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iimpro

London, England, United Kingdom

What it is

iimpro gives Shopify stores tools for live shopping, shoppable replays and social video content. Merchants can present products during live streams and interact with customers; Shopify products sync automatically, while checkout runs through the store’s existing Shopify checkout. Streams can be turned into shoppable replays on the merchant’s website. Merchants can also download stream footage and make clips for TikTok, Instagram and YouTube. Reporting covers product engagement, clicks, sales, peak engagement moments, video-influenced revenue and live-versus-replay performance. Selected streams can also be shown in iimpro’s shopping marketplace. The service is described for jewellery, fashion and skincare brands in Australia and the UK, and runs on Android, iOS and the web. Its Starter plan is free, with no monthly subscription and a 6% commission on order subtotals. Product and theme recommendations from AI, as well as suggestions about when to stream, are marked as coming soon. Sellers remain responsible for listings, delivery, customer enquiries and complaints, returns, refunds and applicable taxes.

For and against

For

  • Shopify products sync automatically.
  • Streams can become shoppable website replays.
  • Reports include sales and video-influenced revenue.
  • Starter has no monthly subscription.
  • Available on Android, iOS and web.

Against

  • Starter charges a 6% commission on order subtotals.
  • AI recommendations and stream timing guidance are coming soon.
  • Sellers handle delivery, complaints, returns and refunds.

The verdict

iimpro combines live video selling with replay and social-content tools for Shopify stores. Its Starter plan has no monthly subscription, but charges a 6% commission on order subtotals.

Who it suits

It suits Shopify merchants in jewellery, fashion or skincare who want to sell through live video and reuse stream content. Sellers should be prepared to handle customer service, delivery, returns, refunds and applicable taxes.

Plans and prices

Starter

Free

Free to install · 6% commission on order subtotals · no monthly subscription

Every plan, in full

On the record

AI features
AI recommendations for products and themes, and guidance on when to go live, are marked “Coming soon.”iimpro.stream · read 4 Oct 2026
Analytics
The site says iimpro reports product engagement, clicks, sales, peak engagement moments, video-influenced revenue and live versus replay performance.iimpro.stream · read 4 Oct 2026
Company
The terms identify SELLSTAR LTD, trading as iimpro, and give its address as 20-22 Wenlock Road, London, N1 7GU, England.iimpro.stream · read 4 Oct 2026
Integration
The terms describe Shopify store syncing and state that third-party integrations may access, process, transmit and store integration data as needed for their functionality.iimpro.stream · read 4 Oct 2026
Intended audience
The site describes iimpro as a video commerce platform for jewellery, fashion and skincare brands in Australia and the UK.iimpro.stream · read 4 Oct 2026
Live video
Merchants can feature Shopify products and interact with customers during live video.iimpro.stream · read 4 Oct 2026
Marketplace
Selected streams can also reach shoppers through the iimpro shopping marketplace.iimpro.stream · read 4 Oct 2026
Product
iimpro provides live shopping for Shopify stores, with live streams, shoppable replays and social content.iimpro.stream · read 4 Oct 2026
Security and account responsibility
The terms make users responsible for keeping account credentials confidential and notifying the company of unauthorised use or security breaches.iimpro.stream · read 4 Oct 2026
Seller responsibilities
The terms assign sellers responsibility for listings, product delivery, customer enquiries and complaints, returns, refunds and applicable taxes.iimpro.stream · read 4 Oct 2026
Shopify sync
Shopify products sync automatically, while customers check out through the merchant’s existing Shopify checkout.iimpro.stream · read 4 Oct 2026
Shoppable replays
Live streams automatically become shoppable replays on the merchant’s website.iimpro.stream · read 4 Oct 2026
Social content
Merchants can download stream content and cut clips for TikTok, Instagram and YouTube.iimpro.stream · read 4 Oct 2026
Support
The site directs users with unanswered questions to [email protected].iimpro.stream · read 4 Oct 2026

The review

iimpro is a Shopify-focused video commerce platform for merchants who want to sell through live demonstrations and keep video content working afterward. It is a stronger fit for jewellery, fashion and skincare brands than for stores that do not need video-led selling. Its Starter plan has no subscription charge, but the 6% commission on order subtotals is a meaningful ongoing cost.

