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Trata AI
Dover, Delaware, USA
What it is
Trata AI is an AI conversation coach for automotive dealership teams in sales, F&I, BDC, and service. It captures and analyzes customer interactions over phone, web, and in-person channels, with call recordings, keyword tracking, scoring against custom rubrics, and performance analytics. Listed coaching agents address floor sales, BDC, recovery, F&I, representative onboarding, and service advising. Starter lists one user, a 15-minute AI sparring session, two prepared scenarios and personas, 10 recordings with AI feedback and scorecards, and five LinkedIn profile extracts. Pro allows unlimited users, scenarios, personas, and practice sessions, subject to limits of up to 2,000 minutes of conversation intelligence and 500 minutes of coaching and roleplay. Enterprise lists live call monitoring, real-time alerts, phone, web, and field conversation scoring, mobile app support, API access, and dedicated success support. The platform lists Android, iOS, web, and API availability. A free plan is listed, and pricing is on request. Integrations include phone systems, dealership tools, Slack, Zapier, and Microsoft Teams.
For and against
For
- Analyzes phone, web, and in-person interactions.
- Scores conversations against custom rubrics.
- Agents cover sales, BDC, recovery, F&I, onboarding, and service.
- Pro lists unlimited users, scenarios, personas, and practice sessions.
- Enterprise includes live monitoring and real-time alerts.
Against
- Pro minutes are capped at 2,000 and 500 by feature.
- Starter lists one user and a 15-minute sparring session.
- Pricing is on request.
- The company does not guarantee absolute security.
The verdict
Trata AI combines conversation analysis with coaching options tailored to dealership roles. A free plan is listed, while plan pricing is available on request.
Who it suits
Trata AI is aimed at automotive dealership teams across sales, F&I, BDC, and service. Its coaching agents and conversation scoring may suit teams seeking structured feedback on customer interactions.
Plans and prices
Enterprise
Everything in Pro · Unlimited Roleplay & Scenario Creation · Live Call Monitoring & Real-Time Alerts · Mobile App Support
Read 3 Oct 2026 · trata.ai
Pro
Up to 2000 mins of AI Conversation Intelligence · Up to 500 mins of AI Coaching and Roleplay · Unlimited Users · Basic CRM or ATS Integrations
Read 3 Oct 2026 · trata.ai
Starter
15-minute AI Sparring Session · 1 User · 2 Pre-Built Scenarios and Personas · 10 Recordings with AI Feedback & Scorecard
Read 3 Oct 2026 · trata.ai
On the record
- Agents
- Its listed AI agents include floor sales, BDC, recovery, F&I, rep onboarding, and service advisor coaches.trata.ai · read 3 Oct 2026
- Audience
- The platform is built for automotive dealership teams across F&I, sales, BDC, and service.trata.ai · read 3 Oct 2026
- Call analysis
- Features include AI call recordings, keyword tracking, conversation scoring against custom rubrics, and performance analytics.trata.ai · read 3 Oct 2026
- Enterprise features
- The Enterprise plan lists live call monitoring, real-time alerts, phone, web, and field conversation scoring, Trata Shadow mobile app support, and API access.trata.ai · read 3 Oct 2026
- Headquarters address
- The contact page lists 8 The Green, Ste A, Dover, USA 19901.trata.ai · read 3 Oct 2026
- Integrations
- The site lists RingCentral, CallRail, Weave, Vonage, Google Calendar, Xtime, TimeHighway, VinSolutions, DealerSocket, Tekion, Elead, CDK Global, ShopMonkey, Slack, Zapier, and Microsoft Teams.trata.ai · read 3 Oct 2026
- Privacy and security
- The privacy policy says the company uses industry-standard practices to protect personal data and does not guarantee absolute security.trata.ai · read 3 Oct 2026
- Privacy rights
- The privacy policy describes GDPR and California privacy rights and directs users to [email protected] for related requests.trata.ai · read 3 Oct 2026
- Product
- Trata AI describes itself as an AI conversation coach for dealerships that captures and analyzes phone, web, and in-person customer interactions.trata.ai · read 3 Oct 2026
- Pro plan limits
- The Pro plan lists up to 2,000 minutes of AI Conversation Intelligence and up to 500 minutes of AI Coaching and Roleplay, with unlimited users, scenarios, personas, and practice sessions.trata.ai · read 3 Oct 2026
- Starter plan limits
- The Starter plan lists one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecard, and five LinkedIn profile extracts.trata.ai · read 3 Oct 2026
- Support
- The Enterprise plan includes a dedicated success manager and white-glove support; the contact page lists [email protected] and [email protected].trata.ai · read 3 Oct 2026
