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Smartzer
London, England, United Kingdom
What it is
Smartzer is a video commerce platform that adds shopping interactions to live streams, product videos and ads. Videos can include clickable hotspots, product summaries and add-to-cart actions. Live shopping adds chat, product cards and competitions, while shoppable ads can be placed on social channels or the web. The platform also supports shoppable video playlists and branded landing pages for videos and live shopping events, with an analytics dashboard to measure interactions. Product catalogs can connect through Shopify, Magento, WooCommerce or a custom API. Websites can embed projects using JavaScript SDK components or an iframe. Mobile apps can use a custom SDK or WebView, with Native and React Native listed as integration methods. Plans include usage-based Pay As You Go and Smartzer Plus with 3,000,000 seconds watched included. Creator Starter costs £89 a month and allows up to 2,000 video views per month; Creator Pro costs £199 a month and allows up to 5,000. Smartzer was founded in 2012 and is headquartered in London, England.
For and against
For
- Adds hotspots and add-to-cart actions to video.
- Live shopping includes chat and clickable product cards.
- Supports Shopify, Magento, WooCommerce and custom catalog APIs.
- Offers website and mobile app embedding options.
- Analytics dashboard measures video interactions.
Against
- No free plan is listed.
- Creator Starter is limited to 2,000 video views monthly.
- Creator Pro is limited to 5,000 video views monthly.
The verdict
Smartzer combines shoppable video, live shopping and embedding options with interaction analytics.
Who it suits
Smartzer describes its audience as brands, publishers, agencies and influencers that want shopping interactions in video. Its embedding options cover websites and mobile apps.
Plans and prices
Pay As You Go
Shoppable video · Live shopping · Usage-based pricing
Read 20 Sep 2026 · apps.shopify.com
Smartzer Plus
3,000,000 seconds watched included
Read 20 Sep 2026 · apps.shopify.com
Creator Starter
10k+ followers · shoppable video · analytics dashboard · up to 2,000 video views/month
Read 8 Oct 2026 · minishop.smartzer.com
Creator Pro
100k+ followers · shoppable video · live shopping and recordings · AI product importer
Read 8 Oct 2026 · minishop.smartzer.com
Brands & Publishers
Higher volumes · multiple pages and users · custom branding · language and currency variations
Read 8 Oct 2026 · minishop.smartzer.com
On the record
- Analytics
- Smartzer provides a proprietary analytics dashboard for measuring video interactions.smartzer.com · read 8 Oct 2026
- Audience
- Smartzer describes its interactive video solutions as serving brands, publishers, agencies, and influencers.smartzer.com · read 8 Oct 2026
- Integrations
- Smartzer documents Shopify, Magento, WooCommerce, and custom product catalog API integrations.docs.smartzer.com · read 8 Oct 2026
- Live shopping
- Live shopping supports live chat, clickable product cards, and competitions.smartzer.com · read 8 Oct 2026
- Mobile apps
- The player can be embedded in mobile apps using a custom SDK or WebView, with Native and React Native listed as integration methods.docs.smartzer.com · read 8 Oct 2026
- Playlists and landing pages
- The platform supports shoppable video playlists and branded landing pages for shoppable videos and live shopping events.smartzer.com · read 8 Oct 2026
- Privacy
- Smartzer states that its privacy policy follows UK GDPR and the Data Protection Act 2018; player IP address and user-agent security logs are automatically deleted after 30 days.smartzer.com · read 8 Oct 2026
- Product
- Smartzer’s video commerce platform makes live streams, product videos, and ads interactive and shoppable.smartzer.com · read 8 Oct 2026
- Security
- Smartzer says its data is stored via Google and Amazon Web Services and protected by administrative, physical, and technical safeguards.smartzer.com · read 8 Oct 2026
- Shoppable ads
- Smartzer lets users embed shopping into video ads on social channels or the web.smartzer.com · read 8 Oct 2026
- Shoppable video
- Videos can include clickable hotspots, product summary overlays, and add-to-cart functionality.smartzer.com · read 8 Oct 2026
- Support
- The site invites prospective customers to book a demo, and its terms direct product support issues to [email protected].smartzer.com · read 8 Oct 2026
- Web embedding
- Projects can be embedded on websites using Smartzer’s JavaScript SDK components or an iframe.docs.smartzer.com · read 8 Oct 2026
