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Tolstoy
What it is
Tolstoy is a web-based AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and guiding shoppers with catalog-based recommendations. AI Studio creates product images, videos, and ads through reusable workflows grounded in a brand’s Brand DNA. AI Player publishes product videos and user-generated content across a site, app, email, and SMS. The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences, then recommend products. Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias; Canva, Higgsfield, Billo, D-ID, and AdSpy are marked limited. A free option requires no card, and eligible accounts can publish with uncapped on-site views for 30 days. Paid plans start at $8 a month, billed $96 billed yearly. Each product has a separate monthly allowance, while AI credit use varies by model and workflow. Enterprise plans provide custom usage and contracts, workflow implementation, and dedicated support.
For and against
For
- AI product images, videos, and ads
- Shoppable video publishing
- Catalog-based sales guidance
- Free access without a card
- Shopify and major integrations
Against
- Limited connections for some services
- Separate allowance for each product
- AI credit use varies by workflow
The verdict
Tolstoy brings content creation, shoppable distribution, and product guidance into one web platform. Its free access and tiered allowances provide a way to begin, while enterprise options add implementation support.
Who it suits
Tolstoy suits ecommerce teams creating shoppable content and catalog-guided shopping experiences. It is relevant to brands using web, app, email, and SMS channels.
Plans and prices
Starter
5,000 Shoppable Videos viewers · 2,000 AI Studio credits · 500 Onsite AI credits
Read 9 Oct 2026 · gotolstoy.com
Plus
20,000 Shoppable Videos viewers · 7,300 AI Studio credits · 2,500 Onsite AI credits
Read 9 Oct 2026 · gotolstoy.com
Pro
50,000 Shoppable Videos viewers · 32,400 AI Studio credits · 10,000 Onsite AI credits
Read 9 Oct 2026 · gotolstoy.com
Max
120,000 Shoppable Videos viewers · 74,800 AI Studio credits · 25,000 Onsite AI credits
Read 9 Oct 2026 · gotolstoy.com
Enterprise
Custom usage · Workflow design and implementation · Dedicated support
Read 9 Oct 2026 · gotolstoy.com
On the record
- AI Studio
- AI Studio creates product images, videos, and ads using reusable workflows grounded in a brand's Brand DNA.gotolstoy.com · read 9 Oct 2026
- Encryption
- Tolstoy says data is encrypted in transit using TLS 1.2 or higher and at rest using AES-256.gotolstoy.com · read 9 Oct 2026
- Enterprise support
- Enterprise plans offer custom usage and contracts, workflow design and implementation, and dedicated support.gotolstoy.com · read 9 Oct 2026
- Free access
- The free option requires no card, and eligible accounts can publish with uncapped on-site views for 30 days.gotolstoy.com · read 9 Oct 2026
- Hosting
- Tolstoy says its platform is hosted on enterprise-grade cloud infrastructure in the United States, with production and development environments isolated.gotolstoy.com · read 9 Oct 2026
- Integration limitation
- The integrations directory marks Canva, Higgsfield, Billo, D-ID, and AdSpy as limited connections.gotolstoy.com · read 9 Oct 2026
- Integrations
- Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias.gotolstoy.com · read 9 Oct 2026
- Plan usage
- Each product has a separate monthly allowance, and AI credit use varies by model and workflow.gotolstoy.com · read 9 Oct 2026
- Product
- Tolstoy describes itself as an AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and guiding shoppers with catalog-powered recommendations.gotolstoy.com · read 9 Oct 2026
- Security audits
- Tolstoy says it undergoes independent SOC 2 Type II audits on a continuous annual cycle, with reports available on request under NDA.gotolstoy.com · read 9 Oct 2026
- Shoppable video
- AI Player publishes product videos and user-generated content across a brand's site, app, email, and SMS.gotolstoy.com · read 9 Oct 2026
- Shopping guidance
- The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences and recommend products.gotolstoy.com · read 9 Oct 2026
