UTRY

Plans and prices

Every plan, in full

On the record

AI data use

UTRY's merchant terms say merchant-specific imagery and garment data are not used to train underlying AI models beyond that merchant's storefront interactions.utry.dk · read 8 Oct 2026

Company history

UTRY's about page says the idea began in 2024 after a co-founder bought three shirts in different sizes to find a fit.utry.dk · read 8 Oct 2026

Data location

UTRY says personal data is stored and processed within the EU using Microsoft Azure Europe and is not transferred outside the EU/EEA.utry.dk · read 8 Oct 2026

Data security

UTRY's privacy policy lists encryption in transit and at rest, role-based access with MFA, audit logging, vulnerability scanning, and incident response measures.utry.dk · read 8 Oct 2026

Enterprise deployment

The Enterprise plan includes headless and custom setup, full data export via CSV/API, and multi-store deployment.utry.dk · read 8 Oct 2026

Merchant analytics

The merchant dashboard tracks user interactions, try-on sessions, and attributed conversions.utry.dk · read 8 Oct 2026

Privacy limits

UTRY says it does not use biometric data for identification and does not process special categories of personal data such as health, ethnicity, or religion.utry.dk · read 8 Oct 2026

Shopify integration

UTRY says its solution runs on Shopify and describes setup as a few clicks.utry.dk · read 8 Oct 2026

Sizing

Its size algorithm uses user-provided measurements and merchant-provided size specifications to suggest garment sizes.utry.dk · read 8 Oct 2026

Support

The Starter plan includes email support, while Growth includes priority email and chat support.utry.dk · read 8 Oct 2026

Virtual try-on

UTRY lets shoppers see clothing on their own photo or 3D avatar using AI virtual try-on.utry.dk · read 8 Oct 2026

Who it serves

UTRY presents its business service to online clothing brands seeking virtual try-on and fewer returns.utry.dk · read 8 Oct 2026

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