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TRAY Self-Service Kiosk

Miami, United States

What it is

TRAY Self-Service Kiosk gives restaurant guests another way to place orders and lets operators manage kiosk sales through TRAY POS. Kiosk items, menus and prices update from TRAY HQ Enterprise Cloud. Operators can switch a cashier POS terminal into kiosk mode; TRAY says countertop terminals can be converted in less than 30 seconds. The Android-based software also runs on screens from 10 inches to over 40 inches, in portrait or landscape, with countertop, wall or floor mounting. Restaurants can select which items appear on kiosks and manage those choices through TRAY HQ Enterprise Menu Management. The kiosk accepts card and electronic wallet payments, including a non-cash “Order Here, Pay There” option. TRAY says the software can operate offline and continue sending transactions to the kitchen. The company says selective upsells and menu management have brought average revenue gains of 18–22%. Its restaurant integration ecosystem includes 7shifts, Dayforce, MarketMan and Magensa/Magtek. Pricing is on request, with demos and quotes available.

For and against

For

  • Kiosk menus and prices update from TRAY HQ Enterprise Cloud.
  • Existing cashier terminals can be converted to kiosk mode.
  • Supports card and electronic wallet payments.
  • Offline operation can continue sending transactions to the kitchen.
  • Menu items can be selected by sales channel.

Against

  • Pricing is available on request.
  • The listed platforms are Android and Windows.
  • Kiosk is built into TRAY POS.

The verdict

TRAY Self-Service Kiosk combines menu controls, payments and kitchen transactions with TRAY POS. Restaurants should request a quote and confirm whether its platform and operating model fit their needs.

Who it suits

TRAY Self-Service Kiosk suits enterprise restaurant brands and multi-store operations that want a kiosk ordering option integrated with TRAY POS. It may fit operators who need control over kiosk menus and offline ordering.

On the record

Company history
TRAY says it was founded over a decade ago, initially serving Family Entertainment Centers before pivoting to restaurants.tray.com · read 4 Oct 2026
Existing terminals
Operators can turn a cashier POS terminal into kiosk mode in seconds; TRAY says countertop terminals can be converted in less than 30 seconds.tray.com · read 4 Oct 2026
Hardware
The Android-based software can run on screens from 10 inches to over 40 inches in portrait or landscape orientation, with countertop, wall, or floor mounting.tray.com · read 4 Oct 2026
Integrations
TRAY describes an ecosystem of restaurant integrations and partners, including 7shifts, Dayforce, MarketMan, and Magensa/Magtek.tray.com · read 4 Oct 2026
Intended customers
TRAY says it serves enterprise restaurant brands and multi-store operations.tray.com · read 4 Oct 2026
Menu control
Operators can choose which items appear on kiosk, online, or other sales channels and manage changes through TRAY HQ Enterprise Menu Management.tray.com · read 4 Oct 2026
Menu controls
Operators can choose which items are available at the kiosk and manage those choices through TRAY HQ Enterprise Menu Management.tray.com · read 4 Oct 2026
Offline operation
TRAY says kiosk software can operate offline and continue sending transactions to the kitchen.tray.com · read 4 Oct 2026
Payments
The kiosk supports card and electronic wallet transactions and offers an “Order Here, Pay There” feature for non-cash kiosk payments.tray.com · read 4 Oct 2026
POS integration
Self-service is built into TRAY POS, and kiosk items, menus, and prices update automatically from TRAY HQ Enterprise Cloud.tray.com · read 4 Oct 2026
Pricing availability
The kiosk page invites prospective customers to schedule a demo or request a quote; it does not state a price.tray.com · read 4 Oct 2026
Purpose
TRAY offers self-ordering kiosks for restaurants to reduce labor and give guests another way to order.tray.com · read 4 Oct 2026
Sales claim
TRAY says selective upsells have driven average revenue increases of 18–22% on its self-service kiosk platform.tray.com · read 4 Oct 2026
Security and compliance
TRAY’s EULA says, unless TRAY gives written notice otherwise, accessed services are not compliant with PCI DSS or various ISO standards.tray.com · read 4 Oct 2026
Support
TRAY’s published SLA lists phone and email support as available 24/7/365 for customers subscribed to SLA coverage under a separate commercial agreement.tray.com · read 4 Oct 2026
Upselling
TRAY says selective upsells and menu management have increased beverage incidence, upsizing, and add-on sales, with average revenue gains of 18–22%.tray.com · read 4 Oct 2026

The review

TRAY Self-Service Kiosk adds restaurant self-ordering directly to TRAY POS. It suits enterprise brands and multi-store operators that want shared menu control, flexible kiosk hardware and a connected kitchen workflow. Its strongest case is for restaurants already invested in TRAY; buyers outside that ecosystem should compare integration and total cost carefully.

