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Wistia
Wistia · Cambridge, Massachusetts, USA · founded 2006
What it is
Wistia is a video marketing platform for businesses and marketing teams creating, hosting, promoting, and measuring videos and webinars. Recording tools capture screens and webcams, while transcript-based editing, speech enhancement, and AI removal of silences and filler words support production. Hosting includes a customizable player, video SEO, collections, and playlists. Analytics cover account and media reporting, embed locations, engagement heatmaps, A/B testing, and CSV exports. Marketers can place calls to action and lead forms inside videos and connect automation services. Listed integrations include HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk. Developers receive Data, Stats, and Upload API references. The Free plan is free with 25 GB storage, one user, and 200 GB bandwidth. Business is $79 a month billed annually, with 250 GB or more storage, three users, and 1 TB bandwidth.
For and against
For
- Screen and webcam recording
- Transcript-based editing and speech enhancement
- Customizable player with video SEO
- Engagement heatmaps and A/B testing
- Player supports WCAG 2.1 AA
Against
- Free plan allows one user
- Free plan includes 25 GB storage
- Business costs $79 a month billed annually
- Additional Business users cost 25 USD each
The verdict
Wistia brings video creation, hosting, analytics, and lead tools together for marketing teams. The free tier is limited in users and storage, while broader capacity requires paid plans.
Who it suits
Wistia suits businesses and marketing teams using video for lead generation and measurement. Developers can also use its documented APIs and integrations.
Plans and prices
Free
25 GB storage · 1 user only · 200 GB bandwidth
Read 30 Sep 2026 · wistia.com
Business
250 GB+ storage · 3 users included · 1 TB bandwidth · $25 per additional user
Read 30 Sep 2026 · wistia.com
Business + Lead gen
Everything in Business · Automation Suite · Connect marketing platforms · Capture and score leads
Read 20 Sep 2026 · wistia.com
Automation Suite
Available on the Business plan · connects marketing platforms to score leads, trigger campaigns, and tie video to revenue
Read 30 Sep 2026 · wistia.com
Enterprise
1 TB+ storage · custom users · 2 TB bandwidth
Read 30 Sep 2026 · wistia.com
On the record
- Accessibility
- Wistia states that its player is WCAG 2.1 AA compliant and supports captions and audio descriptions.wistia.com · read 30 Sep 2026
- Analytics
- Analytics include account and media-level reporting, embed location data, engagement heatmaps, A/B testing, and CSV exports.wistia.com · read 30 Sep 2026
- Developer access
- Wistia provides Data API, Stats API, and Upload API references for developers.support.wistia.com · read 30 Sep 2026
- Hosting
- Wistia offers professional video hosting, a customizable player, video SEO, and video collections and playlists.wistia.com · read 30 Sep 2026
- Integrations
- The integrations directory lists services including HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk.wistia.com · read 30 Sep 2026
- Intended users
- Wistia describes its platform as helping businesses and marketing teams use video to drive business growth.wistia.com · read 30 Sep 2026
- Lead generation
- Wistia supports in-video calls to action, lead capture forms, and marketing automation integrations.wistia.com · read 30 Sep 2026
- Plan limits
- The Free plan includes 25 GB of storage and one user; the Business plan includes 250 GB or more of storage and three users.wistia.com · read 30 Sep 2026
- Product
- Wistia is a video marketing platform for creating, hosting, marketing, and measuring videos and webinars.wistia.com · read 30 Sep 2026
- Recording and editing
- The platform includes screen and webcam recording, transcript-based editing, speech enhancement, and AI removal of silences and filler words.wistia.com · read 30 Sep 2026
- Security certifications
- Wistia's security profile lists SOC 2 Type 2, SOC 2 Type 1, CCPA, GDPR, EU-US DPF, Swiss-U.S. DPF, and the UK Extension to the EU-U.S. DPF.security.wistia.com · read 30 Sep 2026
- Paid from
- 79wistia.com · read 20 Sep 2026
- Support
- The pricing page lists email support, live chat, and a customer success manager among its support options.wistia.com · read 30 Sep 2026
