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Trax Retail
Singapore
What it is
Trax Retail uses computer vision, deep learning, and AI to analyze retail shelves and help CPG brands and field teams monitor store execution. It identifies products and placement in images, then compares shelf conditions with planograms and KPIs. Reporting includes on-shelf availability, share of shelf, pricing, promotional compliance, store compliance, market share, staff performance, and SKU performance; dashboards can be configured around client KPIs. Its AI-powered Next Best Action feature prioritizes sales representatives’ actions according to in-store performance against Perfect Store KPIs. A quality assurance team reviews and validates image-recognition data. The Input API lets customers submit store visits, scenes, and images from their own application or service for recognition and analysis. A Salesforce connector synchronizes store, account, user, and route data with Trax and returns shelf KPI data to Salesforce. The Trax app also supports offline image capture during visits. The Salesforce integration documentation lists a maximum of 30 visits per 20 minutes and 750,000 active stores per project. Pricing is on request.
For and against
For
- Identifies products and placement from shelf images.
- Reports on availability, share of shelf, pricing, and promotions.
- Next Best Action prioritizes representatives’ field actions.
- Offline image capture is supported during visits.
- Input API accepts visits, scenes, and images from customer services.
Against
- Pricing is on request.
- Salesforce integration lists a 30-visits-per-20-minutes maximum.
- Salesforce integration lists 750,000 active stores per project.
The verdict
Trax Retail focuses on shelf analysis and field execution, with configurable KPI reporting and Salesforce data exchange. Pricing requires a request, and its Salesforce connector documentation lists usage limits.
Who it suits
Trax may suit CPG brands and retail field teams that need shelf visibility and store-execution reporting. Its described categories include food and beverage, household, and pet care.
On the record
- API
- Trax's Input API lets customers upload store-visit sessions, scenes, and images from their own application or service for recognition and analysis.apidoc.traxretail.com · read 4 Oct 2026
- Authentication
- The integration documentation says optional single sign-on supports OAuth 2.0 authentication servers including ADFS, Salesforce, Okta, and PingFederate.apidoc.traxretail.com · read 4 Oct 2026
- Availability and pricing
- The product provides visibility into on-shelf availability, share of shelf, pricing, and promotional compliance.traxretail.com · read 4 Oct 2026
- Company history
- Trax says it was founded in Singapore in 2010 by Joel Bar-El and Dror Feldheim.traxretail.com · read 4 Oct 2026
- Field guidance
- AI-powered Next Best Action provides sales representatives with prioritized actions based on in-store performance against Perfect Store KPIs.traxretail.com · read 4 Oct 2026
- Image quality
- A quality assurance team reviews and validates image-recognition data for accuracy.traxretail.com · read 4 Oct 2026
- Integration limits
- The Salesforce integration documentation lists a maximum of 30 visits per 20 minutes and 750,000 active stores per project.apidoc.traxretail.com · read 4 Oct 2026
- Offline use
- The Salesforce integration overview says the Trax app has built-in offline features for image capture during visits.apidoc.traxretail.com · read 4 Oct 2026
- Product purpose
- Trax uses computer vision, deep learning, and AI to analyze retail shelves and support in-store execution.traxretail.com · read 4 Oct 2026
- Retail metrics
- Trax reports on execution, store compliance, market share, staff performance, and SKU performance, with dashboards configurable around client KPIs.traxretail.com · read 4 Oct 2026
- Salesforce compatibility
- The connector documentation lists compatibility with Salesforce Sales Cloud and Consumer Goods Cloud, and Salesforce1 and CG Cloud mobile apps.apidoc.traxretail.com · read 4 Oct 2026
- Salesforce integration
- The Salesforce connector synchronizes store, account, user, and route data to Trax and returns shelf KPI data to Salesforce.apidoc.traxretail.com · read 4 Oct 2026
- Shelf recognition
- Its system identifies products and placement from images, then compares shelf execution with planograms and KPIs.traxretail.com · read 4 Oct 2026
- Who it serves
- Trax describes its platform as serving CPG brands and retail field teams across categories including food and beverage, household, and pet care.traxretail.com · read 4 Oct 2026
