layout instead of relying on a fixed mark.
- Pros: Wixel offers high-resolution PNG and SVG downloads for free, along with vector and transparent export options.
- Pros: Brand themes, mobile project syncing, and Wix Media Manager support help connect logo work to a broader design or Wix-site workflow.
- Cons: Wixel requires a Wix account, which makes it a less natural choice for people who want an independent logo tool.
- Cons: The free plan's 120 monthly AI credits and 30-credit daily cap can constrain repeated AI actions.
- Cons: Legacy Logo Maker Basic includes PNG but not the SVG export included with Advanced and certain higher plans, so export expectations depend on the product and plan.
Alternatives
LOGO.com is a relevant alternative for web users who want a free plan with one logo, PNG-only downloads, and 100 MB of media storage. For a broader category comparison, see AI Logo Makers or Logo Design Software.
For a free web-based option with a stated vector workflow, SmartSVG includes 30 credits per week, AI generation and SVG conversion, and a commercial license on its free plan. CleanVector may suit users focused on vector conversion and exports: its free plan includes 10 credits a month, one permanent SVG download, unlimited PNG exports, and a color editor. GoToVector offers a no-signup free option with a watermarked SVG sheet, multiple designs per sheet, and five regenerations; consider it when a limited preview is enough. Modulify AI Logo Maker offers one free logo generation per day with a watermarked preview, so it is another option for limited free exploration.
AnnoMotion is a freemium web and API service with a free trial and a free-credit allowance. SVGtoCode is a freemium web tool with a free account. DaVinci AI Photo Restoration is a freemium option across web, iOS, and Android; its Max plan is $39.99 a month, billed annually, with 5,000 credits per month, up to 1,000 images and 250 videos per month, and priority generation speed and queue access.
For adjacent needs, browse AI Vector Generators, No-Code Website Builders, Nonprofit Website Builders, or Law Firm Website Builders.
Verdict
Choose Wix Logo Maker if you want editable logo concepts, free Wixel PNG and SVG downloads, and a path from logo to broader brand materials across web and mobile. Its clearest advantage is that connected design workflow; its clearest drawback is the Wix account requirement and credit-based AI use. For a logo-only project, compare alternatives before paying annually for Wixel's wider creation quotas.
