Fitly
What it is
Fitly provides an AI virtual try-on widget for clothing, cosmetics, and jewelry. Shoppers upload a photo, and Fitly combines it with a product image to create a try-on result in 10–20 seconds. The widget works with Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom websites that can use a script tag. Fitly says it can detect or pull product images automatically, without manual uploads, 3D scanning, or special photography. Merchants can change widget colors, button text, and placement, with white-label support available. Shopper photos are automatically deleted within 24 hours; generated try-on images remain until the merchant deletes them. Shoppers need no account, and the widget does not set cookies or track them across sites or sessions. Plans include Free at no cost, Starter at $29 a month, Growth at $79 a month, and Scale at $199 a month. Paid plans include API access and commercial use.
For and against
For
- Supports clothing, cosmetics, and jewelry
- Works with major ecommerce platforms
- Generates results in 10–20 seconds
- Offers widget customization and white-labeling
- Shoppers need no account
Against
- Free plan allows three try-ons monthly
- Paid plans start at $29 a month
- No formal SLA is offered
- Generated images remain until merchants delete them
The verdict
Fitly offers a store-embeddable try-on experience with broad ecommerce compatibility and clear shopper privacy terms. Merchants should consider monthly try-on limits, image retention, and the lack of a formal SLA.
Who it suits
Fitly suits online merchants that want shoppers to preview clothing, cosmetics, or jewelry on their own photos. It also fits businesses needing a widget, API access, or commercial use across supported store platforms.
Plans and prices
Free
3 try-ons per month · 1 product · basic widget customization · Fitly badge
Read 14 Oct 2026 · usefitly.com
Starter
150 try-ons per month · unlimited products · custom widget styling · remove branding
Read 14 Oct 2026 · usefitly.com
Growth
500 try-ons per month · priority support
Read 14 Oct 2026 · usefitly.com
Scale
2,000 try-ons per month · dedicated support · custom integrations
Read 14 Oct 2026 · usefitly.com
On the record
- Accuracy limitation
- Fitly's terms warn that generated images are approximations and do not guarantee real-world fit, appearance, or feel.usefitly.com · read 14 Oct 2026
- AI providers
- Fitly says Google Gemini, xAI (Grok), and Replicate may receive shopper photos and garment images to generate try-on results, depending on merchant configuration.usefitly.com · read 4 Oct 2026
- Annual pricing
- The pricing section offers a yearly switch and advertises 20% savings, but the opened page shows only monthly dollar amounts.usefitly.com · read 14 Oct 2026
- API authentication
- Merchant installations receive an API key, and Fitly says all API endpoints require API-key authentication.usefitly.com · read 14 Oct 2026
- Chrome extension reach
- The Chrome Web Store listing shows 625 users and identifies the extension as a free virtual try-on for any retailer.chromewebstore.google.com · read 14 Oct 2026
- Company funding record
- Crunchbase shows five funding rounds for the Austin Fitly profile but obscures the amounts and dates.crunchbase.com · read 14 Oct 2026
- Company profile
- Crunchbase lists a private Fitly, Inc. as an active for-profit company headquartered in Austin, Texas, with 1–10 employees and Anthony Ortiz as founder and CEO.crunchbase.com · read 14 Oct 2026
- Customization
- Merchants can change widget colors, button text, and placement, with white-labeling available.usefitly.com · read 14 Oct 2026
- Domain controls
- The widget only operates on domains registered in the merchant dashboard through domain whitelisting.usefitly.com · read 14 Oct 2026
- Embed setup
- The homepage provides a script-tag installation using cdn.usefitly.com/widget.js and says setup takes about five minutes.usefitly.com · read 14 Oct 2026
- GDPR statement
- Fitly states that it is fully GDPR compliant and does not use shopper photos for facial recognition or model training.usefitly.com · read 14 Oct 2026
- Generation time
- Fitly says a try-on result normally takes 10–20 seconds.usefitly.com · read 14 Oct 2026
- How it works
- Shoppers upload a photo, which Fitly combines with a product image to generate a try-on result in 10–20 seconds.usefitly.com · read 4 Oct 2026
- Independent extension publisher
- The Chrome listing identifies Sreenand Mallisetty as the developer and gives a Chalfont, Pennsylvania address.chromewebstore.google.com · read 14 Oct 2026
- Licence
- Fitly's terms reserve ownership of the service, widget code, APIs, dashboard, and documentation and prohibit reverse engineering; no open-source licence is stated.usefitly.com · read 14 Oct 2026
- Limit: extension permissions
- Chrome-Stats flags high permission impact and access to Google APIs, Firebase, Cloud Run, and bitstudio.ai domains, advising installation caution.chrome-stats.com · read 14 Oct 2026
- Limit: image quality dependence
- A Fitly builder reported on Reddit that output accuracy depends on clear input photos and well-presented garment images; stretched or misleading garment photos can produce incorrect apparent fit.reddit.com · read 14 Oct 2026
- Payment processing
- Stripe handles merchant billing, while Fitly says it does not store credit-card numbers.usefitly.com · read 14 Oct 2026
