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Whitelabel

Austin, Texas, United States

What it is

Whitelabel is a web-based AI fundraising platform for nonprofit teams. It brings together donation experiences, recurring and matched giving, campaigns, supporter inboxes, events, and forms. Its AI agents answer using an organization’s verified content and cite their responses. AI Journeys tailor outreach to supporters and can surface higher-value decisions for human review, while DonorCardAI builds supporter briefs from information the organization already holds. The platform works alongside an organization’s website, CRM, and calendar, with connectors that offer two-way sync. Its matching-gift feature uses Double the Donation to identify eligible donors and estimate employer matches. The Whitelabel plan is listed as free, billed per gift, with card and bank costs passed through at cost; it includes unlimited campaigns and donors, no monthly fees, no setup fees, and no contracts. The platform also lists a 3.5% fee per gift, with donors asked to cover fees by default. Payment security includes a licensed PCI-DSS Level 1 facilitator, tokenized card details, and SOC 2 Type II controls. Whitelabel Corporation is based in Austin, Texas.

For and against

For

  • Includes donation, recurring-giving, and matched-giving tools
  • AI responses use verified organizational content and cite answers
  • Connectors offer two-way sync with existing tools
  • Plan includes unlimited campaigns and donors
  • Matching gifts use Double the Donation

Against

  • 3.5% platform fee applies per gift
  • Card and bank costs are passed through at cost
  • Donors are asked to cover fees by default

The verdict

Whitelabel brings fundraising functions and AI-supported outreach together for nonprofit teams, with a plan billed per gift rather than monthly. Organizations should account for the 3.5% platform fee and passed-through payment costs.

Who it suits

Whitelabel is presented for nonprofit teams seeking fundraising tools and AI-supported donor outreach. Its Lab also works with nonprofits on custom AI products and experiences.

Plans and prices

Whitelabel

Free

Unlimited campaigns and donors · no monthly fees · no setup fees · no contracts

Every plan, in full

On the record

AI agents
Its agents use an organization’s verified content and cite their answers.whitelabel.ai · read 30 Sep 2026
Company
The site identifies the company as Whitelabel Corporation and names Ralf Alwani and Jak Spencer as founders.whitelabel.ai · read 30 Sep 2026
Donation fees
Whitelabel lists a 3.5% platform fee per gift, with card and bank costs passed through at cost; donors are asked to cover fees by default.whitelabel.ai · read 30 Sep 2026
Donor records
DonorCardAI creates supporter briefs from information an organization already holds.whitelabel.ai · read 30 Sep 2026
Fundraising tools
The platform includes donation experiences, recurring giving, matched giving, campaigns, supporter inboxes, events, and forms.whitelabel.ai · read 30 Sep 2026
Integrations
Whitelabel says it orchestrates on top of an organization’s website, CRM, and calendar, and its connectors offer two-way sync with existing tools.whitelabel.ai · read 30 Sep 2026
Intended users
The platform is presented for nonprofit teams, while the Lab works with nonprofits on custom AI products and experiences.whitelabel.ai · read 30 Sep 2026
Matching gifts
The matching-gift feature uses Double the Donation to identify eligible donors and estimate employer matches.whitelabel.ai · read 30 Sep 2026
Payment security
The pricing page says payments use a licensed PCI-DSS Level 1 facilitator, card details are tokenized, and SOC 2 Type II controls apply.whitelabel.ai · read 30 Sep 2026
Personalized outreach
AI Journeys adapt outreach to each supporter and can return higher-value decisions for human review.whitelabel.ai · read 30 Sep 2026
Price limits
The pricing page says there is a clear monthly cap on premium actions but does not state the cap amount there.whitelabel.ai · read 30 Sep 2026
Purpose
Whitelabel describes itself as an AI fundraising platform for nonprofits.whitelabel.ai · read 30 Sep 2026
Support
The maker offers a free 20-minute AI strategy call and says it begins Lab engagements with a pro-bono working session.whitelabel.ai · read 30 Sep 2026
Trust
The maker describes its systems as SOC 2 and HIPAA compliant and says they use data minimization, access controls, and human oversight.whitelabel.ai · read 30 Sep 2026

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