Overview

This is not a standalone kiosk bolted onto a separate point-of-sale system. Kiosk items, menus and prices synchronize through TRAY HQ Enterprise Cloud, and operators can decide which products appear on kiosk, online and other sales channels. That centralized control can reduce menu-maintenance work across locations, although it also ties the kiosk closely to TRAY’s platform.

Restaurants can convert an existing cashier terminal to kiosk mode in seconds; TRAY says countertop terminals can be repurposed in less than 30 seconds. Dedicated Android screens from 10 inches to more than 40 inches can be installed in portrait or landscape orientation on a counter, wall or floor. Operators therefore have a practical path to reuse equipment or deploy a purpose-built station.

Key features

Ordering, payments and kitchen flow

Guests can select menu items and modifiers, then pay with cards or electronic wallets. “Order Here, Pay There” supports non-cash kiosk orders that are settled elsewhere, useful for restaurants separating ordering from payment. The software integrates with TRAY’s kitchen display and printer workflows, so kiosk transactions can feed the same operational process as other orders.

TRAY says the kiosk can continue operating offline while sending transactions to the kitchen. That resilience matters in busy restaurants where a temporary connection failure should not stop ordering, though operators still need a dependable process for reconciling offline activity.

Menu management and upselling

TRAY HQ Enterprise Menu Management lets teams control availability and channel-specific menus. Selective upsells, beverage prompts, upsizing and add-ons are designed to raise order value; TRAY reports average revenue gains of 18–22% on its platform. That is a vendor-reported outcome rather than a guarantee, but the controls give operators a way to target profitable additions instead of showing every option to every guest.

Integrations and security

TRAY describes integrations and partners including 7shifts, Dayforce, MarketMan and Magensa/Magtek. Magensa/Magtek card readers provide encryption and tokenization intended to protect payment data and support PCI compliance. The breadth may help multi-store operators connect staffing, inventory and payments, but the value depends on which systems a restaurant already uses.

Pricing

TRAY Self-Service Kiosk uses paid, custom pricing. Prospective customers are directed to schedule a demo or request a quote, and no subscription amount, seat allowance, kiosk quota or trial term is stated. This model fits enterprise deployments that need a tailored commercial package, but it prevents straightforward budget comparison with products that publish monthly rates.

Platforms

The kiosk software runs on Android. Its hardware range and mounting choices support countertop, wall and floor installations, while TRAY POS supplies the connected restaurant environment. Windows is listed among TRAY’s platforms, but the kiosk-specific software is described as Android-based.

Who it's for

TRAY positions the product for enterprise restaurant brands and multi-store operations. It is a strong fit for organizations already using TRAY POS that need synchronized menus, kitchen routing, offline continuity and the option to reuse terminals. A smaller restaurant wanting an inexpensive, independently priced kiosk may be better served elsewhere, particularly if it does not need TRAY’s broader ecosystem.

Pros and cons

Pros

  • Native TRAY POS connection: Menu, item and price changes flow through TRAY HQ Enterprise Cloud instead of requiring separate kiosk maintenance.
  • Flexible deployment: Existing cashier terminals can become kiosks quickly, while Android screens support multiple sizes and mounting positions.
  • Operational continuity: Offline ordering can continue sending transactions to the kitchen during connectivity interruptions.
  • Revenue-oriented controls: Modifiers and selective upsells support add-ons, upsizing and beverage prompts.

Cons

  • Custom pricing: Buyers cannot assess recurring cost or included capacity without a quote.
  • TRAY dependence: The integrated design is less attractive for restaurants seeking a platform-neutral kiosk.
  • Android-specific kiosk software: Organizations standardizing on another kiosk operating system will need a different option.

Alternatives

Choose OnePe Kiosk System when a freemium entry point and broad Android, iOS and web support matter; its Free Plan allows 10 menu items, while Starter is ₹199 a month for 100 items and 100 orders per day.

SelfX is a better fit when you want freemium access and multi-platform coverage, with Smart Growth at ₹4,999 a month supporting up to three POS terminals and KDS.

Pick Applova Self Ordering Kiosk for an Android kiosk with custom quotes and separately quoted hardware. DineEngine Kiosk Ordering is another paid option for iOS and web deployments.

CodeOrder Kiosk suits buyers wanting published low-cost plans, starting at $9.90 a month for one site, up to two locations and online-order features. INFI ORDER bundles kiosk, online, loyalty, kitchen, website and marketing capabilities under custom pricing.

Choose Lightspeed Restaurant for a broader Android, iOS, macOS, web and Windows restaurant POS; Starter is $69 a month. Sapaad is a paid alternative with a free trial and multi-platform support.

Verdict

TRAY Self-Service Kiosk is best for enterprise and multi-location restaurants already operating TRAY POS. Its unified menu controls, terminal conversion, offline kitchen flow and flexible Android hardware make expansion practical. Look elsewhere if you need transparent subscription pricing, a free plan or a kiosk system independent of TRAY’s ecosystem.

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