Pricing · 2026
WhatsApp pricing
4 plans on the record · a free plan
Every plan
WhatsApp Business app
Free
Free to download; customization and integrations available
Small-business customer communication · Business profiles · Catalogs and labels
Read 15 Oct 2026 · faq.whatsapp.com
WhatsApp Messenger
Free
Free; data charges may apply
Messaging and calling · 2GB file sharing · Up to 32-person calls
Read 15 Oct 2026 · whatsapp.com
Free
Data charges may apply · calls use an internet connection
Read 12 Oct 2026 · whatsapp.com
WhatsApp Business Platform
Priced on request
Charges depend on recipient country and message category
Marketing · Utility · Authentication · Service messages · Direct API or solution-provider access
Read 15 Oct 2026 · faq.whatsapp.com