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GoFundMe Pro
What it is
GoFundMe Pro is fundraising software for nonprofits, covering online campaigns, peer-to-peer fundraising, events, and Nonprofit Pages on GoFundMe. Its drag-and-drop builder creates customizable fundraising pages without coding, and branded donation forms can be embedded on an organization’s website. Giving options include recurring donations, Venmo, and Apple Pay. Event features include registration, check-in, and livestream fundraising. GoFundMe Intelligence uses AI and campaign data to personalize donation forms, while reporting covers donors, transactions, campaigns, and channels. The integrations directory lists tools such as Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot; the maker also describes Salesforce integrations for several Salesforce clouds and NPSP. The company says it maintains PCI DSS Level 1 compliance and uses encryption, tokenization, fraud detection, and role-based access controls. Plans include customer support and training through GoFundMe Pro Academy. Essentials has no subscription or setup costs, but additional fees and add-ons may apply. Custom pricing is described for growing nonprofits with annual revenue over $1 million; the pricing page describes an annual upfront subscription plus a transaction fee per donation. Organizations must be headquartered in the United States.
For and against
For
- Builds fundraising pages without coding.
- Supports recurring giving, Venmo, and Apple Pay.
- Includes event registration and livestream fundraising.
- Reports donor, transaction, campaign, and channel data.
- Plans include support and training.
Against
- Organizations must be headquartered in the United States.
- Essentials may involve additional fees and add-ons.
- Custom pricing includes a subscription and donation transaction fee.
The verdict
GoFundMe Pro brings online campaigns, donations, and event fundraising into one platform, with reporting and integrations. Check eligibility and plan details, including possible additional fees, before choosing an option.
Who it suits
GoFundMe Pro suits US-headquartered nonprofits that need online, peer-to-peer, or event fundraising tools. Essentials is described for organizations with annual revenue under $1 million; custom pricing is aimed at those over that threshold.
Plans and prices
Custom pricing
Nonprofits over $1 million annual revenue · assisted onboarding · marketing analytics · recurring giving management
Read 15 Oct 2026 · pro.gofundme.com
Essentials
Nonprofits under $1 million annual revenue · core product suite · GoFundMe Pay · support articles
Read 15 Oct 2026 · pro.gofundme.com
On the record
- Analytics and reporting
- The product provides campaign insights, donor and transaction reporting, and channel-level performance data.pro.gofundme.com · read 15 Oct 2026
- API access
- GoFundMe Pro offers a V2 API with authentication, request guidance, migration documentation, sample applications and a deprecation schedule.developers.gofundme.com · read 15 Oct 2026
- API access eligibility
- API and integration administration is assigned through a GoFundMe Pro account role for users who can set up the GoFundMe API and partner apps.prosupport.gofundme.com · read 15 Oct 2026
- Browser requirements
- GoFundMe Pro supports modern Chrome, Firefox, Safari and Edge browsers and does not recommend Internet Explorer.prosupport.gofundme.com · read 15 Oct 2026
- Campaign builder
- The platform provides a drag-and-drop builder for creating and customizing branded campaign pages without coding.pro.gofundme.com · read 15 Oct 2026
- Campaigns
- Its drag-and-drop campaign builder lets nonprofits create and customize fundraising pages without coding.pro.gofundme.com · read 3 Oct 2026
- Company facts
- LinkedIn lists GoFundMe as privately held, headquartered in Redwood City, California, with 201–500 employees.linkedin.com · read 15 Oct 2026
- Company identity
- GoFundMe, Inc. is the contracting company named in GoFundMe Pro nonprofit terms.gofundme.com · read 15 Oct 2026
- Documentation and support
- The Help Center covers campaigns, design, reporting, transactions, integrations, Live Events, release notes and early-access features, with Academy videos and training resources.prosupport.gofundme.com · read 15 Oct 2026
- Donation forms
- Organizations can brand donation forms with their logo and colors and embed them on their websites.pro.gofundme.com · read 3 Oct 2026
- Donor portal
- A self-service donor portal lets supporters manage personal data, payment details and recurring donations.pro.gofundme.com · read 15 Oct 2026
- Donor protection
- The security page says the platform uses machine-learning fraud detection, multi-factor authentication, continuous security monitoring, and role-based access controls.pro.gofundme.com · read 3 Oct 2026
- Eligibility
- Organizations on GoFundMe Pro must be headquartered in the United States, though their programs can operate anywhere in the world.pro.gofundme.com · read 3 Oct 2026
- Embedded donation forms
- Organizations can brand donation forms and embed them across their own websites.pro.gofundme.com · read 15 Oct 2026
- Fundraising channels
- Features include peer-to-peer fundraising, live events, event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe.pro.gofundme.com · read 3 Oct 2026
- Giving Cart
- Giving Cart lets donors make multiple one-time or recurring gifts to different programs in one checkout.pro.gofundme.com · read 15 Oct 2026
- Giving options
- The platform supports recurring giving and lists Venmo and Apple Pay among donor payment methods.pro.gofundme.com · read 3 Oct 2026
- Insights
- GoFundMe Intelligence uses AI and campaign data to personalize donation forms, while reporting provides donor, transaction, campaign, and channel data.pro.gofundme.com · read 3 Oct 2026
