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FieldAssist

FieldAssist lists its corporate headquarters in Gurugram, Haryana, India.

What it is

FieldAssist provides sales force automation and distributor management software for consumer goods brands. Its sales app gives field representatives outlet data, AI-driven beat plans, order booking and offline operation. The distributor system combines orders, inventory, promotions and claims in one workflow. Other products cover retail merchandising, retailer self-service, loyalty, incentives and attendance management. Listed AI capabilities include route optimization, image recognition, auto replenishment, product recommendations and conversational AI. Sales channels include field sales, a retailer app, PWA and WhatsApp; orders can also enter through Android, WhatsApp workflows and API integrations. Named integrations include SAP, Oracle Cloud, Microsoft Dynamics, Salesforce, Zoho, Google Sheets, Workday, Tally, Busy, WhatsApp, Telegram and LINE. FieldAssist describes an API-first design, with encrypted and auditable integration data flows. The platform is available on Android, iOS, web and API. Plans are Starter, Business and Enterprise AI, but prices are not displayed and must be requested. It serves consumer-focused industries including FMCG, CPG, dairy and beverages, personal care and cosmetics, agro and seeds, stationery, apparel and packaged foods.

For and against

For

  • Field sales app supports offline operation.
  • Distributor workflows combine orders, inventory, promotions and claims.
  • Multiple order channels include Android, PWA and WhatsApp.
  • Named integrations include major business and messaging platforms.
  • API data flows are encrypted and auditable.

Against

  • Pricing is on request.
  • No free plan is listed.
  • Plans do not display prices.

The verdict

FieldAssist connects field sales, distribution and retail execution, with multiple order channels and integration options. Buyers will need to request pricing to compare its Starter, Business and Enterprise AI plans.

Who it suits

FieldAssist suits consumer goods brands coordinating field sales and distributor workflows. Its listed industries include FMCG, dairy, beverages, personal care, apparel and packaged foods.

Plans and prices

Starter

Priced on request

Field sales and distribution workflows · offline-first mobile operations · order capture, invoicing, collections, returns · basic route planning

Business

Priced on request

Advanced analytics · AI nudges · pricing and promotion enforcement · stock ageing and reconciliation

Enterprise AI

Priced on request

Conversational AI · context-aware AI nudges · predictive demand sensing · agentic distribution AI

Every plan, in full

On the record

AI features
Listed AI capabilities include route optimization, image recognition, auto replenishment, product recommendations, and conversational AI.fieldassist.com · read 4 Oct 2026
AI suite
FAi includes Sales Co-Pilot, territory optimisation, Perfect Store, range selling, inventory rotation, volume planning, Digital ASM and route optimisation.getapp.com · read 15 Oct 2026
API
FieldAssist describes an API-first architecture for custom integrations and says integration data flows are encrypted and auditable.fieldassist.com · read 4 Oct 2026
API documentation limit
Some listed API endpoints are explicitly marked as having no documentation available.api.fieldassist.in · read 15 Oct 2026
Apple availability
FieldAssist One is listed as a free iPhone/iPad business app; Apple says it has not received enough ratings to show an overview.apps.apple.com · read 15 Oct 2026
Capterra price
Capterra lists a starting price of SGD9.90 per feature per month and says a free trial is available.capterra.com · read 15 Oct 2026
Company
The site identifies Flick2Know Technologies Pvt. Ltd. and gives its corporate headquarters as Universal Trade Tower, Gurugram, Haryana, India.fieldassist.com · read 4 Oct 2026
Company legal name
Google Play identifies the developer as Flick2Know Technologies Private Limited.play.google.com · read 15 Oct 2026
Company size
LinkedIn lists FieldAssist's company size as 201–500 employees.linkedin.com · read 15 Oct 2026
Customers
FieldAssist says it serves consumer-focused industries including FMCG, CPG, dairy and beverages, personal care and cosmetics, agro and seeds, stationery, apparel, and packaged foods.fieldassist.com · read 4 Oct 2026
Delivery app
The FieldAssist Delivery app supports assigned deliveries, proof of delivery, attendance selfies, invoices, collections and offline user experience updates.play.google.com · read 15 Oct 2026
Distribution
Its distributor management system brings orders, inventory, promotions, and claims into one workflow.fieldassist.com · read 4 Oct 2026
Distributor management
The DMS supports GST-compliant invoicing, inventory tracking, claims settlement, replenishment and ERP connectivity.g2.com · read 15 Oct 2026
Field sales
Its SFA app gives representatives outlet data, AI-driven beat plans, order booking, and offline operation.fieldassist.com · read 4 Oct 2026
Funding
Crunchbase lists SIDBI and Start-Up Chile as investors and two debt-financing rounds, with amounts obscured.crunchbase.com · read 15 Oct 2026
Funding fact
Inc42 reports total funding of $40,000 across two rounds, with the last round dated 28 August 2017.inc42.com · read 15 Oct 2026
Hosting
FieldAssist runs as a cloud-native Microsoft Azure platform and offers dedicated single-tenant deployments for enterprise customers.fieldassist.com · read 15 Oct 2026
Image recognition
IRIS converts shelf photographs into stock-audit, planogram and merchandising insights.g2.com · read 15 Oct 2026

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