Overview

iimpro automatically syncs Shopify products and sends shoppers through the merchant’s existing Shopify checkout. That connection makes it a practical option for a Shopify store looking to add video without replacing its established purchase flow. Selected streams can also reach shoppers through iimpro’s marketplace, though the platform is most relevant to sellers already built around Shopify.

Each live stream automatically becomes a shoppable replay on the merchant’s website. Merchants can also download broadcasts and cut clips for TikTok, Instagram and YouTube. That extends the value of a live event, but turning footage into social content still requires choosing and editing clips.

Key features

  • Live shopping: Merchants can feature Shopify products and interact with customers during broadcasts. This is useful when buyers benefit from seeing products demonstrated or having questions answered; it is less compelling for catalogs that sell without added video context.
  • Shoppable replays: Automatic replay creation gives visitors a way to shop after a broadcast ends, rather than limiting the content to a scheduled event.
  • Social clips: Downloadable stream content can be cut for TikTok, Instagram and YouTube. The platform supports reuse, but does not remove the work of selecting and cutting clips.
  • Analytics: Reporting covers product engagement, clicks, sales, peak engagement moments, video-influenced revenue, and live-versus-replay performance. Those measures can help merchants assess which video content contributes to shopping activity.
  • Marketplace reach: Merchants can select streams to reach iimpro marketplace shoppers, adding a discovery channel beyond their own website.
  • AI recommendations: Product and theme recommendations and advice on when to go live are marked as coming soon, so they should not be a reason to choose the current product.

Pricing

Starter: free. The plan is free to install and has no monthly subscription, with live shopping, shoppable content, native social checkout, product catalog sync and creator affiliate tools. It charges a 6% commission on order subtotals, so stores should weigh the absence of a fixed fee against a variable cost that rises with sales. This suits merchants who want to begin without a monthly commitment, but may be less attractive as order volume grows.

No other iimpro plan is described, so businesses seeking a subscription tier or different commission terms should compare alternatives before committing.

Platforms

iimpro supports Android, iOS and web. Its Shopify syncing and checkout connection make it most relevant to Shopify merchants.

Who it's for

The product is aimed at jewellery, fashion and skincare brands, particularly in Australia and the UK. It makes the most sense for Shopify sellers whose products benefit from live presentation and who can reuse broadcasts as replay and social content. Sellers remain responsible for listings, delivery, customer enquiries and complaints, returns, refunds and applicable taxes; iimpro does not take those retail obligations off the merchant’s hands.

Pros and cons

  • Pros: Automatic Shopify catalog syncing and existing checkout keep the buying flow connected to the store; streams automatically become shoppable replays; analytics span live and replay performance.
  • Cons: The 6% commission applies despite the lack of a monthly subscription; social clips still need manual selection and editing; AI recommendations and scheduling guidance are not yet available.

Alternatives

  • Bambuser is worth comparing for merchants who want a free tier with defined limits of 250 views per month, two users, one domain or market, 10 GB storage and AI chat support, or a paid Essential plan at $79 a month.
  • Pinterest Shopping fits sellers prioritizing free product listings on Pinterest; campaigns are paid, and only catalog-created product Pins can be promoted.
  • TalkShopLive may suit merchants comparing usage-based selling costs: its Shopify Basic plan is free plus $0.30 per item sold and 10.25% of order value.
  • TikTok Shop offers a free-to-use starting point with no setup fee and a 6% commission on each sale, for merchants considering that commerce channel instead.
  • LTK is an alternative for brands focused on creator collaborations, with its Launch plan at $99 a month and limits of 10 creators per month, 25,000 USD annual collaboration spend, one user seat and one promoted brand.
  • Facebook Shops is another option for eligible businesses seeking a free storefront, with checkout availability varying by market.
  • Videowise is an alternative to consider for video content creation.
  • CommentSold is another option to compare for live selling.

Browse Social Commerce Software and Live Shopping Platforms for more options.

Verdict

iimpro is best for Shopify merchants in video-friendly categories who want live selling, automatic shoppable replays and a direct connection to their current checkout. The no-subscription Starter plan lowers the barrier to entry, but the 6% order-subtotal commission is the central trade-off; stores that want to avoid that variable cost or do not need live video should look elsewhere.

Alternatives to iimpro

Every alternative, ranked