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On the recordRead 21 Oct 202643 facts
SurefireCRM
Plans and prices
Surefire CRM
$91a month
CRM for mortgage professionals · marketing campaigns · customer and agent updates
Read 21 Oct 2026 · primeres.com
On the record
- Additional integrations
- The maker lists integrations with major LOS, pricing engine, and POS systems, as well as sales accelerators, lead sources, recruiting tools, office tools, and Zapier.topofmind.com · read 8 Oct 2026
- Administration
- Published feature material lists content approval, configurable roles and permissions, reporting dashboards, tags, labels and custom fields.kybanks.com · read 21 Oct 2026
- API
- SourceForge states that Surefire CRM has an API for integrations.sourceforge.net · read 21 Oct 2026
- Audience and scale
- The maker says customers range from individual brokers to organizations with more than 1,000 users.topofmind.com · read 8 Oct 2026
- Audit reporting
- The compliance system includes audit-ready reporting and assistance services.mortgagetech.ice.com · read 21 Oct 2026
- Automated workflows
- The platform automates borrower communications from lead nurturing through post-close follow-up, including a Client for Life workflow.topofmind.com · read 8 Oct 2026
- Borrower nurturing
- The system automates borrower communications from initial interest through application, funding and post-close engagement.mortgagetech.ice.com · read 21 Oct 2026
- Company
- Top of Mind Networks, the maker of Surefire, was founded in 2003 and is described as Atlanta-based.topofmind.com · read 8 Oct 2026
- Company facts
- LinkedIn lists Jacksonville, Florida headquarters, 51–200 employees and a 2003 founding year.linkedin.com · read 21 Oct 2026
- Company identity
- LinkedIn identifies the business as Surefire CRM by Black Knight, a privately held advertising-services company.linkedin.com · read 21 Oct 2026
- Compliance
- The maker says Surefire’s Power Messaging supports compliance disclaimers and automatic opt-in confirmation for text messages.topofmind.com · read 8 Oct 2026
- Compliance controls
- Official product material says its content-compliance system supports RESPA, TCPA and CCPA requirements.mortgagetech.ice.com · read 21 Oct 2026
- ICE integrations
- ICE reported integrating Surefire with its Empower LOS, MSP servicing system and Capture pricing-and-eligibility solution after acquiring it in 2021.sec.gov · read 21 Oct 2026
- Industry awards
- ICE says Surefire received 2025 dotCOMM and Hermes Creative awards and 2023 AVA Digital Awards.mortgagetech.ice.com · read 21 Oct 2026
- Integration catalog
- SourceForge lists integrations including TrustEngine, Azure, Blend, BombBomb, BytePro, Calyx Point, Encompass, Floify, LendingPad, Salesforce, SimpleNexus, Microsoft Exchange and Zapier.sourceforge.net · read 21 Oct 2026
- Integrations
- Surefire offers native connections for mortgage LOS, POS, and pricing engine platforms, as well as open APIs and a Salesforce Lightning connector.topofmind.com · read 8 Oct 2026
- Lead capture
- Listed marketing tools include landing pages, lead forms and surveys for collecting prospects.kybanks.com · read 21 Oct 2026
- Limit: bugs and implementation
- Reviewers report implementation problems, glitches and features that sometimes do not behave as expected.g2.com · read 21 Oct 2026
